Grupo Firme Performs at Halftime During the NFL’s Monday Night Football Game

Grupo Firme is celebrating a career touchdown

The Regional Mexican band headlined the halftime show at Estadio Azteca in Mexico City during the Monday Night Football game in which the San Francisco 49ers defeated the Arizona Cardinals 38-10.

Grupo FirmeThe return of the NFL to Mexico featured a week-long celebration of pride that transcends borders, as well as the nexus between Mexican culture and American football with activities focused on art, fashion, music, and youth football.

As part of the League’s “Por la Cultura” campaign, music has been a focal point of the NFL’s marketing strategy, kicking off the season with a J Balvin concert and releasing a Por La Cultura mixtape featuring Yandel, El Alfa, and Snow Tha Product among others. Latino football fans are the fastest-growing demographic for the NFL and an important audience the league is hoping to grow in the coming years.

Grupo Firme, formed in the northern Mexican city of Tijuana, arrived at the so-called “Coloso de Santa Úrsula,” as the Estadio Azteca is also known, after a massively successful touring year, including their concert at the Zócalo of Mexico City last September that garnered an audience of 280,000, a series of presentations at Foro Sol, a major arena also located in the Mexican capital, and their main stage set at Coachella.

“This is an achievement in our career, we are going ‘at a steady pace’ as we say it. The truth is that we were not thinking to be part of an event as important as this beautiful night,” singer Eduin Caz told Billboard Español. “It will be something historic, a different audience will know us. They will listen to us and we will give our best.”

The Latin Grammy and Latin Billboard Music Awards winners performed their hits “Ya supérame”, “El amor no fue para mi” and “Gracias,” for the 78,000 NFL fans in attendance.

This was the first Monday Night Football game played in Mexico City since 2019, after a forced two-year break because of the COVID-19 pandemic. For the musicians, the presence of the NFL in Mexico is a good opportunity for two communities to honor sports and music without language barriers.

“Something that we have realized and that we are very grateful for is that the public and the people who listen to Grupo Firme are increasingly bicultural. We have already seen people who do not speak Spanish singing at our concerts. It is a blessing for us that this is growing and that opens the door to be at events like this”, said singer Jhonny Caz.

Mexican singer Sofía Reyes was chosen this year to perform the national anthem of Mexico. She electrified the stadium as soon as she started singing the first verse.

“For me it is an honor to sing the Mexican national anthem and above all to sing it here in my country at an event like this. It’s crazy! I am happy and very grateful,” Reyes told Billboard Español prior to the game.


On the American side, the Mexican-American singer Marisol HernándezLa Marisoul”, from the musical group La Santa Cecilia, performed The Star-Spangled Banner, the United States National Anthem.

“This is my first time at the Estadio Azteca, singing the national anthem of the United States. I feel that my two worlds, my two countries, come together in a beautiful way and I can’t hide my feelings from this experience. For years at La Santa Cecilia we have tried to build musical bridges and I feel that tonight is a great example of this,” said Hernández.

The match in Mexico was the fifth and final of the 2022 International Series, which included three games in London and, for the first time, a game in Munich, Germany. Musical performances from the game at Estadio Azteca on November 21st can be viewed on Mundo NFL’s YouTube channel.

Snow Tha Product Releases Sophomore Studio Album “To Anywhere”

Snow Tha Product is heading anywhere

The 35-year-old Mexican-American rapper has released her highly-anticipated second studio album To Anywhere.

Snow tha ProductReleased six years after the debut album, the new studio effort is packed with 14 tracks, an intro and one interlude.

The album, which should be listened from top to bottom, is an autobiographical narrative where Snow details her journey in the industry as a Mexican-American rapper.

“Now that I’m growing up I realize I do deserve to be happy. And even though things are hard sometimes, you need to do what really makes you happy,” she says in the intro, setting up the vibe of the album.

While Snow raps about her hustle and struggles, one thing is clear: Snow is, artistically and personally, as confident as ever. And she isn’t holding back either, calling out those who wanted to see her fail.

Sonically, To Anywhere is a collection of styles, with Snow embracing reggaetón, hip-hop and trap, to name a few.

Snow also brings in special guest stars like Vf7, Santa Fe Klan, Lauren Jauregui and Juicy J to join her on a few songs.

Snow Tha Product Teams Up with Lauren Jauregui on New Single “Piña”

Snow Tha Product is harmonizing with a special guest…

The 35-year-old Mexican American rapper and singer has joined voices with former Fifth Harmony member Lauren Jauregui to release the new single “Piña.”

