Mariah Carey is helping children get into the holiday spirit… And she’s getting an assist for her own kids.
The 54-year-old half-Venezuelan American actress, the self-proclaimed Queen of Christmas, has teamed up with The Children’s Place to help the public get excited about the upcoming holidays.
Carey poses alongside her adorable twins outfitted in looks from The Children’s Place’s new holiday collection. And it’s the first time that Carey and her children have appeared together in a joint campaign.
“The holidays are all about family – spending time with each other and making memories that will last a lifetime. Holiday traditions are big for us at the Carey house. There is nothing sweeter than baking Christmas cookies and cuddling around the fireplace and matching in The Children’s Place pajamas together!” Carey said in a statement.
“I’ve always been a fan of The Children’s Place … they are a household name and dominate the children’s apparel space. Also, as someone who absolutely loves the holidays, and specifically, Christmas, I’ve been watching what The Children’s Place has been doing for the last few years and they have my stamp of approval for the place to shop for all matching family Christmas pajamas and outfits!”
The Children’s Place campaign also includes a visual element: “An Iconic Holiday: Part 3” — a commercial soundtracked by Carey’s holiday anthem “All I Want for Christmas Is You.” In the video, Carey and her kids wear Mama Claus and Santa’s Helper graphic tees while decorating a Christmas tree, and “We Are Family” matching family pajamas while baking Christmas cookies.
The Children’s Place’s new campaign also showcases Carey in a custom red velour, strapless A-line dress that inspired “The Dress by Mariah Carey” — a limited-edition gown designed by the music icon herself. The dress retails for $149.99 exclusively at childrensplace.com.
Carey’s dress comes complete with a plaid, oversized bow in the back that matches The Children’s Place’s signature family holiday plaid collection worn by Moroccan and Monroe.
The Children’s Place’s three-part holiday campaign pays homage to millennial nostalgia with former boy band members AJ McLean of the Backstreet Boys, *NSYNC’s Lance Bass and Joey Fatone, Wanya Morris of Boyz II Men and Snoop Dogg.
Carey, meanwhile, is gearing up to return to the stage for the holidays — her busiest and favorite time of the year.
The music icon, who released a holiday book titled The Christmas Spirit: The Adventures of Little Mariah last year, recently announced Merry Christmas One And All!, a round of holiday shows launching on November 15 in Highland, California.
The singer will make stops in Montreal, Chicago, New York and other cities including two nights in Los Angeles. Carey added a second date to her stop at the Hollywood Bowl and will now perform on November 17 and November 19.