Steve Treviño Signs with Creative Artists Agency (CAA)

Steve Treviño has new representation…

The 44-year-old Mexican American rising stand-up comedian, writer and producer has signed with Creative Artists Agency (CAA) for representation.

Steve TreviñoDubbed “America’s Favorite Husband” for his relatable style, Treviño’s videos have been viewed more than 223 million times. He has sold out shows coast-to-coast, has amassed more than two million social media followers, and has headlined specials for Amazon, Netflix and Showtime, among others.

Treviño’s specials include Grandpa Joe’s Son, his first for Showtime, which was ranked among the Nielsen Top 20.  He also funded, produced, and shot his 2014 Netflix hit Relatable. To promote the special, he uploaded a clip titled “When Your Wife Comes Home From Shopping,” which generated 56 million views on Facebook.

He also expanded his social media presence through fans imitating bits of his comedy specials on TikTok.  In less than two years, the grassroots effort helped him build a worldwide fan base on the platform, garnering 4.8 million likes and more than 50 million views.

In 2020, he and his wife, Renae, unveiled a weekly podcast entitled Steve Treviño and Captain Evil that has earned more than 1.5 million views/streams and is now in its third season.

He also filmed his fourth self-produced comedy special, My Life In Quarantine, which was picked up by Amazon Prime.

His self-produced fifth special filmed in Waco, Texas, entitled I Speak Wife, independently released on October 21 for free, exclusively to his global audience on YouTube.

Treviño regularly raises money for Helicopters for Heroes, an organization benefiting veterans, for whom he has helped raise over $1.5 million in the past two years.

Rosa Salazar Signs with Agency for the Performing Arts (APA)

Rosa Salazar has new representation…

The 37-year-old half-Peruvian actress has signed with the Agency for the Performing Arts (APA).

Rosa SalazarSalazar rose to prominence with turns on the film side in The Divergent Series: Insurgent for Lionsgate, the Maze Runner franchise for 20th Century Fox and Robert Rodriguez’s sci-fi actioner Alita: Battle Angel.

She more recently appeared in Dean Fleischer-Camp’s hit animated film Marcel the Shell with Shoes On for A24, and will next be seen starring alongside Michael Peña in Prime Video’s A Million Miles Away, an astronaut drama inspired by the true story of Jose Hernandez, who defied insurmountable odds to become the first migrant farmworker to travel to space.

Her other notable credits include Bird Box and The Kindergarten Teacher for Netflix and Night Owls for MGM’s Orion Pictures.

Salazar currently stars in the series Wedding Season for Hulu and Disney+, and has also starred on series including Brand New Cherry Flavor for Netflix and the beautifully rotoscoped Undone for Prime Video. Additional small-screen credits include Big Mouth on NetflixMan Seeking Woman on FXX and Parenthood on NBC.

Salazar produces Undone, co-produces Brand New Cherry Flavor and also previously wrote and directed the short film Good Crazy, which premiered in competition at Sundance in 2017.

Karol G’s “$Trip Love” Becomes Highest U.S.-Grossing Tour by a Female Latin Act

Karol G is makin’ history… 

The 31-year-old Colombian singer and songwriter’s $Trip Love tour has grossed $69.9 million and sold 410,000 tickets across 32 shows in North America through the end of October, according to numbers reported to Billboard Boxscore. With those figures, Karol G has now earned the highest U.S.-grossing tour by a female Latin act.

Karol GWith $Trip Love, the “Provenza” singer surpasses Jennifer Lopez‘s $50 million grossing It’s My Party World Tour in 2019. Meanwhile, Shakira grossed $28.2 million in 2018 with her El Dorado World Tour.

This year, Rosalía’Motomami world tour has grossed $28.1 million through the end of October.

The AEG-produced $Trip Love stint, which kicked off on September 6 at Chicago’s Allstate Arena and wrapped up October 29 at Vancouver’s Rogers Arena, followed Karol’s Bichota Tour in 2021 — her first-ever headlining trek in the U.S. — which grossed $13.4 million and sold 192,000 tickets across 26 shows in North America.

Compared to her last tour, this one boasted a larger production scale. There was a heart-shaped stage, jumbo screens with a heart border, and a floating turquoise Ferrari that, when she rode it to sing “El Makinon,” brought her closer to her fans. On stage, Karol was joined by eight female dancers, four male dancers, two exotic dancers and, of course, her all-girl band.

