Grupo Firme Performs at Halftime During the NFL’s Monday Night Football Game

Grupo Firme is celebrating a career touchdown

The Regional Mexican band headlined the halftime show at Estadio Azteca in Mexico City during the Monday Night Football game in which the San Francisco 49ers defeated the Arizona Cardinals 38-10.

Grupo FirmeThe return of the NFL to Mexico featured a week-long celebration of pride that transcends borders, as well as the nexus between Mexican culture and American football with activities focused on art, fashion, music, and youth football.

As part of the League’s “Por la Cultura” campaign, music has been a focal point of the NFL’s marketing strategy, kicking off the season with a J Balvin concert and releasing a Por La Cultura mixtape featuring Yandel, El Alfa, and Snow Tha Product among others. Latino football fans are the fastest-growing demographic for the NFL and an important audience the league is hoping to grow in the coming years.

Grupo Firme, formed in the northern Mexican city of Tijuana, arrived at the so-called “Coloso de Santa Úrsula,” as the Estadio Azteca is also known, after a massively successful touring year, including their concert at the Zócalo of Mexico City last September that garnered an audience of 280,000, a series of presentations at Foro Sol, a major arena also located in the Mexican capital, and their main stage set at Coachella.

“This is an achievement in our career, we are going ‘at a steady pace’ as we say it. The truth is that we were not thinking to be part of an event as important as this beautiful night,” singer Eduin Caz told Billboard Español. “It will be something historic, a different audience will know us. They will listen to us and we will give our best.”

The Latin Grammy and Latin Billboard Music Awards winners performed their hits “Ya supérame”, “El amor no fue para mi” and “Gracias,” for the 78,000 NFL fans in attendance.

This was the first Monday Night Football game played in Mexico City since 2019, after a forced two-year break because of the COVID-19 pandemic. For the musicians, the presence of the NFL in Mexico is a good opportunity for two communities to honor sports and music without language barriers.

“Something that we have realized and that we are very grateful for is that the public and the people who listen to Grupo Firme are increasingly bicultural. We have already seen people who do not speak Spanish singing at our concerts. It is a blessing for us that this is growing and that opens the door to be at events like this”, said singer Jhonny Caz.

Mexican singer Sofía Reyes was chosen this year to perform the national anthem of Mexico. She electrified the stadium as soon as she started singing the first verse.

“For me it is an honor to sing the Mexican national anthem and above all to sing it here in my country at an event like this. It’s crazy! I am happy and very grateful,” Reyes told Billboard Español prior to the game.

 

On the American side, the Mexican-American singer Marisol HernándezLa Marisoul”, from the musical group La Santa Cecilia, performed The Star-Spangled Banner, the United States National Anthem.

“This is my first time at the Estadio Azteca, singing the national anthem of the United States. I feel that my two worlds, my two countries, come together in a beautiful way and I can’t hide my feelings from this experience. For years at La Santa Cecilia we have tried to build musical bridges and I feel that tonight is a great example of this,” said Hernández.

The match in Mexico was the fifth and final of the 2022 International Series, which included three games in London and, for the first time, a game in Munich, Germany. Musical performances from the game at Estadio Azteca on November 21st can be viewed on Mundo NFL’s YouTube channel.

Jessi Uribe Earns First No. 1 on Billboard’s Regional Mexican Airplay Chart with Luis R Conriquez-Collab “Si Ya Hiciste El Mal”

It’s a special first for Jessi Uribe

The 35-year-old Colombian singer has secured his first No. 1 on Billboard’Regional Mexican Airplay chart dated November 19 as “Si Ya Hiciste El Mal,” his first collaborative effort with Luis R Conriquez, rises 2-1.

Jessi UribeUribe is one of the forerunners of Colombian ranchero, a branch of regional Colombian music that borrows from Mexican mariachi, ranchera and corrido formats.

He becomes the second Colombian singer-songwriter to score a No. 1 on Regional Mexican Airplay in 2022: As “Si Ya Hiciste el Mal” hits No. 1, it sends Camilo, a core Latin pop Colombian artist, to No. 2 as “Alaska,” with Grupo Firme dips after its one-week command (chart dated November 12).

“Honestly, I’m extremely happy and grateful,” Uribe tells Billboard. “It’s a dream fulfilled. I have been a regional Mexican music lover since childhood, I am singer of regional Colombian music and to be the first one to achieve this, is an honor. Thanks to Luis, my team, and the listeners who have given us so much love.”

