Thalía & Pampers Launch ‘Mi Musica, Mi Herencia’ Campaign

Thalía is encouraging Latina moms to keep their cultural heritage alive through music…

The 41-year-old Mexican singer has unveiled the new online forum Mi Musica, Mi Herencia, designed to help Hispanic parents preserve Latino culture for their families through music.

The project, sponsored by Pampers, was launched with a special concert this week for young parents and expectant moms, who enjoyed a selection of all-time Latin music hits played by the Henry Mancini Orchestra at the University of Miami.

Thalía , the mother of 5-year-old Sabrina Sakäe and 18-month-old Matthew Alejandro, told Efe that being the campaign spokeswoman makes her happy “because for me, as a mother, what is most important is to give my kids all the best and that includes my Mexican heritage.”

Thalia's Pampers Campaign
The singer, who urges mothers to celebrate their culture “without losing your love for the country you’re living in,” asked the audience to upload a selection of musical memories onto Pampers’ Facebook page so it can be used to teach youngsters the value of Latino musical culture.

Thalía  said she does the same with her kids, to whom she sings Pedro Infante songs, “which we can’t do without, plus of course mariachi and mambo, which I love.”

“My little boy loves mambo and my daughter, besides Justin Bieber, likes bachata – in our house we’re always singing,” said the artist, who has sold more than 40 million discs.

“As a singer it’s basic to preserve what I like to do, which is music, and also to remember my cradlesongs in Spanish,” Thalía told Efe in an interview, adding that at home “we only speak Spanish.”

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