Snow Tha Product & Lauren JaureguiKnown for her hard-hitting, fast-paced rap anthems, Snow Tha Product slows things down on the new track.

The more rhythmic-leaning and bouncy track is her first collaboration with Jauregui.

“I’ve proven that I’m a really good rapper, now I wanna push myself to do other things and excel and challenge myself,” Snow previously told Billboard. “That song is fire. It’s sexy, it’s awesome and it’s exactly what two Latinas needed to do.”

Jimmy Humilde Launches Own Chicano-Themed Online Series “Desde Abajo”

Jimmy Humilde is heading into under time…

The 42-year-old Mexican American recording artist and record producer has unveiled his very own series called Desde Abajo, which will be available on Amazon Music’s app and Twitch channel.

Jimmy HumildeFocusing on culture and its influence on the music industry in Los Angeles, the series will include the Rancho Humilde founder interviewing special guests like Fuerza Regida, Snow Tha Product, AB Quintanilla, Deorro, among others.

The first episode is already out with new episodes airing at 9:00 p.m. ET every other Wednesday until October 12.

Snow Tha Product Releases New Single “Que Oso”

Snow Tha Product is tackling hypocrisy in her new song…

The 34-year-old Mexican-American bilingual rapper, whose real name is Claudia Alexandra Madriz Meza, has released her latest single “Que Oso.”

Snow Tha ProductIn the song, Snow Tha Product examines all the dynamics of her Mexican-American family members, from gossiping uncles to judgmental grandparents, before declaring after each revelation “qué oso,” a Spanish phrase that roughly translates to “how embarassing.”

In the video directed by George Orozco, she appears turns a cookout into a straight-up roast, pointing out the hypocrisy of people who judge others despite not being perfect themselves.

Ivy Queen to Headline “Urban Divas United” Virtual Concert in April

Ivy Queen is bringing the diva spirit to Miami…

The 49-year-old Puerto Rican rapper has joined forces with Goyo of Chocquibtown, and newcomer Chesca for the upcoming “Urban Divas United” virtual concert in celebration of Women’s History Month.

Ivy Queen

The three powerhouses, along with an all-female lineup, are teaming up to honor the Latin women leading the urban genre in a male-dominated industry.

“I am extremely grateful to be part of this project that will bring us all together through music, and for me personally it is a great pride to be the one who started [this movement] with a microphone in hand,” reggaeton veteran Ivy Queen said in a statement.

“Urban Divas United,” presented by Neutrogena and Conciencia Collective, will also raise awareness about the current difficulties affecting women and our community, providing educational resources to viewers.

The all-female lineup includes Snow Tha Product, Natalia Jimenez, and Nesi, with more artists to be announced soon.

The free virtual concert will take place from Downtown Miami at 7:00 pm ET on Saturday, April 10.

In addition, fans can purchase a VIP pass for exclusive backstage access.

For more information, click here.

Snow tha Product Releases New Freestyle Track “”On My Sh–“

Snow tha Product is back with new music…

The 33-year-old Mexican American rapper has released her latest freestyle “On My Sh–.” aproduct of her latest experiment.

Snow tha Product

Snow tha Productteased the video on her Instagram, writing, “process of making a song from scratch n shooting this myself in my livingroom (5,000 comments n ill drop this and the vlog about it).” More than 6,000 comments flooded the post about the untitled project at the time, prompting her to drop it.

Sitting on a cube chair and occasionally taking swigs from a champagne bottle in the video, Snow Tha Product (real name Claudia Alexandra Madriz Meza) celebrates handling her own financial and musical business as an independent artist. “I been on my sh–, like I gotta get rich/ So I’m all in my bag, like I gotta get chips/ Like I haven’t been runnin’ it up, handlin’ biz/ Like I haven’t been rackin’ it up for some odd years,” she raps in the self-made production.

Snow Tha Product promised her fans that she’ll keep up her candid braggadocious efforts if they keep commenting, which could potentially score spots on her upcoming album Vale Madre.

Fifth Harmony Wins Best Pop Video at the MTV Video Music Awards

Ally Brooke Hernandez and Lauren Jauregui have a big reason to get down

The Latina singers and their fellow Fifth Harmony members picked up the Best Pop Video award at Sunday’s MTV Video Music Awards for the clip for their single “Down,” featuring Gucci Mane.

