Ozuna’s “Odiesa” Registers Largest Streaming Week Ever for a Latin Release

There’s absolutely no sophomore slump for Ozuna

The 26-year-old Puerto Rican reggaeton and Latin trap singer’s second studio album, Aura, has scored 2018’s biggest week for a Latin album, and the largest streaming week ever for a Latin release.

Ozuna

Ozuna’s album, released on August 24 via VP Entertainment/DimeloVi/Sony Music Latin, earned 49,000 equivalent album units in the week ending August 30, according to Nielsen Music— largely driven by streaming activity. Of that sum, 7,000 were in traditional album sales. Aura arrives with 55.34 million on-demand audio streams earned for its songs in its debut tracking frame.

Aura arrives at No. 7 on the all-genre Billboard 200 chart and makes for Ozuna’s first top 10. It also gives Ozuna his second No. 1 on the Top Latin Albums chart, where it bumps his first album (and first chart-topper), Odisea, from No. 1 to No. 2.

Odisea falls to No. 2 in its 53rd week on the list. It has been No. 1 on the list for 46 nonconsecutive weeks, the second-most weeks atop the chart in its 25-year history. (Only Gloria Estefan’s Mi Tierra has more, with 58 weeks leading the list.)

Additionally, Ozuna is the first act to replace itself at No. 1 since March 16, 2013, when Jenni Rivera, who died the previous December, took over for herself at No. 1. Her Joyas Prestadas: Pop replaced her own La Misma Gran Senora at No. 1.

Ozuna is also the first act to concurrently rank at Nos. 1 and 2 on the chart in a year-and-a-half. It last occurred when Juan Gabriel was Nos. 1, 2 and 3 on the January 28, 2017-dated chart with Los Duo 2Mis Rancheras Queridas and Hoy Manana y Siempre, respectively. Gabriel died the previous August.

Aura is the highest-charting Latin album on the all-genre Billboard 200 since Romeo Santos’ Formula: Vol. 2 debuted and peaked at No. 5 on the March 15, 2014-dated list (from 85,000 copies sold, back before the list transitioned to an equivalent album units-ranked tally).

The Billboard 200 ranks the week’s most popular albums in the U.S. across all genres of music, while the Top Latin Albums chart ranks the week’s biggest albums within the Latin genre. Both charts rank titles based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Five of Rivera’s Works Rank Among The Top-Selling Latin Albums in 2013 So Far

The late Jenni Rivera‘s presence is still being felt on the Billboard charts…

The Mexican American singer death in a plane crash last December has had a huge impact on this year’s Latin music sales. At the mid-way point (through the week ending June 30, 2012), Rivera registers five of the top 10 biggest-selling Latin albums in the U.S., according to Nielsen SoundScan.

Jenni Rivera

In fact, the top four selling Latin albums in 2013 are all by La Diva de la Banda.

Rivera’s La Misma Gran Señora is the top-selling Latin set of 2013 so far, selling 103,000 copies, rising 13% over last year’s top mid-year seller, Romeo SantosFormula: Vol. 1., which had sold 91,000 by the mid-year point of 2012.

Rivera’s Joyas Prestadas: Pop comes in at No. 2 on the 2 list with 100,000 sold so far. Both titles cross the 100,00 threshold, the first Billboard has had two Latin albums sell in excess of 100,000 at the mid-way point of the year since 2011.

Sales of the top ten mid-year Latin albums saw a 17% increase from last year’s top ten.  At this point in 2012, the ten best selling Latin albums had moved a combined 467,000, whereas this year sales exceed 545,000.

Contributing to the sales growth was Draco Rosa, whose duets project Vida lands at the No. 8 position on the mid-year list with 29,000 sold. Vicente Fernandez rounds out the list at No. 10 with El Hijo Del Pueblo, selling 28,000.

On the Latin digital song sales chart, Marc Anthony‘s “Vivir Mi Vida” at No. 5 is the highest-ranked new song on the best-selling Latin songs list. It’s the year’s No. 5 best-seller, having moved 83,000 downloads thus far.

In 2013 so far, five Latin songs have sold more than 100,000 digital downloads, matching the amount that did so at this point a year ago.  Shakira‘s “Hips Don’t Lie” and “Waka Waka (This Time For Africa)” both remain in the mid-year’s top five for the fourth year in a row (Nos. 2 and 4, respectively). Don Omar’s “Danza Kuduro” (No. 1) continues in its third year among the mid-year top 10.

