Natanael Cano Agrees to Worldwide Publishing Deal with Warner Chappell Music

Natanael Cano is going to the Chappell

The 21-year-old Mexican rapper and singer-songwriter has signed a worldwide publishing deal with Warner Chappell Music, according to Billboard.

Natanael Cano Cano’s signature corridos tumbados first put him on the map with his 2019 anthem “Soy El Diablo,” while a Bad Bunny-assisted remix scored him his first entry on Billboard’s Hot Latin Songs chart. Since, he’s released multiple corridos tumbados albums including A Mis 20 and Corridos Tumbados which topped the Regional Mexican Albums chart.

“I’m excited to join forces with Gustavo [Menéndez] and the Warner Chappell team to share my music on a global scale,” Cano said in a statement. “With our shared vision, I know we’ll accomplish great things together.”

“Nata is a unique talent, who at such a young age, has already secured his legacy in the industry. He has an incredible delivery with an uncanny penmanship as a songwriter, no matter the genre,” added Gustavo Menéndez, WCM’s president, U.S. Latin & Latin America. “I’ve also had the opportunity to spend time with Nata outside of the studio and he’s an incredible and inspiring human being. We are proud that he’s entrusted us to be his publisher and continue to help pave the way.”

The signing with Warner Chappell Music comes on the heels of his debut at Coachella last month and his new partnership with WME. The company signed him for representation in all areas — marking Cano’s first-ever agency agreement. WME will build the singer’s business across touring, acting, fashion and talent ventures.

Most recently, Cano released his half trap and half corridos studio album NataKong, where he reflects on his maturity and growth as an artist.

The set, which was released on April 8 less than a year after A Mis 20, coincided with the launch of his own record label Los CT. Moving forward, Cano will release music under Warner Music Latina, Rancho Humilde and his label Los CT.

Natanael Cano Signs with William Morris Endeavor (WME)

Natanael Cano has major representation…

William Morris Endeavor (WME) has signed the 21-year-old Mexican rapper and singer-songwriter for representation in all areas.

Natanael Cano,Marking Cano’s first-ever agency agreement, WME will build the singer’s business across touring, acting, fashion and talent ventures.

Cano’s signature corridos tumbados first got on the radar with his 2019 single “Soy El Diablo,” while a Bad Bunny-assisted remix earned him his first entry on Billboard’s Hot Latin Songs chart.

Cano released his half trap and half corridos studio album NataKong, where he reflects on his maturity and growth as an artist, earlier this month.

“This album is the separation of the 17-year-old Nata who was just starting. It mirrors who I am now,” Cano told Billboard. “I can no longer pretend I’m a kid because I never really got the opportunity to be a kid so, in reality, I was faking it. I don’t want to seem dumb or get into problems. I want to keep doing music because I love it.”

Cano’s WME signing comes on the heels of his debut at the 2022 Coachella festival on Sunday (April 17), where he performed in front of a full house at the Gobi stage.

Sticking strictly to his core corridos tumbados sound, Cano sang “Soy El Diablo,” “Sin Ti,” “El de la Codeína” and his chart-topping hit “Amor Tumbado” as fans waved Mexican flags. At one point, he wore a flag as a cape.

Cano returns to Coachella next weekend.

Natanael Cano Makes Debut on Billboard Latin Rhythm Albums Chart with “Trap Tumbado”

Natanael Cano is feeling theRhythm

The 19-year-oldMexican singer makes his debut on Billboard‘s Latin Rhythm Albums chart as his first-ever trap album Trap Tumbado arrives at No. 11 on the July 11 survey.

Natanael Cano

The eight-track all-trap set opens with a little more than 3,000 equivalent album units earned in the week ending July 2, according to Nielsen Music/MRC Data, with the bulk of the opening sum stemming from streaming activity.

The Latin Rhythm Albums chart ranks the most popular Latin rhythm albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Trap Tumbado registered 3,000 SEA units, which equates to 4.3 million on-demand streams for the album’s songs in its opening week.

The album, mostly sung in Spanish, was released June 26 via Rancho Humilde. It features collaborations with artists Tyan GLil Tecca and JhonnyX, among others.

Cano earned commercial success with “Soy El Diablo,” with Bad Bunny. The song debuted and peaked at No. 16 on the Hot Latin Songs chart dated November 9, 2019.

Natanael Cano Debuts on Billboard’s Emerging Artists Chart

Natanael Cano is officially on the (emerging) list…

The Mexican singer-songwriter debuts at No. 34 on Billboard‘s Emerging Artists chart (dated Jan. 18), due to four breakout singles on the Hot Latin Songs survey.

Natanael Cano

In its 11th charting week, Cano’s “Soy El Diablo,” with Bad Bunny, ranks at No. 26 on Hot Latin Songs (after peaking at No. 16 in November); “Disfruto Lo Malo” follows at No. 29 (after reaching No. 25 in December); “Ella,” featuring Junior H, places at No. 44 (a new peak); and “Amor Tumbado” debuts at No. 45.

Meanwhile, Cano’s debut LP Corridos Tumbados ranks at No. 5 on Top Latin Albumswith 4,000 equivalent album units, according to Nielsen Music/MRC Data, after reaching No. 4 in November.

The Emerging Artists chart ranks the most popular developing artists of the week, using the same formula as the all-encompassing Billboard Artist 100, which measures artist activity across multiple Billboard charts, including the Hot 100Billboard 200 and the Social 50. (The Artist 100 lists the most popular acts, overall, each week.) However, the Emerging Artists chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard‘s “Hot” song genre charts and/or consumption-based “Top” album genre rankings.