Eva Longoria isn’t desperate for business projects…

The 36-year-old Mexican-American actress, who just recently signed on to executive produce ABC’s Devious Maids pilot, is reportedly producing a new matchmaking show for NBC tentatively called All About Love.

It’s a dating game where singletons are set up by experienced matchmakers like Steve Ward of VH1‘s Tough Love and Amber Kelleher of Kelleher International, according to the NY Post.

Sources say NBC has ordered a full series for the show, which will begin filming next month.

Meanwhile, the Desperate Housewives star has partnered with multi-channel retailer HSN to launch her second fragrance, EVAmour by Eva Longoria.

“EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent…just like the HSN customer,” said Longoria. “I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power.”

EVAmour will launch exclusively on HSN during the “24 Hour Spring Beauty Event” on March 29 live on HSN, HSN.com and HSN Mobile.

For every bottle sold, Longoria will donate $1.00 to the Eva Longoria Foundation.

Tags: 24 Hour Spring Beauty Event, ABC, All About Love, Amber Kelleher, Devious Maids, Eva Longoria, Eva Longoria Foundation, EVAmour by Eva Longoria, HSN, Kelleher International, NBC, Steve Ward, Tough Love, VH1

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