“Si Ya Hiciste el Mal” climbs from the runner-up spot after a 3% increase in audience impressions, to 7.1 million, earned in the U.S. in the week ending November 13, according to Luminate.

The song gives Uribe his first leader on an airplay chart. He previously scored a No. 6 best with “El Alumno,” with Joss Favela, in May. Meanwhile, Conriquez clocks his second ruler: “JGL,” with La Adictiva, topped Regional Mexican Airplay for one week (September 10).

“Working with Jessie was a beautiful experience,” Conriquez tells Billboard. “We traveled to Colombia to record the song and our bonding was beyond great.”

Further, thanks to its radio reception, “Si Ya Hiciste el Mal” debuts at No. 50 on the multimetric Hot Latin Songs chart. It earns Uribe his first chart appearance. Conriquez claims his ninth entry.

The track also makes progress on the all-genre Latin Airplay chart jumping 10-8, the closest Conriquez has been to the top after another No. 8 high (“JGL” in the Sept. 10-dated ranking).

Camilo Earns First No. 1 on Billboard’s Regional Mexican Airplay Chart with Grupo Firme Collab “Alaska”

It’s another first for Camilo

The 28-year-old Colombian Latin Grammy-winning singer has landed his first No. 1 on Billboard’s Regional Mexican Airplay chart as “Alaska,” his single with Grupo Firme, rises from the No. 4 slot to rule the November 12-dated list.

Camilo“Alaska” received its official release through Hecho A Mano/Sony Music Latin on August 18. It’s the sixth single from Camilo’s third studio album, De Adentro Pa’ Fuera, which reached a No. 6 high on Latin Pop Albums (September 24).

“Alaska” reaches the No. 1 slot, after a second week in the top 10 (No. 4 high, November 5-dated ranking) and in its eighth week on the chart boosted by a 25% increase in audience impressions, to 7.1 million, earned in the U.S. in the week ending Nov. 6, according to Luminate.

The regional Mexican tune, which was co-written and co-produced by Camilo alongside Edgar Barrera, dispatches Duelo’s “24 Siete” after it’s one-week command.

With seven No. 1s on its career history, Grupo Firme ties with Christian Nodal and Banda MS for the third-most champs this decade, trailing Calibre 50’s eight leaders. Since the chart launched in 1994, Calibre 50 continues at the helm with 22 No. 1’s.

“Alaska” becomes the first team-up by a regional Mexican group with a core Latin pop act to lead Regional Mexican Airplay since Natalia Lafourcade ruled for three weeks through her featured role in Los Angeles Azules’ “Nunca Es Suficiente” in 2019.

Meanwhile, “Alaska” earns Grupo Firme its fourth No. 1 in 2022, including “Cada Quien,” with Maluma, which topped the chart for two weeks in February

“Alaska” advances 11-7 on the overall Latin Airplay ranking, earning Camilo his 11th top 10 while Grupo Firme adds a sixth top 10 to its scoreboard.

Luis Mexia Earns First No. 1 on Billboard Chart with Grupo Firme-Collaboration “Calidad”

Luis Mexia is celebrating a career first…

The Mexican singer-songwriter has earned his first No. 1 on a Billboard chart.

Luis Mexia,Mexia leads the Regional Mexican Airplay chart dated October 22 with his first collaboration with Grupo Firme: “Calidad” rises to No. 1 after two weeks in the runner-up slot.

“Calidad,” released via Music VIP on July 12, reigns in its ninth week on the ranking after it added 14% more in audience impressions, to 7 million, earned in the U.S. in the week ending Oct. 16, according to Luminate.

It just took a bold move from Mexia to achieve the feat: a fan of Grupo Firme, Mexia used social media to announce his interest in recording a duet with the group’s lead singer Eduin Caz. He also plotted with his followers to support the idea. After the Tijuana-based group’s social media was bombarded with requests, Caz agreed, and a music video of the song followed.

The new champ earns Grupo Firme its sixth leader. The group has achieved a steady run of chart-toppers since its first No. 1 in June 2020 (through its featured role on Lenin Ramirez’s “Yo Ya No Vuelvo Contigo”).

Mexia, meanwhile, scores his first champ on any Billboard chart. Notably, only one other entry precedes “Calidad” in his chart career: “El De Los 20 ‘El Cachorra’,” with Enigma Norteño, which reached No. 33 on Regional Mexican Airplay in December 2021.

Beyond its Regional Mexican Airplay coronation, “Calidad” climbs 11-6 for a new peak on the all-genre Latin Airplay chart. It’s a fifth top 10 for Grupo Firme, while Mexia secures his first in his first try.

