Gusttavo Lima Leads Billboard’s Top Facebook Live Videos Chart with Five-Hour At-Home Concert

Gusttavo Lima is the leader of the Facebook Live pack…

The 30-year-old Brazilian singer leads Billboard’s Top Facebook Live Videos chart’s March 2020 edition.

Gusttavo Lima

In March, much of the world began isolating itself due to the global outbreak of COVID-19— and a result, the chart saw more uploads than ever, as multiple musicians and bands uploaded videos from quarantine to their Facebookaccounts.

Lima’s chart-topper was a March 27 clip in which he performed a concert from home.

The chart is a monthly look at the widest-reaching and most-reacted-to videos posted by musicians on Facebook Live, as tracked by media analytics company Shareablee. Rankings are determined by a formula that blends reactions, comments, shares and first-seven-days views.

Lima’s five-hour stream, titled Buteco em Casa, was streamed across multiple social media channels in addition to Facebook. The concert featured Lima performing over prerecorded instrumentals and was shot at Lima’s home, with lighting and other resources used to create a more high-tech concert experience than, say, a solo performance in front of a webcam.

The concert was a major success, leading the March chart in two of its four metrics: comments (551,000) and reactions (338,000), according to Shareablee.

Lima held a second such concert on April 11 that will likely be in contention for the top spot of April 2020’s Top Facebook Live Videos chart.

Lima’s concert was outpaced in two metrics: shares and views in its first seven days. That distinction belongs to the No. 2 video of the month, uploaded by French singer-songwriter and actor Patrick Bruel. Bruel’s March 20 video, which ran for 11 minutes, also included a performance from his home.

Uploads from Bob SinclarMatthieu Chedid and Metallica round out the chart’s top five.

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