Brandon Arreaga & His PRETTYMUCH Group Mates Sign with Sire Records

Brandon Arreaga is ready to in-sire

The 20-year-old Latino singer and his fellow PRETTYMUCH pop group mates, which Simon Cowell launched under his label Syco Entertainment in 2017, have signed to Warner Records imprint Sire Records, marking the start of a “new era,” according to the group’s members.

PRETTYMUCH

The five members — Arreaga, Edwin Honoret, Zion Kuwonu, Nick Mara and Austin Porter — were originally pursuing solo careers until Syco founder Cowell approached them about creating a group in 2016.

PRETTYMUCH debuted in 2017 with the single “Would You Mind,” and have since released three EPs with Syco, sold out two headlining tours (also opening for Khalid) and worked with the likes of Ed Sheeran and French Montana.

The new signing follows an announcement in July that Cowell and Sony Music Entertainment would be ending the 11-year joint venture, which created Syco, with Sony Music to retain the JV’s back catalog and roster of artists.

The group has quickly been scooped up by Sire. Label president Rani Hancock tells Billboard that she has always been drawn to PRETTYMUCH because the members are “quadruple threats”: Singers, songwriters, producers and performers. A meeting with the band and their management team at KYN Entertainment, former Syco president Sonny Takhar and Mitch Eisner, sealed the deal.

“I have always admired PRETTYMUCH, so when Sonny reached out I was excited to meet them, and meeting them impressed me even more,” Hancock says. “I knew they were great singers and performers but quickly found out they are also impressive songwriters, producers, photographers, choreographers, and more. They are truly the architects of their own sound and vision and an unstoppable force.”

Arreaga says that the feeling was mutual, since he had “always wanted to be respected as a producer/songwriter.” “At Sire, they’ve shown so much interest in my work and even helped shape small ideas into full songs that I hadn’t seen the potential in,” he adds. “For us, it’s important that we remember to always keep evolving and always keep pushing the boundaries of what we’re capable of.”

With a fresh record deal under their belt, PRETTYMUCH is set to release their first new music since 2019’s INTL:EP in the coming year.

Camila Cabello: The Highest Ranking Hispanic Artist on Billboard’s 21 Under 21 List

Camila Cabello is making her mark before she’s even legal to drink…

The 20-year-old Mexican and Cuban singer has landed in the Top 5 of Billboard’s 21 Under 21 list, the highest-ranking Hispanic artist on the list.

Camila Cabello

Following her December 2016 departure from successful girl group Fifth Harmony, Cabello has already managed to land six songs on the Billboard Hot 100, including her debut solo track “Crying in the Club,” a preview to her in-the-works debut LP.

In addition, she’s managed to land major endorsements, including a bilingual campaign with Skechers.

Billboard‘s annual ranking of powerful young voices includes arena headliners and promising new talent, familiar names and new musicians quickly rising toward the mainstream. For groups, if most members are under 21, they were considered eligible.

Coming in behind Cabello, the young men of CNCO, at the No. 9 spot.

The victors of reality show La Banda’s inaugural season have been learning about pop stardom while on tour with Pitbull, Enrique Iglesias and Ariana Grande.

Their international hit “Reggaetón Lento” has racked up over 300 million plays on Spotify and 1 billion YouTube views. And the single recently got a massive push, thanks to a remix featuring Little Mix.

Meanwhile, Becky G maintains a presence on the chart for another year.

The 20-year-old Mexican American singer/rapper comes in at No. 14.

“What empowers you is acknowledging, ‘I am who I am’ — I feel like that’s the influence I want to be making,” says Becky G, who followed up 2014’s career-launching hit “Shower” by honing in on her Mexican heritage.

In 2016, she kicked off a run of Spanish-language singles with “Sola,” which landed on the Hot Latin Songs chart, and her new Bad Bunny­collaboration “Mayores” reached No. 10 on the September 30 chart — her highest peak yet.

Brandon Arreaga rounds out the list at No. 19, as a member of the boy band PRETTYMUCH.

With One Direction’s hiatus, Arreaga and his fellow members of PRETTYMUCH are aiming for the crown with 1D guru Simon Cowell in their corner.

Debut single “Would You Mind” recently bowed on the Mainstream Top 40 chart; a full-length is in the works with contributions from Ed Sheeran and French Montana, plus a choreography-heavy live show to go along with it.