Life’s a beauty for Alfonso Gomez-Rejon…

New Line Cinema has acquired worldwide rights on the Latino filmmaker’s upcoming project Collateral Beauty.

In the Gomez-Rejon’s film, Will Smith stars as a New York advertising executive who experiences a personal tragedy and the subsequent unconventional plan from his colleagues to break him out of his depression.

Overbrook Entertainment is coming aboard to co-produce the project alongside Anonymous Content, PalmStar Media and Likely Story.

Written by Allan Loeb, the project will be directed by Gomez-Rejon (Me And Earl And The Dying Girl). 

PalmStar and Likely Story paid $2.25 million for the script.

Principal photography is expected to begin in October.

Gomez-Rejon’s previously directed the film The Town That Dreaded Sundown, as well as episodes for Red Band Society, The Carrie Diaries, American Horror Story and Glee.