Myke Towers Earns 11th No. 1 on Billboard’s Latin Airplay Chart with “La Falda”

Myke Towers has skirted his way to the top of the charts…

The 30-year-old Puerto Rican rapper, singer and songwriter has pounced to No. 1 on Billboard’s Latin Airplay chart as “La Falda” rises from No. 5 to lead the list dated February 24.

Myke TowersThe song, announced on Towers’ X account in November, is the focus track from his 23-song album LVEU: Vive La Tuya… No La Mía, which debuted and peaked at No. 9 on Top Latin Albums on the December 9-dated list.

With the new leader, Towers collects his 11th Latin Airplay No. 1 and second in 2024, after the Yandel collab, “Borracho y Loco” (February 17 chart).

“La Falda” likewise ascends to No. 1 on Latin Rhythm Airplay, securing Towers an 11th champ there as well.

For the tracking week February 9-15, “La Falda” registered 10.54 million audience impressions in the U.S., up 47% from the week prior, according to Luminate, and takes the Greatest Gainer honors.

Towers’ run of Latin Airplay No. 1s began just a little more than three years ago, when “Caramelo,” with Ozuna and Karol G, peaked at No. 1 in late 2020, where it remained for three weeks.

Here’s a look at his collection of wins on the overall radio ranking:

Title, Artist, Peak, Weeks at No. 1
“Caramelo,” with Ozuna & Karol G, Aug. 15, 2020, three
“Mi Niña,” with Los Legendarios & Wisin, Jan. 16, 2021, one
“La Nota,” with Manuel Turizo & Rauw Alejandro, Jan. 23, 2021, one
“Travesuras,” with Nio Garcia, Casper Mágico, Ozuna, Wisin, Yandel & Flow La Movie, March 6, 2021, one
“Bandido,” with Juhn, June 19, 2021, one
“Pareja Del Año,” with Sebastián Yatra, Aug. 14, 2021, one
“Bésame,” with Luis Fonsi, Nov. 27, 2021, one
“Ulala,” with Daddy Yankee, April 8, 2023, one
“Lala,” Sept. 23, 2023, two
“Borracho Y Loco,” with Yandel, Feb. 17, 2024, one
“La Falda,” Feb. 24, 2024

Thanks to its radio haul, “La Falda” pushes 18-12 on the multimetric Hot Latin Songs chart, which blends streaming activity, digital sales, and radio airplay.

“La Falda” rises to new peaks on both Global charts as well. It lifts 85-75 on Billboard Global 200, powered largely by with 24 million worldwide streams. Meanwhile, it pushes 56-47 on Global Excl. U.S. supported in great part by 20 million clicks outside the U.S.

Yandel & Myke Towers’ “Borracho y Loco” Rises to No. 1 on Billboard’s Latin Airplay Chart

Yandel is back on top…

The 47-year-old Puerto Rican singer and songwriter and the half-member of the reggaeton duo Wisin & Yandel and Myke Towers have notched another No. 1 on Billboard’Latin Airplay chart as “Borracho y Loco” crowns the list dated February 17.

Yandel & Myke TowersIt’s the first collaboration by two Latin rhythm acts to top the chart in 2024.

Yandel and Towers’ track advances from the runner-up slot with 10.3 million audience impressions earned in the U.S. in the week ending February 8 (up 18%), according to Luminate.

It sends last week’s No. 1, Xavi’s “La Diabla” down to No. 7 after one week in charge. The latter declined 26% to 7.1 million in audience.

“The truth is that it makes me very happy that with so many years making music my songs still reach the first places and top lists in the United States and other parts of the world,” Yandel told Billboard.

As “Borracho y Loco” lands at the summit, it becomes the pair’s second No. 1 team-up. The Puerto Ricans last ruled the overall Latin Airplay ranking through a Nio Garcia, Casper Mágico, Ozuna, Wisin and Flow La Movie collab, when “Travesuras” topped the tally for one-week in 2021.

With “Borracho y Loco” Yandel scores his 16th champ on Latin Airplay. Further, he ties with Nicky Jam for the seventh-most No. 1s among male urban artists since the tally launched in 1994.

