Fred Armisen Stars in Official Video for George Harrison’s “My Sweet Lord”

Fred Armisen has a sweet new project…

It only took 50 years, but George Harrison’s “My Sweet Lord” finally has its first official video, with a special appearance by the 55-year-old half-Venezuelan American actor/comedian/musician.

Fred ArmisenIn the star-packed effort directed by Lance Bangs and executive produced by Harrison’s son Dhani Harrison with David Zonshine, the new “My Sweet Lord” video stars Armisen and Vanessa Bayer as “metaphysical special agents” searching for something that can’t be seen. Sending them on the mission: Star Wars’ Mark Hamill himself.

With seemingly most of Hollywood and New York celebrities showing up for cameos, the video includes appearances by Darren Criss, Jon Hamm, Rosanna Arquette, Joe Walsh, “Weird Al” Yankovic, Reggie Watts, Moshe Kasher, Natasha Leggero, Patton Oswalt, Tim Heidecker and Eric Wareheim, Garfunkel and Oates (Kate Micucci and Riki Lindhome), Taika Waititi, Shepard Fairey, Aimee Mullins, Rupert Friend and Harrison’s wife Olivia Harrison and their son Dhani.

Harrison’s former bandmates Ringo Starr and Jeff Lynne also appear

“Making this was one of the most fulfilling experiences of my life,” said director Bangs in a statement. “The approach was to represent the song visually while these agents and inspectors kept missing the metaphysical wonder around them. Images are choreographed to the sounds of vocal melodies, guitar strums, drum patterns, chord changes.

“George threaded a sense of humor through all of his videos, so we kept that spirit and filled the cast with friends and admirers of his music, many coming from the current comedy landscape. I tracked down vintage prime lenses from some of the films George’s HandMade Films had produced, and I hope that viewers can feel a sense of wonder and searching while they watch it, and that the song continues to add to all of our lives.”

The video for “My Sweet Lord” features the new 2020 mix of the song mixed by engineer Paul Hicks released August 6 for the 50th anniversary editions of Harrison’s All Things Must Pass.

Acevedo Named to the Social 25 as Part of Social Media Week Los Angeles

Beatriz Acevedo is being feted for her social media skills…

The 45-year-old Mexican entertainment executive and Emmy-winner is among this year’s honorees in the Social 25 as part of the upcoming Social Media Week Los Angeles conference and other festivities.

Beatriz Acevedo

Acevedo is the founder and president of MiTu Network, which provides Spanish-language lifestyle programs on YouTube. When the network launched, it had 30 channels with about 15 million monthly views. MiTu now has more than 700 channels, and about 100 million monthly views.

MiTu provides content in English, Spanish and Portuguese, because many Latinos, Acevedo said, though they are Spanish speakers, prefer to search in English and watch English videos. Most traditional networks offer only game shows, soap operas and sports in Spanish, but MiTu provides “culturally relevant content,” including shows on Mexican cookery and raising bilingual children — free of charge.

“You have to pay a high premium for most Spanish channels, except for us,” she said.

Acevedo joins actors Sophia Bush, Caitlin Crosby and Marlon Wayans; Endemol Beyond USA president Will Keenan; Russell Simmons and Steve Rifkind of All Def Digital; Beats founders Jimmy Iovine, Doctor Dre and Ian Rogers; Danny Gabai of Vice Media; and YouTubers Grace Helbig, DJ Skee; the Fine Brothers; Jonathan Skogmo of Jukin Media; the 26MGMT management company and Meridith Rojas of live-event company Digitour on the list.

The L.A.-based list recognizes the year’s “25 most outstanding individuals, companies, and brands influencing the future of social media.”

Honorees will be part of an event on September 22, opening night of Social Media Week Los Angeles.

Other honorees on the list include: Matt Pohlson and Ryan Cummins of charity Omaze; Sean Rad of Hollywood’s favorite hook-up app, Tinder; Jim Redner of virtual-reality company Oculus Rift; Jonathan Shokrian of online retailer MeUndies; author and speaker Marianne Williamson; and musician ‘Weird Al’ Yankovic, whose social-media-driven latest album was the biggest in his decades-long career as a parodist.

The list also includes chef, author and starter of the food-truck revolution Roy Choi; Tony Horton of Beachbody Fitness (the P90X fitness empire); Bastian Lehmann of “Uber of stuff” site Postmates; Jason Nazar, CEO of small-business documents company Docstoc; and Abhi Nemani, the city of Los Angeles Chief Data Officer.

Along with attending the VIP event, some of the honorees will serve as keynotes and panelists during the four-day Social Media Week LA conference in Santa Monica.