Ivy Queen to Take Part in First-Ever Series of Drive-In Latin Concerts from 360WE

Ivy Queen is ready to drivefans wild in a new way…

As the idea of drive in concerts gains traction around the world, 360 Worldwide Entertainment (360WE) is launching the first-ever series of drive-in Latin shows, with the 48-year-old Puerto Rican singer/rapper part of the line up.

Ivy Queen

Live Drive-In Safe & Sound Concert” will launch with shows by Ivy Queen, who was in the midst of her U.S. tour when in early Spring when the COVID-19 pandemic escalated.

“Our goal is make a reality of a project where the audience feels safe and protected in a comfortable environment,” says Lucas Piña, founder of 360WE.

Piña, who previously headed SBS Entertainment, the live entertainment arm of SBS, launched 360WE last year and is partnering with different companies to execute the drive-in shows. They include SBS4 Sound Technical Production for sounds and effect, Florida Investigation for security, Enviro Pro USA for disinfection of public areas, Online Wise for digital connectivity and The Dirty Rabbit, which specializes in food trucks.

360WE’s events would also include surround sound and, most notably, drone technology to take the temperature of concert-goers as they enter in their cars.

An app will let ticket buyers order food and drinks and reserve their locations. Events are being designed for up to 1,000 cars. A first venue and date will be announced soon.