Fifth Harmony

Fifth Harmony beat out Shawn Mendes, Katy Perry, Harry Styles, Ed Sheeran and Miley Cyrus for the award, the fourth MTV VMA Award of their career.

Meanwhile, Residente and Snow Tha Product picked up their first MTV VMA Awards.

The 39-year-old Puerto Rican rapper and the 30-year-old Mexican American hip hop artist picked up the award for Best Fight Against the System for their collaboration with K’naan and Riz MC on “Immigrants (We Get the Job Done),” from The Hamilton Mixtape.

Here’s the complete list of winners:

 Kendrick Lamar – “HUMBLE.”
BEST COLLABORATION Zayn & Taylor Swift – “I Don’t Wanna Live Forever (Fifty Shades Darker)”
BEST POP Fifth Harmony ft. Gucci Mane – “Down”
BEST HIP HOP Kendrick Lamar – “HUMBLE.”
BEST DANCE Zedd and Alessia Cara – “Stay”
BEST ROCK Twenty One Pilots – “Heavydirtysoul”
Logic ft. Damian Lemar Hudson – “Black SpiderMan” (Race & LGBTQ)
The Hamilton Mixtape – “Immigrants (We Get the Job Done)” (Immigration)
Big Sean – “Light” (Race)
Alessia Cara – “Scars To Your Beautiful” (Body image)
Taboo ft. Shailene Woodley – “Stand Up / Stand N Rock #NoDAPL
John Legend – “Surefire” (Immigration & Anti-Muslim hate)
BEST CINEMATOGRAPHY Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Scott Cunningham)
 Lil Uzi Vert – “XO Tour Llif3”
BEST DIRECTION Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Dave Meyers & the little homies)
BEST ART DIRECTION Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Spencer Graves)
BEST VISUAL EFFECTS Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Company: Timber/Lead: Jonah Hall)
BEST CHOREOGRAPHY Kanye West – “Fade” (Def Jam) (Teyana Taylor, Guapo, Jae Blaze & Derek ‘Bentley’ Watkins)
BEST EDITING Young Thug – “Wyclef Jean” (300 Entertainment/Atlantic Records) (Ryan Staake & Eric Degliomini)

Snow Tha Product’s “Despierta (Wake Up)” Featured in Voto Latino’s “27 million” Campaign

Snow Tha Product is getting out the Latino vote… 

The 29-year-old Mexican-American hip hop recording artist’s politically driven track “Despierta (Wake Up)” has been named the official theme song for Voto Latino‘s new campaign “27 million,” which is aimed at Latino voters.

Snow Tha Product

Along with influencers and activists including Dolores Huerta, Snow, whose real name is Claudia Feliciano, appears in the organization’s new video, which premiered on Friday (September 23), urging the 27 million eligible Latino voters in the U.S. to get registered and make their vote count in the upcoming November elections.

“For me, it’s important to be part of this campaign because young people need to wake up and worry about the future of our country,” Snow told Billboard exclusively. “People have been messing it up for years and it’s time for young people to fix it. Vote now, don’t complain later.”

Daddy Yankee’s “Born to Rule” Appears on HBO’s “Game of Thrones” Mixtape

Daddy Yankee has some serious game

The 37-year-old Puerto Rican reggaeton singer-songwriter has provided a track to HBO’s Game of Thrones mixtape, which has been released in preparation for the fantasy show’s season 4 debut.

Daddy Yankee

Daddy Yankee’s “Born to Rule” appears as the fifth single on the 10-track mixtape.

In addition to Daddy Yankee, Catch The Throne: The Mixtape includes tracks from Wale, Big Boi, Common, Snow Tha Product, Bodega Bamz and Magazeen.

Catch the Throne: The Mixtape

The release from Launch Point Records features songs inspired by the storylines of the show’s first three seasons.

It’s available for download at

Game of Thrones returns to HBO April 6 at 9:00 pm ET.

Here’s the complete track list:

01 Big Boi: “Mother of Dragons”
02 Magazeen: “Iron Throne”
03 Bodega Bamz: “Win or Die”
04 Kilo Kish: “Magical Reality”
05 Daddy Yankee: “Born to Rule”
06 Dominik Omega: “Arya’s Prayer”
07 Dee Goodz: “The Parallel”
08 Snow tha Product: “Fire”
09 Common: “The Ladder”
10 Wale: “King Slayer”