Grupo Frontera Appears on Billboard Hot 100 for First Time with Cover of Morat’s “No Se Va”

Grupo Frontera has joined an elite club…

Five weeks ago, the Latino group appeared on a Billboard chart for the first time, Now the act is officially a Billboard Hot 100 hitmaker with its cover of Morat’s “No Se Va.”

Grupo FronteraThe song, which the group released independently, debuts at No. 99 with 4.8 million U.S. streams (up 43%) and 1,000 downloads sold (up 278%) in the September 23-29 tracking week, according to Luminate.

It concurrently jumps 28-15 on Hot Latin Songs and 18-3 on Latin Digital Song Sales and debuts at No. 15 on Latin Streaming Songs.

Helping the song’s surge in popularity, a snippet of it has been used in more than 130,000 clips on TikTok.

Colombian folk-pop group Morat released its initial recording of the song in 2019, although the track has not appeared on any Billboard charts. The group has earned one Hot Latin Songs hit: “Sé Que Te Duele,” with Alejandro Fernandez (No. 49 peak, 2017).

“No Se Va” became Grupo Frontera’s first Billboard chart entry when it debuted at No. 12 on the Regional Mexican Digital Song Sales survey dated September 3; the song spends a second week at No. 1 on the latest list.

The song also helps the group rise 49-24 on the Emerging Artists chart.

Notably, “No Se Va” is just the fifth Regional Mexican song to reach the Hot 100 in the chart’s 64-year history, a distinction that began with Christian Nodal and Gera MX’s “Botella Tras Botella” in May 2021 (peaking at No. 60). Ivan Cornejo’s “Está Dañada” became the second regional Mexican song to reach the Hot 100 last October (No. 61), followed by Grupo Firme’s “Ya Superame (En Vivo Desde Culiacan, Sinaloa)” in November (No. 91) and Yahritza y Su Esencia’s “Soy El Unico” this April (No. 20).

 

Grupo Frontera comprises six members: Beto, Juan Javier Cantu, Carlos Frontera, Payo, Julian Pena Jr. and Carlos Zamora.

Bad Bunny Wins Big at the 2022 Billboard Latin Music Awards

Bad Bunny is a Billboard darling…

With nine wins — including artist of the year, tour of the year and songwriter of the year — the 28-year-old Puerto Rican superstar was the big winner at the 2022 Billboard Latin Music Awards.

Bad BunnyBad Bunny, who has been breaking attendance and chart records, also took home top Latin album of the year and top Latin rhythm album of the year for Un Verano Sin Ti, the longest-running album at No. 1 on the Billboard 200 so far this year, as well as Hot Latin Songs and Top Latin Albums artist of the year, male and tropical song of the year for “Volví.”

Following Bad Bunny in sheer number of wins was Farruko with his juggernaut hit “Pepas,” which won the coveted Hot Latin Song of the Year award, as well as sales, streaming and Latin rhythm song of the year.

Karol G was the top female artist of the awards, winning Hot Latin Songs and Top Latin Albums artist of the year, female, while “Mamiii,” her collaboration with Becky G, won Hot Latin Song of the year, vocal event.

Rauw Alejandro and regional Mexican stars Grupo Firme and Eslabón Armado all took home two awards each, as did 18-year-old Mexican newcomer Iván Cornejo, who won the very important new artist of the year award.

The producer of the year award once again went to Tainy.

While Bad Bunny may have dominated the charts, the list of winners represented a vast array of Latin genres and artists ranging from icons to newcomers, including Rosalía, Wisin y Yandel, Romeo Santos and Christian Nodal.

Finalists and winners were celebrated live at the Billboard Latin Music Awards, which aired on the Telemundo network from the Watsco Center in Miami.

Billboard Latin Music Awards is the only awards show to honor the most popular albums, songs and performers in Latin music as determined by Billboard‘s renowned weekly charts.

Finalists, and eventual winners, reflect performance of new recordings on Billboard‘s albums and songs charts during a one-year period, from the rankings dated August 14, 2021, through the August 6, 2022, charts. Determinations are based on key fan interactions with music, including album and digital song sales, streaming, radio airplay and touring, tracked by Billboard and its data partner, Luminate.

