Snow Tha Product Signs Global Agreement with YMU’s Yvette Medina

Snow Tha Product is preparing for a global takeover…

The 36-year-old Mexican American rapper has entered a global agreement with Yvette Medina, the executive manager and head of Latin at YMU, an international artist management company.

Snow tha ProductBolstered by her relentless and rapid-fire vocal delivery, Snow Tha Product (real name Claudia Feliciano) is quickly establishing herself as a force in hip-hop. As a bilingual artist, she has collaborated with the likes of Snoop Dogg, Ty Dolla $ignNatanael Cano and Santa Fe Klan among others.   

“It has been hugely rewarding to be a part of this journey alongside Snow and continue to represent women in music and our culture,” Medina said in a statement shared with Billboard. “Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”

To date, the San José, Calif.-born artist has released the EP Half Way There…Pt. 1 (2016) and full-length album To Anywhere (2022), and has achieved the top 20 of Billboard‘s Latin Digital Songs Sales chart. Her viral “Bzrp Music Sessions, Vol. 39” also landed her on the Billboard Global Excl. US chart. The song earned her a Latin Grammy nomination.

She has also demonstrated her acting skills in the Netflix series Queen of the South as the character Lil’ T.

In November 2023, Snow wrapped up a 32-city U.S. headline tour at the Palladium in Los Angeles and was also an opening act for Santa Fe Klan’s national tour. Last August, the wordsmith was named by Billboard Latin and Español as one of the most essential Spanish-speaking rappers of all time.

Snow Tha Product is currently nominated for New Artist Female at 2024’s Premio Lo Nuestro which will air Feb. 22 via Univision.

Xavi Earns First No. 1 on Any Billboard Chart with “La Diabla”

Xavi has a devil of a hit on his hands…

The 19-year-old Mexican American singer-songwriter is starting off 2024 in a big way, earning his first No. 1 on a Billboard chart, as his single “La Diabla” tops the Hot Latin Songs chart dated January 6.

XaviThe song rises 4-1 to become the first champ of the year on the multi-metric ranking. 

“Super grateful with everyone and the whole team; we’ve been doing everything with love, giving it our all to keep pushing our music and culture to new heights,” Xavi tells Billboard.

“La Diabla” takes the lead on Hot Latin Songs as the week’s Greatest Gainer in streams and sales.

The song logged 11.1 million official U.S. streams in the tracking week of December 22-28, according to Luminate; that’s a 24% gain from the week prior.

Plus, the sum pushes the track 4-2 on Latin Streaming Songs. Although sales still account for a negligible amount, “La Diabla” jumps 10-4 on Latin Digital Songs Sales with a 43% increase.

With “La Diabla,” Xavi earns his second top 10 on Hot Latin Songs, which blends airplay, digital sales, and streaming activity. The new champ joins “La Víctima” which advances 7-5 with 7.4 million official streams during the same tracking week.

Further, the singer-songwriter also makes progress through two other tracks: “Poco a Poco,” with Dareyes De La Sierra, jumps 26-18 and “Modo DND,” with Tony Aguirre, lifts to its new No. 21 peak.

Thanks to “La Diabla,” released November 30 via Interscope, the record label returns to No. 1 on Hot Latin Songs for its first champ of the year. Karol G and Peso Pluma’s “Qlona” was the label’s last leader, completing a fifth week at No. 1 on the October 14-dated ranking.

On a global scale, “La Diabla” takes Xavi to his highest-charting effort on Billboard Global Excl. U.S., peaking at No. 23. While the track dips 32-33 on Billboard Global 200, “La Víctima” climbs 79-64.

Elsewhere, Xavi stands strong leading the Latin Songwriters chart for a fourth consecutive week, tying with Ivan Cornejo for the fifth-most weeks in charge among regional Mexican soloists.

Both rank behind Peso Pluma’s 20 weeks at No. 1, Eslabon Armado’s Pedro Tovar with a 10-week domination, and DannyLux with six weeks atop.

Anuel AA’s Single “China,” with Daddy Yankee, Karol G, J Balvin & Ozuna, Rises to No. 1 on Billboard’s Hot Latin Songs Chart

Anuel AA is back at the top of the charts…

The 26-year-old Puerto Rican rapper and singer’s latest single “China,” featuring Daddy YankeeKarol GOzuna and J Balvin, rises 2-1 in just its third week on Billboard’s Hot Latin Songs chart dated August 17. 

Anuel AA, Karol G. Ozuna, Daddy Yankee

It’s the fastest climb to the top in 2019 and the quickest ascent since Bad Bunny’s “MIA,” featuring Drake, jumped 9-1 in its second week (October 27, 2018).

“I’m extremely happy, blessed and grateful to God and my fans,” Anuel AA tells Billboard. “I thank my colleagues for trusting me, my team for their great work and giving their 200% to make this dream come true.”

“China” is a reimagination of Shaggy’s 2000 hit “It Wasn’t Me.” It was produced by Tainy and co-written by the five artists on the track. 

It opened at No. 2 just three weeks ago, on the August 3-dated list.

“The artists on this track give it an elevated presence right out of the gate given the caliber of each individually and the power they present here collectively,” Ismael Santa Cruz, Vice President, Managing Director Radio Strategy at Univision Communications, tells Billboard. “The fact that the track samples a hit from 19 years ago also helps it build a foundation from which to grow on.”

Despite the song’s decline in streaming activity and digital sales (in the week ending August 8, according to Nielsen Music), “China” moves thanks to 6% boost in audience impressions (to 8 million) earned in the week ending August 11.

The Hot Latin Songs chart ranks the most popular Latin songs of the week, blending streaming, sales and airplay data.

“‘China’ is the strongest song of my career up to date,” Anuel AA told Billboard on July 12. “It’s the mix of different cultures with each of the collaborators contributing with its own flow. I had been looking to revive a classic and when I heard Shaggy’s mix, it hit me.”

“China” is Anuel AA’s third leader, Daddy Yankee’s seventh, Karol G’s second, Ozuna’s fourth, and J Balvin’s sixth. Notably, Karol G becomes the first core Latin female artist to secure a No. 1 on the Hot Latin Songs tally in over a year — since Karol herself led the list. Her first No. 1 arrived on May 12, 2018, with “Dame Tu Cosita,” a co-billed track with Pitbull and El Chombo, featuring Cutty Ranks. It topped the list for two weeks. 

“The inclusion of Karol G helped the track,” Santa Cruz adds. “It was important to include a female artist in the song. This is a great time for female artists in the Latin rhythmic space as they are driving a lot of momentum and bringing a fresh sound.”

Prior to Karol G, the last time a core Latin female artist ranked at No. 1 on Hot Latin Songs was way back in early 2017, when Shakira’s “Chantaje,” featuringMaluma, wrapped up 10 nonconsecutive weeks at No. 1 on the February 11, 2017-dated list.

Since then, three women who traditionally have only charted with English-language recordings have claimed the crown: Selena Gomez and Cardi B (featured on DJ Snake‘s “Taki Taki,” alongside Ozuna; 13 nonconsecutive weeks starting October 13, 2018) and Beyoncé (featured on J Balvin and Willy William‘s “Mi Gente”; 10 consecutive weeks starting October 21, 2017).

Beyond “China’s” coronation on Hot Latin Songs, the tune also climbs to a new high on the Latin Digital Songs Sales and Latin Streaming Songs chart through an equal 2-1 boost.

On the all-genre Billboard Hot 100, “China” lifts 44-43.