Amanda Serrano Signs with Jake Paul’s Most Valuable Promotions

It’s a Most Valuable moment for Amanda Serrano

The 32-year-old Puerto Rican professional boxer, mixed martial artist and professional wrestler has signed with Most Valuable Promotions, as Jake Paul expands his footprint in the boxing world by signing one of its top female fighters.

Amanda Serrano

Serrano, one of the best women’s fighters in the history of boxing, signed the promotional deal with Paul, the YouTube-star-turned-prizefighter, and his adviser, Nakisa Bidarian, who founded Most Valuable Promotions earlier this year.

Serrano is a seven-division boxing champion who has held nine titles from 115 pounds all the way up to 140 pounds. She holds the Guinness record for most boxing world championships held in different weight classes by a woman. ESPN has her ranked No. 3 among women boxers on its pound-for-pound list.

“They’re such a powerful team,” Serrano said. “I’ve seen what they’ve done in the last two years — what Jake has done, what Nakisa has done for Jake. I’m looking forward to what they can do for me.”

Amanda Serrano

Paul described Serrano as the “greatest Hispanic female athlete of all time” and said he believes she has a “massive, massive future.”

Amanda Serrano, left, became a seven-division world champion with a 2019 victory over Heather Hardy. AP Photo/Frank Franklin II

“Without really much help she’s gotten this far, with just her skills,” Paul said. “She hasn’t had someone with a big platform really put her on. She’s so marketable. And really the sky’s the limit, and that’s what we do at MVP. There’s a new era of boxing and there’s a new way about promoting these fights and there’s a new way to become a big fighter. So, she already has the skills, and now we’re going to add our secret sauce into the equation.”

One of the goals, they said, is to secure Serrano with a highly anticipated matchup with Katie Taylor, ESPN’s No. 1 pound-for-pound women’s boxer. It would be one of the biggest fights ever in women’s boxing.

Bidarian said talks are ongoing with Taylor’s promoter, Eddie Hearn, and they are targeting Taylor vs. Serrano for the second quarter of 2022 at New York’s Madison Square Garden. Serrano will likely fight next on Paul’s undercard, potentially before the end of the year, and then move on to the blockbuster bout with Taylor.

“The only reason it wouldn’t get done is if the right deal isn’t presented for Amanda, and that’s Jake and I’s job to make sure that’s not the case,” Bidarian said of the Taylor fight.

Bidarian is the former CFO of the UFC and has been instrumental in helping guide Paul from being a famous YouTuber to one of the most talked about fighters in combat sports.

“I think the other part of it that we’ll be able to help [Serrano] with is negotiating the right deals, getting her the right positions for someone of her stature — whether it’s in the ring, whether it’s outside the ring, whether it’s a brand partnership, consumer products,” Bidarian said. “She should be one of the highest-paid female athletes in the world. We’re going to make sure that’s the case.”

Serrano (41-1-1) beat Yamileth Mercado in the co-main event of the card Paul headlined against former UFC welterweight champion Tyron Woodley on August 29.

A Puerto Rico native who fights out of Brooklyn, she is the unified women’s featherweight champion, holding the WBC, WBO and IBO titles in that weight class.

Serrano has won 27 straight fights, a streak that dates back to 2012. She is also 2-0-1 in mixed martial arts.

“Even this last fight, I’ve gained so much followers, I’ve gained so much attention,” Serrano said. “A lot of people, they know who I am. A lot of people know me now because of Jake.”

Paul has more than 17 million followers on Instagram, and 40% of them are women. He said after his bout with Woodley that his female followers were buzzing the most about Serrano.

“Major priority of mine [is] to push for equality in all aspects of the sport,” Paul said. “I think she’s inspiring females and creating female boxing fans, which is awesome.”

When asked if he would be bringing more boxers in via Most Valuable Promotions, Paul said potentially, but they would have to be the right fit.

“For us, it’s quality over quantity,” Paul said. “We want our fighters to be the biggest. I think there will be more. We’re not in any rush. We want to take our time and our focus right now is just on Amanda.”

Anitta to Appear in the YouTube Originals Special “Dear Earth”

Anitta is celebrating the planet…

The 28-year-old Brazilian singer, songwriter, actress and dancer will be featured in an upcoming YouTube Originals special titled Dear Earth.