Here’s the full list of winners:

ARTIST CATEGORIES

Artist of the Year: Bad Bunny
Artist of the Year, New: Ivan Cornejo
Tour of the Year: Bad Bunny
Crossover Artist of the Year: Skrillex

SONG CATEGORIES

Hot Latin Song of the Year: Farruko, “Pepas”
Hot Latin Song of the Year, Vocal Event: Becky G & Karol G, “Mamiii”

Hot Latin Songs Artist of the Year, Male: Bad Bunny
Hot Latin Songs Artist of the Year, Female: Karol G
Hot Latin Songs Artist of the Year, Duo or Group: Grupo Firme
Hot Latin Songs Label of the Year: Rimas
Hot Latin Songs Imprint of the Year: Rimas
Latin Airplay Song of the Year: Rauw Alejandro, “Todo de Ti”
Latín Airplay Label of the Year: Sony Music Latin
Latin Airplay Imprint of the Year: Sony Music Latin
Sales Song of the Year: Farruko, “Pepas”
Streaming Song of the Year: Farruko, “Pepas”

ALBUM CATEGORIES

Top Latin Album of the Year: Bad Bunny, Un Verano Sin Ti
Top Latin Albums Artist of the Year, Male: Bad Bunny
Top Latin Albums Artist of the Year, Female: Karol G
Top Latin Albums Artist of the Year, Duo or Group: Eslabon Armado
Top Latin Albums Label of the Year: Rimas

LATIN POP CATEGORIES

Latin Pop Artist of the Year, Solo: Enrique Iglesias
Latin Pop Artist of the Year, Duo or Group: Maná
Latin Pop Song of the Year: Rauw Alejandro, “Todo De Ti”
Latin Pop Airplay Label of the Year: Sony Music Latin
Latin Pop Airplay Imprint of the Year: Sony Music Latin
Latin Pop Album of the Year: Rosalía, Motomami
Latin Pop Albums Label of the Year: Universal Music Latin Entertainment
Latin Pop Albums Imprint of the Year: Universal Music Latino

TROPICAL CATEGORIES

Tropical Artist of the Year, Solo: Romeo Santos
Tropical Artist of the Year, Duo or Group: Aventura
Tropical Song of the Year: Aventura & Bad Bunny, “Volví”
Tropical Airplay Label of the Year: Sony Music Latin
Tropical Airplay Imprint of the Year: Sony Music Latin
Tropical Albums of the Year: Marc Anthony, Pa’lla Voy
Tropical Albums Label of the Year: Sony Music Latin
Tropical Albums Imprint of the Year: Sony Music Latin

REGIONAL MEXICAN CATEGORIES

Regional Mexican Artist of the Year, Solo: Christian Nodal
Regional Mexican Artist of the Year, Duo or Group: Eslabon Armado
Regional Mexican Song of the Year: Grupo Firme, “Ya Supérame (En Vivo Desde Culiacán, Sinaloa)”
Regional Mexican Airplay Label of the Year: Universal Music Latin Entertainment
Regional Mexican Airplay Label of the Year:  Fonovisa
Regional Mexican Albums of the Year: Ivan Cornejo, Alma Vacía
Regional Mexican Albums Label of the Year: Universal Music Latin Entertainment
Regional Mexican Albums Imprint of the Year: Del

LATIN RHYTHM CATEGORIES

Latin Rhythm Artist of the Year, Solo: Bad Bunny
Latin Rhythm Artist of the Year, Duo or Group: Wisin & Yandel
Latin Rhythm Song of the Year: Farruko, “Pepas”
Latin Rhythm Airplay Label of the Year: Sony Music Latin
Latin Rhythm Airplay Imprint of the Year: Universal Music Latino
Latin Rhythm Album of the Year: Bad Bunny, Un Verano Sin Ti
Latin Rhythm Albums Label of the Year: Rimas
Latin Rhythm Albums Imprint of the Year: Rimas

WRITERS/PRODUCERS/PUBLISHERS CATEGORIES

Songwriter of the Year: Bad Bunny
Publisher of the Year: RSM Publishing, ASCAP
Publishing Corporation of the Year: Sony Music Publishing
Producer of the Year: Tainy

SPECIAL AWARDS

Billboard Icon Award: Chayanne
Billboard Spirit of Hope Award: Christina Aguilera
Billboard Legend Award: José Feliciano
Billboard Hall of Fame Award: Nicky Jam
Billboard Lifetime Achievement Award: Raphael

Ángela Aguilar to Perform at This Year’s Billboard Latin Music Awards

Ángela Aguilar is preparing for her Billboard moment…

The 18-year-old Mexican-American singer-songwriter will perform at the 2022 Billboard Latin Music Awards, set to take place on Thursday, September 29.

