Spotify Names Shakira Its Latest EQUAL Global Ambassador 

It’s Equal time for Shakira

The 46-year-old Colombian superstar has been named Spotify’s EQUAL Global Ambassador for the month of September, coinciding with the DSP’s celebration of “Shakira Day” on September 29th.

ShakiraIt also coincides with the 25th anniversary of her seminal album, Dónde Están Los Ladrones?, which earned a Grammy nomination for Best Latin Rock/Alternative Album.

Over the last 12 months, Shakira has seen a 138.5% increase in streams on the platform, according to Spotify.

Her native country, Colombia, surpasses this global increase with a 213% growth during the same period.

Following her performance at the MTV Video Music Awards earlier this month, “Te Aviso, Te Anuncio (Objection Tango)” saw more than a 260% increase in U.S. streams on Spotify.