Penelope Cruz is hoping to raise awareness about women’s cancer research.
The 38-year-old Spanish actress, who is currently starring in Woody Allen’s To Rome With Love, has been named the Entertainment Industry Foundation’s ambassador for Saks Fifth Avenue’s 2012 Key To The Cure.
As this year’s ambassador, Cruz will don a specially designed T-shirt by noted fashion designer Carolina Herrera that promotes women’s cancer research funding.
Herrera’s limited edition T-shirt will retail for $35 at Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH stores and on saks.com. One hundred percent of the proceeds from each shirt sold will be donated to EIF’s Women’s Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments and eventual cures for women’s cancers.
“By purchasing this year’s SAKS FIFTH AVENUE KEY TO THE CURE T-shirt, designed by Carolina Herrera, you can help continue the innovative research already in progress,” says the Oscar-winning actress. “Cancer has affected each and every one of us in one way or another and I am thrilled to be involved with this wonderful cause.”
Cruz, who bared a shoulder earlier this year in a PETA anti-fur ad, will appear in a national public service announcement wearing Herrera’s limited edition T-shirt. The PSA will appear in major fashion and lifestyle magazines in September and October.
The T-shirt debuts at Saks Fifth Avenue on October 1st.