Anitta

Anitta will appear alongside BLACKPINKBillie EilishJaden Smith and more in the special premiering in October.

Dear Earth is part of YouTube Originals’ October sustainability-centered programming.

Former President Barack Obama, Pope Francis, Desmond Tutu and Google/Alphabet CEO Sundar Pichai are among the global leaders presenting during the multi-hour celebration of the planet.

It will follow a similar format to YouTube Originals’ Dear Class of 2020 all-star commencement special during the pandemic last year, with keynote addresses, musical performances, special appearances and comedic shorts.

Dear Earth will “inspire and motivate audiences to create a better, healthier, existence for the planet through contributions from a wide range of global leaders, creators, celebrities and musicians,” Susanne Daniels, YouTube’s global head of original content, told reporters during the Summer TCA press tour.

Lil Dicky and GaTa as well as Tinashe will also be featured, as well as Marsai Martin, The Muppets, SpongeBob SquarePants and YouTube creators AsapSCIENCEBrave WildernessBretman Rock, DreamJack HarriesTheOdd1sOutPhysicsGirl and ZHC.

Dear Earth will premiere on YouTube on October 23.

The special is produced by Done + Dusted, Strong Brew and Silverback Films.

Peacock Releases Trailer for Demi Lovato’s Docuseries “Unidentified With Demi Lovato”

Demi Lovato is on a mission to find extraterrestrial life…

Following the 29-year-old half-Mexican American singer, songwriter and actor’s surreal Joshua Tree trip when they saw something strange in the sky, Lovato is embarking on an extra-journey journey to find out more.

Demi Lovato

“I had this crazy experience that happened to me in Joshua Tree,” the singer recalls in the official trailer for their new Peacock series Unidentified With Demi Lovato, which was released on Thursday (September 9). “It was this bright light, kind of moved in, like, these weird ways that a plane wouldn’t move. My goal is to find out what really happened.”

The self-proclaimed “UFO experiencer” will be joined by their best friend Matthew Scott Montgomery and sister Dallas Lovato, both of whom appeared in the four-part YouTube Originals docuseries Demi Lovato: Dancing With the Devil, which opened SXSW this year, to “investigate the unexplained and the unidentified,” Lovato said in the video. The gasp-worthy, shocking trailer even features an unidentified voice saying “hello” to the singer when prompted by experts.

Lovato’s new four-part limited unscripted series will begin streaming on Peacock on September 30.

 

Unidentified With Demi Lovato is executive produced by Lovato, their manager Scooter Braun, Scott Manson, Allison Kaye, JD Roth, Adam Greener, Sara Hansemann and Andrew Nick.

Lovato’s most recent album, Dancing With the Devil… The Art of Starting Over, was released via Island Records. It peaked at No. 2 on the Billboard 200 and topped the Top Album Sales chart.

Ozuna Among the Los Angeles Performers for This Year’s Global Citizen Live Concert

Ozuna is preparing to go Global

Global Citizen Live has revealed the Los Angeles and London performer lineups, which includes the 29-year-old Puerto Rican singer, for its worldwide show on September 25.

Ozuna

Ozuna will play L.A.’s Greek Theatre as part of the multiple-network, 24-hour eventwhich will feature performances on six continents. His co-performers in the City of Angeles include Stevie WonderAdam Lambert, Chloe x HalleDemi Lovato, H.E.R., OneRepublic, The Lumineers and 5 Seconds of Summer. Wonder also played the 2017 Global Citizen Festival in New York’s Central Park.

Across the pond, Duran Duran will headline the London show at a to-be-determined location, with Kylie Minogue, Måneskin, Nile Rodgers and Chic and Rag’n’Bone Man also set. See the full lineups for the main concerts in New York City, Paris and Lagos, Nigeria, here.

Broadcast and streaming partners for Global Citizen Live include ABC, ABC News Live, BBC, FX, iHeartRadio, Hulu, YouTube, Time and Twitter.

Global Citizen, the international advocacy group behind the Vax Live concert in Los Angeles on May 8, said this month’s event is aimed at defeating poverty, COVID-19 and climate change.

Global Citizen’s stated goal for the event is call on world leaders, major corporations and foundations to donate at least 1 billion Covid-19 vaccine doses to those most in need by September, help the 41 million people on the brink of famine by contributing enough meals to feed everyone for the next year and combat climate change by developing science-based targets to reach net-zero emissions.

