It’s once more time for Lana Parrilla.
All seven seasons of ABC’s Once Upon a Time, starring the 46-year-old half-Puerto Rican actress as Regina Mills/The Evil Queen, will start streaming on Hulu on September 1.
Exclusivity, considered paramount in the early stages of the streaming wars, has taken a back seat to media companies’ push for additional revenue and profitability. The strategy shift has led to original HBO series streaming on Netflix, for example, with NBCUniversal’s Suits also finding its way to the global streamer.
At Disney, there has been increasing cross-pollination between previously walled-up Disney+ and Hulu.
Once Upon a Time is considered a quintessential Disney+ series as it has been built on classic Disney IP, including most Disney princesses.
The move comes as both Disney+ and Hulu shed dozens of series and specials earlier this year in a cost-cutting measure as Disney is preparing to roll out a single streaming app with programming from both Hulu and Disney+ by the end of this year.
Created by Edward Kitsis and Adam Horowitz, One Upon a Time, which streamed on Hulu during its run on ABC, blends the fantastical and real worlds with fairytale characters living in Storybrooke, ME. Jennifer Morrison, Ginnifer Goodwin, Josh Dallas and Lana Parrilla star.