After wrapping up the tour in North America, Karol G took to social media to write: “Thank you God for the conviction you have given me. Thank you to all the people that worked with me day and night to make this dream possible and to the artists who shared the stage with me during the tour. You made the show shine even more with your presence. We enjoyed this tour like we were little kids, but worked like machines. This is for my home, Colombia.”

Karol G, who is releasing a new song on Sunday (November 13), is currently working on her forthcoming album, which will follow her chart-topping, Grammy-nominated 2021 set KG0516. The album scored Karol her first-ever No. 1 album on Billboard‘Top Latin Albums chart.

Karol G is also slated to headline the 16th annual Calibash, taking place January 21-22 at Crypto.com Arena in Los Angeles. She joins a previously billed group of headliners that includes OzunaMyke Towers and Farruko.

Maluma Launches First “Digital Restaurant,” Dembow

Maluma is expanding his empire…

The 28-year-old Colombian singer, songwriter, and actor has launched his very own delivery-only restaurant called Dembow.

Maluma, Quay Australia,The new delivery-only burger spot will serve 17 cities and feature 86 points of sale that will be served by Rappi, reported Infobae.

Maluma also confirmed that his new business will operate exclusively through the app, but will also offer the option of ordering food through its website dembowbymaluma.com.

The burgers distributed at the delivery-only spot are “Super Smashed Burgers,” now a trend in the United States and Europe, which consist of “burgers that are smashed on the griddle for just a few seconds to achieve a layer of crispy crust that maximizes and enhances their flavor,” Dembow leaders explained in an official statement.

Dembow is inspired “by the neighbors who open their businesses very early, the corner store where we used to run errands and maybe a prank or two” and the mix of cultures, rhythms, colors and flavors that never leave us,” reads statement quoted by The San Diego Union-Tribune.

With the new burger venture, Maluma joins the list of influencers who have decided to enter the food business, like Luisito Comunica with ‘fasfú,’ a fast food business, and Juanpa Zurita with his taqueria La Milagrosa.

Recently, Maluma also made the official launch of his own record label Royalty Records, where he will be supporting two Paisas artists as a career mentor to fulfill the dreams of his mentees and leave a legacy.

Rels B. Agrees to Co-Management Deal with Federico Lauria & Pepo Ferradas

Rels B. has new representation…

The 29-year-old Spanish rapper, songwriter and music producer has signed with managers Federico Lauria and Pepo Ferradas, whose client list includes Nicki Nicole, Duki and Bizarrap (Lauria) and Camilo, Evaluna Montaner and Lali Esposito (Ferradas).

Rels B.Lauria and Ferradas will co-manage the rising Spanish artist.

Longtime friends, Lauria (CEO of DalePlay) and Ferradas (CEO of FPM Entertainment) have collaborated in multiple tours and projects, but this marks the first time the two executives team up to jointly to work in developing an artist’s career.

Rels B, also known as Skinny Flakk, began recording as a rapper but has evolved into more R&B and urban/pop territory with highly relatable lyrics and memorable melodies.

To date, he has amassed 4.5 million subscribers on his YouTube channel and has 15.6 million monthly listeners on Spotify.

After scoring multiple hits in his native Spain, Lauria and Ferradas are making a concerted effort to focus on the U.S. Latin and Latin American markets. This summer, Rels B finished playing a 27-date tour of the U.S. and Latin America, and in August, he put out his first single, “Cómo dormiste?,” under Lauria and Ferradas’ management.

The track garnered Rels B his first top 10 on the Billboard Argentina charts and the music video has over 38 million YouTube views. He recently released the alt/pop-leaning “pa quererte.”

Lauria and Ferradas have long worked together in different projects, most recently in Esposito’s sold-out Argentina tour, which Lauria promoted, and includes a grand finale at Velez Stadium, with 45,000 tickets sold. Both men have also scored big management wins in the past 12 months, Lauria with Duki and Bizarrap, and Ferradas with Camilo and, prior to that, Nathy Peluso.

But this is the first time they formalize a management alliance. Rels B releases music under his own Flakk Records and Dale Play, Lauria’s label. He is signed for publishing with Sony Music Publishing.

Pedro Pascal Signs with Creative Artists Agency (CAA)

Pedro Pascal has new representation…

The 47-year-old Chilean actor and star of Disney+’s The Mandalorian is heading to Creative Artists Agency (CAA).

Pedro PascalPascal was previously with WME. He was repped by Brandon Liebman, who recently left WME for UTA.