Ángela AguilarAguilar is part of a roster of recently added performers that includes Alejandra Guzmán, Calibre 50Elvis CrespoFarrukoLos Ángeles AzulesOzuna and Piso 21.

Billboard and Telemundo announced on Tuesday (Sept. 6) the second round of performers who will take the stage at Miami’s Watsco Center.

The new list of acts join an already star-studded lineup that includes Camilo, Carlos Vives, Chayanne, CNCO, Eslabon Armado, Grupo Firme, Maluma, Pablo López, Pepe Aguilar, Raphael and Tini.

Bad Bunny leads the list of finalists for the 2022 Billboard Latin Music Awards, with 23 nods across 13 categories. He is up for artist of the year, tour of the year, Hot Latin Songs artist of the year, male, and top Latin album of the year for his album Un Verano Sin Ti, which has logged nine nonconsecutive weeks at No. 1 on the Billboard 200 and was nominated for album of the year at the recent MTV Video Music Awards. Bad Bunny won artist of the year — the first time a Latin artist has been in a marquee category at that show.

Following Bad Bunny is Colombian star Karol G with 15 entries in 11 categories — a record number of nods for a female artist. Karol’s categories include artist of the year and Hot Latin Songs artist of the year, female, as well as Hot Latin Song of the year, vocal event, for her Becky G collab “MAMIII.”

The 2022 Billboard Latin Music Awards, the longest-running awards show in Latin music, will begin at 8:00 p.m. ET on September 29, preceded by a one-hour red carpet special.

The awards will broadcast simultaneously on Spanish entertainment cable network Universo, throughout Latin America and the Caribbean on Telemundo Internacional, the Telemundo App and on Peacock.

Banda El Recodo de Cruz Lizárraga Earns 18th No. 1 on Billboard’s Regional Mexican Airplay Chart

Make that four chart-toppers in a row for Banda El Recodo de Cruz Lizárraga.

The Mexican banda’s first collaboration with Grupo Firme, “El Reemplazo,” has reached No. 1 on Billboard’s Regional Mexican Airplay tally dated September 3.

Banda el RecodoThe original version of “El Reemplazo” finds its home on Grupo Firme’s 2020 LP Nos Divertimos Logrando Lo Imposible.

The new version, alongside Banda El Recodo de Cruz Lizárraga, was released May 31 via LGA/Music VIP. It takes over atop Regional Mexican Airplay (rising 4-1) as the Greatest Gainer of the week, thanks to a 28% gain in audience impressions, to 5.7 million, earned in the U.S. in the week ending August 28, according to Luminate.

“El Reemplazo” trades places with La Fiera de Ojinaga’s “Luna de Miel” with a 4-1 dip after its one-week reign.

For Banda El Recodo, “El Reemplazo” is its fourth consecutive win among a collection of 18 champs. The 18th No. 1 moves the group into a tie for the second-most No. 1s since the chart launched in 1994. They tie Banda MS’ 18 rulers, while Calibre 50 remains ahead with 22 leaders.

Notably, Banda El Recodo is just the third band, alongside Intocable and Los Tigres del Norte, to score No. 1 titles in four decades.

Here’s a recap of his No. 1s in the 1990s, 2000s, ‘10s and now ’20s:

Peak, Title, Artist
Feb. 20, 1999, “Adorable Mentirosa,” Juan Gabriel Con Banda El Recodo
Dec. 4, 1999, “Te Ofrezco Un Corazón,” Banda El Recodo De Cruz Lizárraga
May 20, 2000, “Yo Se Que Te Acordarás,” Banda El Recodo De Cruz Lizárraga
March 31, 2001, “Y Llegaste Tú,” Banda El Recodo De Cruz Lizárraga
Aug. 24, 2002, “No Me Se Rajar,” Banda El Recodo De Cruz Lizárraga
April 19, 2008, “Tómame O Déjame,” Banda El Recodo De Cruz Lizárraga
Feb. 14, 2009, “Te Presumo,” Banda El Recodo De Cruz Lizárraga
Dec. 5, 2009, “Me Gusta Todo De Ti,” Banda El Recodo De Cruz Lizárraga
June 19, 2010, “Dime Que Me Quieres,” Banda El Recodo De Cruz Lizárraga
Dec. 10, 2011, “Te Quiero A Morir,” Banda El Recodo De Cruz Lizárraga
Aug. 11, 2012, “Sin Respiración,” Banda El Recodo De Cruz Lizárraga
April 6, 2013, “La Mejor De Todas,” Banda El Recodo De Cruz Lizárraga
Nov. 23, 2013, “Vas A Llorar Por Mí,” Banda El Recodo De Cruz Lizárraga
July 25, 2015, “Mi Vicio Mas Grande,” Banda El Recodo De Cruz Lizárraga
Oct. 9, 2021, “Qué Tienen Tus Palabras?,” Banda El Recodo De Cruz Lizárraga
Feb. 19, 2022, “Esta Vida Es Muy Bonita,” Banda El Recodo De Cruz Lizárraga
June 11, 2022, “Brindo,” Mario Bautista & Banda El Recodo De Cruz Lizárraga
Sept. 3, 2022, “El Reemplazo,” Grupo Firme & Banda El Recodo De Cruz Lizárraga

