Snow Tha Product Signs Global Agreement with YMU’s Yvette Medina

Snow Tha Product is preparing for a global takeover…

The 36-year-old Mexican American rapper has entered a global agreement with Yvette Medina, the executive manager and head of Latin at YMU, an international artist management company.

Snow tha ProductBolstered by her relentless and rapid-fire vocal delivery, Snow Tha Product (real name Claudia Feliciano) is quickly establishing herself as a force in hip-hop. As a bilingual artist, she has collaborated with the likes of Snoop Dogg, Ty Dolla $ignNatanael Cano and Santa Fe Klan among others.   

“It has been hugely rewarding to be a part of this journey alongside Snow and continue to represent women in music and our culture,” Medina said in a statement shared with Billboard. “Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”

To date, the San José, Calif.-born artist has released the EP Half Way There…Pt. 1 (2016) and full-length album To Anywhere (2022), and has achieved the top 20 of Billboard‘s Latin Digital Songs Sales chart. Her viral “Bzrp Music Sessions, Vol. 39” also landed her on the Billboard Global Excl. US chart. The song earned her a Latin Grammy nomination.

She has also demonstrated her acting skills in the Netflix series Queen of the South as the character Lil’ T.

In November 2023, Snow wrapped up a 32-city U.S. headline tour at the Palladium in Los Angeles and was also an opening act for Santa Fe Klan’s national tour. Last August, the wordsmith was named by Billboard Latin and Español as one of the most essential Spanish-speaking rappers of all time.

Snow Tha Product is currently nominated for New Artist Female at 2024’s Premio Lo Nuestro which will air Feb. 22 via Univision.

Amazon Music LAT!N’s Angie Romero Among LAMC’s “Wonder Women of Latin Music” Honorees

Angie Romero is a Wonder Woman…

The Latin Alternative Music Conference has announced the honorees for the third edition of its Wonder Women of Latin Music, including the Latina music executive who works for Amazon Music LAT!N.

Angie Romero

The Wonder Women of Latin Music celebrates female leaders making a difference in the industry.

Presented by Amazon Music LAT!N, this year’s Class of 2022 includes 20 women who represent a range of companies and countries. As is tradition, the list was curated by the LAMC team spearheaded by founder Tomas Cookman.

According to LAMC, the 2022 Wonder Women of Latin Music will be recognized with a special award and a social media campaign.

Additionally, the free virtual conference — set to take place April 27-29 — will also host a Wonder Women of Latin Music panel as part of this year’s schedule. Speakers include Romero, The Latin Recording Academy’s Iveliesse Malavé, Apple Music’s Marissa Lopez, Creative Management Firm’s Yvette Medina, and artists Goyo from ChocQuibTown and Villano Antillano.

“It is so important for us to celebrate and uplift the voices of the women in our industry who have been instrumental in the tremendous growth of Latin music worldwide,” says Rocío Guerrero, global head of Latin Music for Amazon Music. “It is an honor to join LAMC in presenting the third annual Wonder Women of Latin Music awards that celebrate these accomplished women who continue to inspire us.”

This year’s LAMC will have a third annual virtual conference and, for the first time since 2019, the LAMC returns for an in-person event in New York set to take place July 6-9 at the Stewart Hotel. Registration for both the online and summer event is now open. For more information and/or to register, visit www.latinalternative.com.

Speakers for the online event include Pepe Aguilar,Kany Garcia,Guaynaa,Carla Morrison, Fito Paez and Ana Tijoux. Artists who will be part of the in-person event will be announced in the upcoming weeks.

Here’s the complete list of Wonder Women of Latin Music 2020 honorees:

Yvette Medina — Creative Management Firm
Pili Montilla — TV host and producer
Nerea Igualador — Sony Music U.S. Latin
Celeste Zendejas — CESAC
Angie Romero — Amazon Music
Amy Roland — Sony Music Publishing
Iveliesse Malavé — The Latin Recording Academy
Azucena Olvera — Pandora
Fátima Rodriguez — Grupo Toro
Loren Medina — Guerrera PR
Daniela Bosé — Palacio Vistalegre Arena
Patricia Flores — Apple Music
Tania Dorante — Meta
Inés Sapochnik — The Orchard
Monica Escobar — The 3 Collective
Fabiana Kulick — Live Nation
Núria Net — La Coctelera Music
Martha Ledezma — Fonovisa/Universal
Mariauxy Castillo-Vitale — Apple
María Montejo — Warner Music Colombia