Bad Bunny is the man of the quarter-century… 

The 31-year-old Puerto Rican Grammy-winning artist reigns as the No. 1 Latin act on Billboard’s recap of the first 25 years of the quarter-century, ruling Billboard’s Top Latin Artists of the 21st Century chart.

The retrospective is based on performance on the Top Latin Albums and Hot Latin Songs charts from January 2000 through December 2024.

Bad Bunny’s placement atop the Top Latin Artists of the 21st Century chart is all the more impressive in that he didn’t appear on Billboard’s rankings until 2016.

His tallies over 2000-24: 14 No. 1s on Hot Latin Songs and eight on Top Latin Albums.

He has since extended his respective counts to 16 and nine leaders, as well as a record 89 Hot Latin Songs top 10s — more than twice the totals of runners-up Enrique Iglesias and Luis Miguel (39 each) — dating to the chart’s 1986 start.

Benito was also Billboard‘s all-genre top artist of 2022 and is the reigning top Latin artist for five straight years, from 2020 to 2024.

Reflecting the biggest names in Latin from Y2K to today, check out the top 10 acts on Billboard’s Top Latin Artists of the 21st Century chart below and the entire 100-position ranking in Billboard’s Greatest of All Time charts menu.