The new win gifts Grupo Firme its fifth No. 1.

In October of 2021, Grupo Firme marked a career milestone as the third act to score an entry on the all-genre Billboard Hot 100 with a regional Mexican song — when “Supérame (En Vivo Desde Culiacán, Sinaloa)” (one of their five Regional Mexican No. 1s) entered the Hot 100.

Beyond its Regional Mexican Airplay coronation, “El Reemplazo” concurrently makes progress on the all-genre Latin Airplay chart with an 18-12 trek.

Christina Aguilera to Host Intimate ‘Premiere Party’ at Billboard Latin Music Week

Christina Aguilera is throwing a premiere party

The 41-year-old half-Ecuadorian American singer will take part in this year’s Billboard Latin Music Week, taking place September 26-October 1 at the Faena Forum in Miami.

Christina AguileraDuring the conference, Xtina will be hosting the “Premiere Party with Christina Aguilera,” where she’ll be debut never-before-heard music and answer fan questions in an intimate setting.

But Aguilera isn’t the only new addition to the lineup…

Justin Quiles will take part in an engaging panel about connecting people with music through technology, while Wisin y Yandel will join Nicky Jam for a compelling conversation during The Nicky Jam Rockstar Show Live from Billboard Latin Music Week.

The artists join a star-studded lineup that already includes: Bizarrap, Blessd, Camilo, Chayanne, Cris Chil, Dannylux, Dimelo Flow, Eladio Carrion, Elena Rose, Foreign Teck, Grupo Firme, The Children of Jenni Rivera, Kuinvi, Kunno, Lili Zetina, Luis R Conriquez, Eslabón Armado, Ivy Queen, Maluma, Mariah Angeliq, Ovy On The Drums, Subelo Neo, Tini, Tokischa, Ugly Primo and The King of Bachata Romeo Santos.

More participants will be announced in the weeks leading up to the 2022 Latin Music Week.

Registration is now open here.

Camilo Teams Up with Grupo Firme for Banda Heartbreak Song “Alaska”

Camilo is banda-ing with Grupo Firme

The Colombian singer, musician and songwriter has joined voices with Grupo Firme to release the new banda anthem “Alaska.”

CamiloPowered by traditional banda instruments like the tuba and accordion, the heartbreak song is Camilo and the Mexican group’s first joint effort.

The track — which really thrives on a play on words à la Camilo — arrived alongside a music video directed by singer-songwriter Evaluna (also Camilo’s wife).

In it, Evaluna becomes the designated driver to Camilo and the Firme crew as they sing their sorrows away while taking more than a few tequila shots.

Ahead of the track’s release, Camilo expressed gratitude and admiration for the chart-topping band.

“We met in a hotel hallway and, since then, told each other we wanted to make music together,” Camilo shared in an Instagram post. “I love beautiful and transparent people like them.” Firme’s frontman Eduin Caz commented, “This song will be a smash hit because it was totally organic and real. We love you and your family.”

“Alaska” — produced and penned by Camilo and Edgar Barrera — marks the sixth single off his highly anticipated third album, De Adentro Pa Afuera, slated for release in September.

This is not the first time Camilo has dabbled with regional Mexican music.

In 2021, he teamed up with norteño duo Los Dos Carnales for “Tuyo Y Mío,” which is part of his Latin Grammy-winning album Mis Manos.

About his love for the genre, Camilo told Billboard at the time, “Regional Mexican music is also very ours as Colombians. I remember my parents would have family gatherings and they’d drink aguardiente with green mango while listening to corridos, rancheras and boleros. So, that sonority has been with me since I was little — it’s not foreign, and it’s a part of my sound.”

Both Camilo and Grupo Firme are confirmed for Billboard’s 2022 Latin Music Week, set to take place September 26-30 in Miami at the Faena Forum.