“What We Do In The Shadows” Star Harvey Guillén to Host “After the Shadows” Social Media Talk Show

There’s a little extra Shadows play in Harvey Guillén’s future…

The 31-year-old Mexican American actor and What We Do In The Shadows scene-stealer will host After The Shadows, a pre-taped, social media talk show kicking off at 11:00 pm PT immediately after the series’ season 3 premiere on September 2.

Harvey Guillen

The episodes will be available via TheShadowsFX on Twitter, Facebook, and Instagram, as well on FX’s official YouTube channel.

Guillén, who portrays Guillermo De La Cruz on the FX series, will chat with cast, crew, and celebrity fans to discuss their love of the show and to share insight into the making of season 3.

The initial guest list includes Shadows stars Kayvan Novak and Kristen Schaal, as well as Anthony Atamanuik, Marissa Jaret Winokur, and set decorator Shayne Fox, with more to be announced.

New episodes of After the Shadows will be available immediately after subsequent episodes of the show throughout the season.

The two-episode season 3 premiere begins at 10:00 pm ET/PT with “The Prisoner” and “The Cloak of Duplication.”

Fans will finally found out what happened after the events of the season 2 finale that saw Guillermo kick vampire butt to save his ungrateful roommates. Will he finally embrace his familial connection to Van Helsing or will he keep begging after Nandor to turn him?

Returning series stars include Novak, Matt Berry, Mark Proksch, and Natasia Demetriou.

Cardi B’s “Bodak Yellow” Music Video Joins Billion Views Club on YouTube

Cardi B is makin’ bodak moves…

The official music video for the 28-year-old half-Dominican American rap superstar’s breakthrough single “Bodak Yellow (Money Moves)” has surpassed the 1 billion views mark on YouTube.

Cardi B, ELLE, September Issue

It’s an impressive accomplishment for Cardi B given the video cost only $15,000 to produce, according to the Grammy-winning rapper.

“Bodak Yellow” is Cardi B’s third video to log at least a billion views on YouTube, if we’re including guest spots: She first achieved the feat as the featured artist on Maroon 5‘s “Girls Like You” video, and then again in 2019 when her Bad Bunny and J Balvin collaboration “I Like It” joined the 1 billion views club on YouTube. All three songs previously topped the Billboard Hot 100.

Most recently, Cardi B slid into the top 15 of the Hot 100 via her featured verse on Normani‘s “Wild Side.” Normani stole the show in the music video for Cardi B and Megan Thee Stallion‘s “WAP,” and Cardi returned the favor by hopping on Normani’s Aaliyah-tipping “Wild Side” and appearing in the video, which boasts chains and killer choreography.

Junior Mesa Named to YouTube Music’s Foundry 2021 Independent Artists Class

Junior Mesa has found(ry-ed) his place on YouTube…

YouTube Music has revealed its Foundry New Class of 2021, with 27 independent artists representing 14 countries across a variety of genres, including the Latino American singer.

Junior Mesa

This is YouTube’s largest class to date since the program’s inception in 2015.

The global artist development program, which “helps independent artists use music and storytelling to engage fans across borders,” per a press release, provides artists with marketing, promotion, and development support, and tools to help set them up for long-term success.

In addition to Junior Mesa, seven Latin artists have been included on the list this year — including three who were recently featured on Billboard’s Emerging Latin Artists to Discover in 2021 list. They join other Latinx Foundry alumni like Natanael CanoEladio Carrion, Cuco and Omar Apollo.

Here’s a look at this year’s highlighted Latin acts, with quotes and more info from YouTube here:

Ambar Lucid
Country: U.S.A.
Genre: Alternative/Indie
Ambar Lucid is a New Jersey-born singer-songwriter of Dominican and Mexican descent. She began to pen her own songs in her mid-teens, and ultimately put her hazy, bilingual indie-pop tracks onto SoundCloud.

“To me, being independent means having creative control and power over myself and my art,” she says to YouTube. “Success means being able to do things my way while having a loyal group of supporters with me throughout my journey.” Earlier this year, Lucid signed with independent label 300 Entertainment.