The move comes as Pascal is seeing his star on the rise, having played the title character in the Star Wars series from Jon Favreau, and its sister series The Book of Boba Fett, as well as The Unbearable Weight of Massive Talent alongside Nicolas Cage.

He starred as Javier Peña in Netflix’s Narcos as well as Oberyn Martell in the fourth season of HBO’s Game of Thrones. His other film credits include Wonder Woman 1984, Judd Apatow’s The Bubble, Triple Froniter and Kingsman: The Golden Circle.

Next up, he’s playing the lead in HBO’s The Last of Us, an adaptation of the hit video game from Chernobyl’s Craig Mazin, and he is set to headline true-crime limited series My Dentist’s Murder Trial alongside David Harbour, which is in the works at HBO, from Steve Conrad, based on a New Yorker article.

Yahritza y Su Esencia Sign Label Deal with Columbia Records

Yahritza y Su Esencia has a new deal…

The Mexican American group, comprised of 15-year singer-songwriter Yahritza Martinez and her brothers Armando (guitar) and Jairo (bass), has signed a label deal with Columbia Records.

Yahritza Martinez, Yahritza y Su Esencia,The deal is a partnership between Columbia, Sony Music Latin and the trio’s regional Mexican indie label Lumbre Music, who first signed the band in February.

The sierreño band is currently managed by their older sister, Adriana Martinez.

In April, Yahritza y Su Esencia made chart history with their heartbreak track “Soy El Unico” as the youngest Latin performer to enter the Billboard Hot 100 debuting at No. 20. Since then, major Latin and mainstream record labels had expressed interest in signing the regional Mexican act.

“Lumbre is really happy to partner with Columbia Records for Yaritza y Su Esencia. It speaks volumes for an American-Mexican indie label like us to work hand in hand with a major label,” says Ramon Ruiz, CEO of Lumbre Music. “We have been working hard to develop and really get the kids’ music out to the masses and we have done some great work with them, including their first diamond certification, but are so excited to take them to the next level. We are all so passionate about this project it was important that whoever came into the project felt that same passion, and both the artists and Lumbre felt that with Columbia from the get-go. It felt like the right choice. Great things are coming for Yahritza Y Su Esencia!”

Yahritza y Su Esencia, up for best new artist at the 2022 Latin Grammys, broke out on TikTok earlier this year after they uploaded covers and quickly created a zealous fan base.

In March, after being discovered by Lumbre Music on the platform’s For You Page, they released their first single, “Soy El Único,” which peaked at No. 1 on Billboard’s Hot Latin Songs chart.

Since, they scored their first No. 1 on the Regional Mexican Albums chart with their debut album, Obsessed, released in May.

Elsewhere, the five-track set debuted at No. 7 on Top Latin Albums, and it also entered the all-genre Billboard 200 at No. 173.

Yahritza y Su Esencia added in a statement: “We are so excited to be working now with not only Lumbre but also a big label like Columbia! For us it’s just another step forward in accomplishing our dreams. We still have to go to school, but we are working hard on recording new music for our fans that we love so much and who helped get us to where we are today. We are very grateful to our entire team for all their support, and we can’t wait to see what the future holds.”

Bad Bunny Has September’s Highest Grossing Tour with “World’s Hottest Tour”

Bad Bunny is back on top…

For the fourth time this year, the 28-year-old Puerto Rican superstar tops Billboards monthly Boxscore ranking with the highest grossing tour of September.

Bad BunnyIn February, he became the first Latin act to top the list since the monthly tally began in February 2019.

In March, he scored the highest monthly total for an arena tour since the charts launched. In August, when he bulked up to stadiums, he claimed the title for the largest monthly sum for a solo act.

With his September victory, Bad Bunny is running out of records to rewrite. Over 11 shows from September 1 to 30, World’s Hottest Tour earned $123.7 million and sold over 500,000 tickets, according to figures reported to Billboard Boxscore. That’s the highest one-month gross since the charts premiered, bypassing The Rolling Stones’ August 2019 haul of $95 million to become the first act to earn more than $100 million in a single month.

Bad Bunny’s September run included three markets each in Texas (Houston, San Antonio and Arlington) and California (Oakland, San Diego and Inglewood), plus two shows in Las Vegas and one in Phoenix. His September 30-October 1 double-header at Inglewood’s SoFi Stadium was the obvious highlight, earning $31.1 million from 99,816 tickets sold, even though half of that sum will count toward the October rankings.

Bad Bunny’s September (and one October) shows brings the North American total for World’s Hottest Tour to $232.5 million, aided by local records in four out of every five venues it played.

