Nicky Jam Among Headliners for RUMBAZO Festival

Nicky Jam is headed to Sin City for a special event…

The 43-year-old Puerto Rican and Dominican American urban singer-songwriter will be among the headlining acts at the Latin music festival RUMBAZO, which returns to Las Vegas on September 13-14 in a partnership with Billboard.

Nicky JamNicky Jam is among a roster of headliners that includes Luis R Conriquez, Codiciado and Arcángel.

In its third annual edition, the event will take place at the Downtown Las Vegas Events Center, where attendees will be able to enjoy a weekend of not only music, but also food, art, fashion and more to mark the Grito and Mexican Independence Day, which are celebrated September 15 and 16, respectively.

“Year three of RUMBAZO is slated to be our best event yet, especially with the addition of our new partner, Billboard,” organizers said in a press release. “Over the past few years, Las Vegas has become the ideal location for El Grito weekend, and RUMBAZO has emerged as a true Mexican Independence Day tradition.”

Billboard continues to expand its footprint in the Latin market and we are so proud to do so with our biggest live show to date, in Las Vegas, and celebrating the beginning of Hispanic Heritage Month,” said Dana DroppoBillboard‘s chief brand officer.

Leila CoboBillboard‘s chief content officer for Latin/Español, added: “Partnering to bring RUMBAZO to Las Vegas on such an important weekend for Latin culture and music is especially meaningful. We strove to bring the best new Mexican music with Luis R Conriquez and Codiciado, as well as icons of reggaetón with Nicky Jam and Arcángel for two nights of fantastic music for fans.”

Sponsored by Estrella Jalisco, this year’s RUMBAZO brings together big names in Música Mexicana and Latin urban, the two dominant Latin musical genres today, which have also seen their artists collaborate.

Nicky Jam recorded with Luis R Conriquez for “Como el Viento,” his first foray into Mexican music, released last year.

“I’ve always respected regional Mexican music. It’s not from my culture — in Puerto Rico you hear more salsa, merengue and Caribbean music — but I lived 10 years in Colombia, and over there you listen to it a lot. So they showed me this song and I thought it was the perfect one for me,” Nicky Jam told Billboard Español at the time.

The four stars confirmed for RUMBAZO ’24 are accomplished acts with extensive track records and multiple hits on the Billboard charts.

Nicky Jam is considered one of the pioneers of reggaetón, with more than three decades of experience and acknowlegements including a Latin Grammy and 13 Billboard Latin Music Awards. He is known for No. 1 hits on Hot Latin Songs such as “El Perdón” with Enrique Iglesias, and “Hasta el Amanecer.”

Conriquez recently entered the Billboard Hot 100 with his Neton Vega collaboration “Si No Quieres No.” The Mexican hitmaker also rose to prominence in the Latin urban scene through his work with La Adictiva on “JGL” and with Peso Pluma on “Siempre Pendientes.”

Codiciado, meanwhile, has multiple hits on the Hot Latin Songs chart. As a solo act since 2021, the Tijuana artist known for songs such as “Vamos Aclarando las Cosas” and “Ando Enfocado” has collaborated with Grupo Firme, Natanael Cano, Santa Fe Klan and Peso Pluma, among others.

Arcángel, another pioneer of reggaetón and Puerto Rican trap, debuted as a soloist in 2007 after becoming known as part of De la Ghetto. Since then, he has placed six albums in the top 10 of the Top Latin Albums chart and released successful collaborations with superstars such as Bad Bunny, Feid and Rauw Alejandro.

RUMBAZO is open to guests ages 18+. Tickets go on sale Friday (June 28) at 10 am PT / 1 pm ET. For more information, visit or follow the event on social media at @rumbazofestival.

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