Bad Milk
Country: Colombia
Genre: Urban/Pop
Bad Milk (born Manuelita Garcia) has developed a following with her soulful vocals and urban-infused pop tracks. Her first single of 2021, “Ego,” was helmed by Latin hitmaker Ovy on the Drums, who also gave her his stamp of approval on his track “Angelito,” featuring Bad Milk and fellow Colombian newcomer Beéle.

“I love to experiment with different sounds and portray different emotions. I don’t enjoy putting my creativity in a box,” she says. “I see music as a mission. It’s definitely what I came here to do.”

Blessd
Country: Colombia
Genre: Urban/Hip-Hop
Also hailing from Colombia is Blessd (real name: Stiven Mesa Londoño), whose witty freestyle and sweet, crisp vocals are landing him major collaborations. The 21-year-old rapper, who kicked off his career in 2019, has already dropped tracks alongside Maluma, The Black Eyed Peas, Ovy on the Drums, The Rude Boyz and Piso 21.

Forming part of YouTube’s Foundry class is a great opportunity for Blessd, who mentioned that “being an artist is a dream I always had and also something I needed to do for my family. As an independent artist, I feel free.”

Junior Mesa
Country: U.S.A.
Genre: Alternative/Indie
California-based newcomer Junior Mesa is bringing a fresh sound to indie music while staying inspired by the greats. With songs such as “Far Out,” “Losing my Grip” and “Pushing Away,” the singer-songwriter and multi-instrumentalist is immersed in a trippy psych-pop sound that’s influenced by artists such as Ella Fitzgerald, Jimi Hendrix and Sly & The Family Stone.

“Being independent is a mentality,” he assures. “Claiming independence is saying: We are not the same! I will not conform to your standards. I will express myself in a way that satisfies my will, not yours!”

Marina Sena
Country: Brazil
Genre: Pop
What Brazilian newcomer Marina Sena loves about being an independent artist is creating a sound that incorporates traditional genres such as Bossanova and funk with a soulful, seductive twist. “To be an independent artist is to have determination, free will, freedom,” she notes. “After starting my solo career on the right foot and being about to release my first full album, there’s nothing better than support to bet on my sound and make it reach people all over the world.”

Tokischa
Country: 
Dominican Republic
Genre: Urban
With her bold attitude and unapologetic lyrics, Tokischa is changing the Tokischa dembow game one single (and collaboration) at a time. With songs such as “Tukuntazo,” “El Rey de la Popola” and “No Me Importa” making the rounds, the Dominican trapera has already garnered the attention of artists such as J Balvin, Anuel and Karol G. “My music has no labels,” she says. “It’s a free, new wave. I’m excited to stand out in countries that are far from my culture.”

Tuyo
Country: Brazil
Genre: Alternative/Indie
Brazilian trio Tuyo — made up of Machado, Lio and Lay Soares — is making waves with an organic sound that experiments with folk music, lo-fi hip-hop and synth-pop. The São Paulo-based act says that their music is “more about a feeling” than a genre. “We mix very delicate vocals with strong rhythms. It’s music for floating, for flying. We are whole, happy, and successful when we can communicate with people through music.”

Anderson Silva In Talks to Box Logan Paul

He’s not a boxer by trade, but Anderson Silva isn’t let him stop him from hitting the ring…

The 46-year-old Brazilain mixed martial artist, a former UFC Middleweight Champion who holds the record for the longest title reign in UFC history at 2,457 days, could next fight Logan Paul.

Anderson Silva

The UFC legend and the YouTube star are discussing a boxing match that would take place later this year, Paul’s manager, Jeff Levin, tells ESPN.

Paul, 26, competed in an exhibition boxing event with Hall of Fame fighter Floyd Mayweather in June, a Showtime pay-per-view special that was a tremendous commercial success.

The bout, which was an unsanctioned fight with no official winner, lasted the scheduled eight rounds.

“I’ll be putting on prizefights,” Paul said following the event when asked what was next. “I’m sure there’s a list of opponents on Twitter, people chirping, saying this, saying that. I’ll pick one, make ’em get f—in’ embarrassed.”

Paul’s weight limit for that meeting was 190 pounds; Mayweather’s was 160.

There’s no determination if a bout with Silva — assuming a deal is completed — would be a sanctioned boxing match or a novelty exhibition.

“We just haven’t got there yet,” Levin said.

