Jennifer Lopez is bringing her people’s favorite pop culture trends to the Internet…
The 44-year-old Puerto Rican singer, actress and American Idol judge is executive-producing the unscripted series The Collective, Powered by VEVO.
The program, which will feature DJs and celebrities talking about their favorite pop culture trends, will be a partnership between VEVO and NUVOtv, an English-language cable channel targeting Latinos,
Its the first foray into weekly television production for VEVO, the online platform known for its library of music video.
The Collective, Powered by Vevo, a weekly two-hour series, will be launched on March 6.
After premiering on NUVOtv, each episode of The Collective, Powered by VEVO will then stream exclusively on VEVO’s website and its slate of mobile, tablet and TV apps.
“When it comes to music videos, VEVO has become the world’s gold standard, making them the perfect partner for NUVOtv as we expand our original entertainment offerings in the music space,” said NUVOtv executive vp programming Bill Hilary.
Vevo, a joint venture of Sony Music, Universal Music Group, Google and Abu Dhabi Media, has a library of 75,000 HD music videos. It also produces original content and video of live concert performances.
“Creating original programming that is distributed through digital and traditional broadcast channels is an important focus for Vevo this year,” said Vevo senior vp content and programming Doug McVehil.