Further, his latest victory puts him in elite company, tying Elton John for the most months atop Top Tours. Each act has crowned four monthly editions – John three times in 2019 and once in 2020, and Bad Bunny all in 2022. Even more impressive for Bunny, he’s undefeated.

He claimed top honors in February and March, when El Ultimo Tour Del Mundo began, took much of the spring and summer off, and returned in August, when he regained the top spot (and again in September). He played a trio of shows in April and July, but if Bad Bunny was properly on tour in 2022, he’s been No. 1 on Top Tours.

Omar Apollo Signs Global Publishing Deal with Concord Music Publishing

Omar Apollo is taking his music global…

The 25-year-old Mexican American bilingual singer has signed a global publishing deal with Concord Music Publishing.

Omar ApolloThe new partnership comes after Apollo’s major label debut album, Ivory (2022) via Warner Records, and a juggernaut soulful single “Evergreen (You Didn’t Deserve Me At All),” which recently landed at No. 51 on the Billboard Hot 100.

The contract with Concord will cover his complete music catalog, which includes Ivory and future works.

“Omar has already proven himself to be one of the most exciting artists, pushing music forward,” Jeremy Yohai, senior vice president of A&R at Concord, said in a statement. “It’s been amazing working Omar together with Dylan [Shanks, management] and his current music success is only the beginning.”

“Working with Jeremy and the Concord Music Publishing team has been great,” adds Apollo.

The independent music publishing company also houses the works of acclaimed songwriters like The 1975, BIA, Daft Punk, and Duff McKagan, and represents the catalogs of legends such as Benny Blanco, Phil Collins, and Joan Sebastian among others.

Prior to Ivory, Apollo was already a force to be reckoned with. He carved out a space as a prolific, millions-streaming SoundCloud creator; entered the top 20 of Heatseekers Albums for both 2019’s EP Friends and 2020’s mixtape Apolonio releases; and earned two Latin Grammy nominations in 2021.

Plus, he’s been building a fervid, cult fan base that’s now ready for a mainstream breakthrough.

With a heady mix of pop-punk (“Talk”), delectable funk (“No Good Reason”), Spanglish trap (“Tamagochi”), and plenty of bluesy cuts in the new album, Apollo further testifies his genre-spanning prowess and song-crafting eminence and that’s equipped for global consumption. Proof? For starters, Ivory debuted at No. 1 of the Heatseekers Albums chart, and singles like “Evergreen” racked up about 66 million plays across streaming channels.

This year, the bilingual star made memorable appearances in major festivals like Coachella, Lollapalooza, and ALC Fest. He also guested on Good Morning AmericaThe Tonight Show Starring Jimmy Fallon, and Jimmy Kimmel Live!, and is preparing for another headlining tour Stateside that includes stops at Brooklyn’s King Theatre and Los Angeles’ Greek Theatre.

Ozuna Becomes New Owner of Puerto Rican Basketball Team Los Osos de Manatí, Previously Known as Los Brujos de Guayama

Ozuna is getting in the game…

The 30-year-old Puerto Rican singer and rapper is officially the new owner of a basketball team in Puerto Rico, the Baloncesto Nacional Superior de Puerto Rico has announced.

Ozuna

The sports organization revealed that the chart-topping artist has acquired Los Brujos de Guayama. Due to the franchise’s transfer to the municipality of Manatí, the team has been renamed to Los Osos de Manatí (Manatí Bears). With Juan Aubín Cruz Coliseum as their home venue, Los Osos de Manatí become the first BSN team in that municipality since 2017.

Ricardo Dalmau, president of the BSN, added: “It is with great enthusiasm that we welcome Ozuna to the BSN family. The commitment shown throughout this entire process gives us confidence in what his management will be in charge of the new Osos de Manatí. I take this opportunity to thank Rafael Rodríguez for his commitment to the league and the Brujos de Guayama franchise, which he led for the last 10 years.”

Ozuna joins a growing number of Latin artists that have ventured into the sports world by purchasing basketball teams in Puerto Rico. The list includes moves from Bad Bunny, who became the co-owner of Los Cangrejeros de Santurce and Anuel AA, who purchased Capitanes de Arecibo along with his manager Frabian Eli, in 2021.

Instead of flocking to basketball like their fellow hitmakers, duo Wisin & Yandel is placing all bets on baseball as new co-owners of Criollos de Caguas, the latest champions of the Liga de Béisbol Profesional Roberto Clemente (LBPRC).