Christian Nodal is helping spotlight on the next generation of Regional Mexican music…
Amazon Music has launched “GEN MEX: Your Generation of Música Mexicana” with an assist from the 23-year-old Mexican singer.
The project includes new music programming and editorial, including Amazon Originals, videos, livestreams, and a new video featuring Nodal where he introduces fans to Amazon’s new home of Música Mexicana.
Additionally, GEN MEX launches with more than 80 playlists and with Yahritza Y Su Esencia as the newly-named ROMPE artist.
“GEN MEX is a celebration of one of the fastest growing music categories within Latin music in the past few years, one that continues to transcend borders across Latin America, the U.S. and beyond,” said Rocio Guerrero, head of global Latin, Amazon Music. “To look ahead, you have to honor the legends that have passed down their traditions. GEN MEX will honor those roots, while helping to redefine its future, connecting fans across borders and generations and elevating the voices of those driving the culture forward.”