Paul is 0-1 as a pro fighter, his loss coming via decision against fellow social media personality KSI in November 2019. Since then, Paul has pushed beyond the social media sphere with an appearance at WrestleMania 37 in April, followed by the exhibition with Mayweather.

His younger brother, Jake, is 3-0 as a professional fighter and is starting to gain some traction in the boxing world. The 24-year-old scored a first-round knockout of former UFC fighter Ben Askren in April. He’s set to face former UFC champion Tyron Woodley on August 29 in Cleveland, a hometown fight for Paul on Showtime PPV.

Silva scored an upset of Julio Cesar Chavez Jr. last month in Guadalajara, Mexico. Chavez, a former middleweight boxing titleholder, is well past his best days, but considering Silva’s age and limited boxing experience (third pro fight), it was an impressive achievement.

“I love fighting and boxing is my dream for many, many years,” Silva said after the eight-round split-decision victory, a bout contested at 182 pounds. “I need to prove my respect for boxing.”

The Spider” made his pro boxing debut in 1998. More than seven years later, he competed in the boxing ring again, this time scoring a second-round KO in 2005. The Brazilian made his UFC debut the following year.

Carmelo Anthony Launching “What’s In Your Glass?” Podcast

Carmelo Anthony is expanding his creative empire…

The 37-year-old Puerto Rican professional basketball player and NBA All-Star is moving into the world of podcasting.

Carmelo Anthony

The former New York Knicks star and his content company Creative 7 have teamed up with Audacy-owned Cadence13 to launch the What’s In Your Glass? podcast.

Anthony, who is in the top ten of all time scorers in the league, is adapting the wine-focused YouTube series into audio form.

On the series, which will launch on July 22 and be available across podcast platforms and on YouTube, he’ll talk wine with the likes of Mark Cuban, Andra Day, Shaka King, T-Pain, and JJ Redick.

He’ll talk to guests from the worlds of sports, wine, business, entertainment, music, politics, and more over a glass or two as well as spearhead in-depth conversations about the timely issues facing our society including social justice.

Anthony is at the forefront of a growing wine movement in the NBA, widely considered the unofficial wine ambassador to the league and responsible for increasing the interest of the likes of Dwyane Wade, LeBron James and Chris Paul during a 2015 boat trip.

“I’m excited to be working with Cadence13 to bring back What’s In Your Glass? in a brand new format and introduce it to the world of audio,” said Anthony. “We have some incredible conversations lined up, so I can’t wait for listeners to pour a glass and join us each week as we talk about life, current events, and of course, all-things wine.”

“We’re thrilled to partner with world-class athlete, and a leading voice for social justice, Carmelo Anthony as he continues to achieve greatness on and off the court,” added Chris Corcoran, Chief Content Officer. “As he explores his passion for wine and more, we couldn’t be more excited to welcome Carmelo to the Cadence13 family and listen to these conversations.”

https://podcasts.apple.com/us/podcast/whats-in-your-glass/id1576873726

Carlos Pena Jr. & His Big Time Rush Group Mates Reuniting for Two Shows

Carlos Pena Jr. is feelin’ the rush

The 31-year-old Spanish, Venezuelan and Dominican American singer/actor, who goes by Carlos PenaVega, and his Big Time Rush group mates are making a comeback.

Big Time Rush

After an eight-year hiatus, the boy band is returning for two performances in 2021.

The L.A.-based group will perform at Chicago Theater in Illinois on December 15, followed by a December 18 show at Hammerstein Ballroom in New York.

“WE ARE BACK! It’s been a minute, but we couldn’t be more excited to see you! Lets make up for lost time,” the group said in a post announcing their return.

Big Time Rush originated from the Nickelodeon series Big Time Rush in 2009 and released three studio albums between 2010 and 2013. The group set off on five tours from 2011 to 2014, when they ceased touring. The series concluded in the summer of 2013.

The Big Time Rush Live dates will consist of all four original members Kendall Schmidt, James Maslow, Pena Jr. and Logan Henderson.

The members conducted a virtual reunion in June 2020 for fans to celebrate the 10-year anniversary of their song “Worldwide.” The acoustic version of the track was uploaded to PenaVega’s YouTube channel.

The show announcements were accompanied by a short promo video featuring the members being called back to return to their gigs.

Tickets go on sale Friday through Ticketmaster. Fans can sign up for presale access here.