Overall Latin album sales stand at 4.31 million this year — down 14% compared to a year ago (5.02 million). Latin digital song sales are at 11.13 million for 2013 thus far — down 5.3% versus a year ago (11.75 million). To compare, overall album sales are down by 6%, while overall song sales slide by 2%.

Rivera’s Sales Increase by 1,014% on Billboard’s Latin Albums Chart

La Diva de la Banda may have had her celestial graduation this week, but Jenni Rivera‘s presence is still being felt on Billboard’s music charts this week.

With the most recent Nielsen SoundScan tracking week ending on Sunday, December 16, the new Billboard charts reflect the first full week since her passing in a plane crash on Sunday, December 9.

Jenni Rivera

On the Top Latin Albums chart, the late Mexican American banda singer holds the first three spots, with her new hits compilation La Misma Gran Señora debuting at No. 1 with 27,000 — the best sales week of the year for any Latin album. It surpasses the 23,000 racked by the bow of Prince Royce‘s Phase II in April. It’s also Rivera’s best sales frame for an album, beating the 16,000 racked up by Jenni in its debut week in 2008.

At Nos. 2 and 3 on the Latin Albums chart this week, Rivera’s two 2011 releases Joyas Prestadas: Pop and Joyas Prestadas: Banda sell 14,000 (up 532%) and 13,000 (up 578%), respectively. The albums were Nos. 2 and 4 last week.

La Misma Gran Señora is Rivera’s second No. 1 on the Latin Albums chart, following Jenni.

Rivera is only the third act to control the entire top three on the Latin Albums chart since it became a weekly, SoundScan-driven tally in 1993. She joins two other leading ladies, who also achieved the feat only in death: Celia Cruz and Selena. The last time it happened was on the Latin Albums chart dated August  23, 2003, when Cruz’s Regalo Del Alma, Exitos Eternos and Hits Mix were Nos. 1-3, respectively, following her death on July 16. Cruz controlled the top three in two separate weeks, while Selena did it in five frames in April and May of 1995.

On the Billboard 200 this week, La Misma Gran Señora bows at No. 38 — Rivera’s second-highest charting set. Only Jenni went higher, when it launched at No. 31.

Rivera’s overall catalog of albums sold 64,000 last week — up 1,014% from 6,000 the week previous.

Rivera Funeral Arrangements Revealed as Her Music Rocks the Charts…

It’s been a little over a week sinceJenni Rivera’s tragic death in a plane crash… And la Diva de la Banda’s family, friends and fans will get the chance to say their último adios this week.

The 43-year-old Mexican American singer died in a small plane crash, along with six others passengers, in Mexico last Sunday.

Jenni Rivera

“Jenni had very specific plans for how she wanted her funeral to go down. She wanted Vendela roses at the service, Bella Rosa roses to be buried with her, and she requested butterflies to be released at the end of the service. A public memorial will take place on Tuesday [Dec. 18] in Long Beach and a more private one on Wednesday [Dec. 19],” Rivera’s team told TMZ.

Rivera’s invitation-only service on Wednesday will reportedly be attended by Gloria Estefan, Edward James Olmos and Snoop Dogg, who was reportedly in the process of working on a duet with the singer.

Rivera, 43, She is expected to be buried in an invitation-only service Wednesday.

Rivera’s brothers landed at Long Beach Municipal Airport last Thursday night with their sister’s remains after Mexican authorities confirmed she’d been on the plane. The remains were later taken to All Souls Cemetery and Mortuary in Long Beach, reports the Los Angeles Times.

Her brother Lupillo Rivera on tweeted on Friday, “Jenni mission accomplished, you’re home.”

Rivera’s funeral arrangements could reportedly include a memorial tribute concert for her fans, as well as public memorials in Los Angeles and Mexico.

Meantime, sales of Rivera’s music have increased substantially as her fans mourn her passing.

Even though news of her death broke on December 9, the last day of the SoundScan tracking week, her passing still managed to rock the charts.

In the single day, even before Rivera was officially declared dead, her album sales rose 334% to 6,000 copies. Among those, sales of Joyas Prestadas: Pop, almost quadrupled, going 28-2 on Billboard’s Top Latin Albums chart while sales of Joyas Prestadas: Banda went 39-4 on the chart. Each album sold around 2,000 copies.

The singer’s downloads also increased 1,096% to 12,000, with 11 debuts or re-entries on the Regional Mexican Digital Songs chart.

The big sales impact of Rivera’s death, however, is expected next week, compounded with the release of her new album, La Misma Gran Señora, which coincidentally had been slated for December 11 and for which re-orders have been coming in, as well as wall-to-wall coverage of Rivera in all major Latin media, including Univision and Telemundo.