Here’s a review of the winners:

36, J Balvin
33, Ozuna
28, Daddy Yankee
24, Bad Bunny
24, Maluma
22, Wisin
16, Nicky Jam
16, Yandel

“I am beyond grateful for my fans, my producers and the artists I have had the joy of collaborating with,” Yandel adds. “Now another No. 1 arrives through ‘Borracho y Loco.’ Myke Towers, thanks brother! Here we go, another No. 1 for the books!”

For Towers, the rapper and singer-songwriter lands his 10th No. 1 with his 31st chart appearance. He last topped the chart with the viral TikTok hit “Lala,” which spent two weeks at No. 1 in September 2023.

“Borracho y Loco” takes over Latin Airplay in its 18th week, marking the second-longest climb to the top for both artists. Previously, Yandel placed three songs at the summit each one in its 20th week, including two featured roles: through Maluma’s “El Perdedor,” and in IAmChino’s “Ay Dios Miío,” which also featured Pitbull and Chacal, and with “Nunca Me Olvides,” all in 2016.

Tower’s, meanwhile, secured two songs at No. 1 in 22 weeks each: “Bandido” with Juhn, and “Bésame,” with Luis Fonsi, in June and Nov. 2021, respectively.

Marcello Hernandez Stars in Nissan’s Upcoming Super Bowl Commercial

It’s a family affair for Marcello Hernandez… with a Regional Mexican twist.

The 26-year-old Cuban and Dominican American stand-up comedian, actor and Saturday Night Live cast member stars in Nissan’s upcoming Super Bowl commercial, appearing alongside the members of Grupo Frontera

Marcello HernandezThe 60-second commercial released on Monday (February 5) features Hernandez retelling the riveting story about his unexpected, yet adventurous journey while test-driving the latest Nissan Pathfinder. Just as he hits the road, Hernandez gets calls from his abuela, sister and uncle asking him — and the Nissan salesperson as his co-pilot — to pick them up. So, they do.

“From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads.

As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a booth behind him and asks Hernandez to keep narrating his epic adventure. “Qué? No, sigue, sigue,” the group orders.

The ad will air on TelevisaUnivision on Sunday, February 11, as part of the network’s Super Bowl 2024 broadcast for Spanish-language viewers.

Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers — presented by Nissan, which will air on Univision at 4:00 pm ET Sunday from the Caesars Palace in Las Vegas.

“At Nissan, we’re always looking for ways to deeply connect with our customers,” said Marisstella Marinkovic, chief marketing officer, Nissan USA, in a statement. “We’re using the nation’s biggest game day to air an in-language spot that reignites the love of Nissan among bicultural Latinos, who comprise many of our customers. From our partnership with TelevisaUnivision, to the Latino talent and the director we casted, we brought music and sports together to create a thrilling in-language and in-culture experience.”

“This is a significant moment for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language creative to our audience,” added John Kozack, executive vice president of multimedia sales at TelevisaUnivision. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”

Bad Bunny Earns 23rd No. 1 on Billboard’s Latin Airplay Chart with “Un Preview”

Bad Bunny is ruling the roost yet again…

A week after crowning multiple Billboard year-end charts, the 29-year-old Puerto Rican Grammy-winning superstar has added a new chart achievement to his roster as “Un Preview” ascends 2-1 on Billboard’s Latin Airplay ranking dated December 2.

Bad Bunny

The song’s new coronation follows its command on the Latin Rhythm Airplay chart, for a third week in charge.

“Un Preview” rises to the summit on Latin Airplay with 10.3 million audience impressions earned in the U.S. during the November 17-23 tracking week, according to Luminate.

That’s a 14% gain from the week prior, which sends Myke Towers’ “LaLa” to No. 6, after two weeks atop, with 16% dip, to 7.8 million impressions.

As “Un Preview” takes the lead, Bad Bunny earns his 23rd champ, thus tying with Maluma for the fifth-most No. 1s overall, since Latin Airplay began in 1994.

As the Top Latin Artist of 2023 “previews” a new No. 1, here’s the list of all artists with as many or more:

36, J Balvin
33, Ozuna
32, Enrique Iglesias
28, Daddy Yankee
23, Bad Bunny
23, Maluma

The new No. 1 also continues Bad Bunny’s chart-topping achievements as a soloist.

Among his 23 champs, “Un Preview” becomes his eighth solo leader, unaccompanied by any other act. Further, it’s the third No. 1 song as a soloist with an English-language title, after “Moscow Mule” and “Where She Goes” topped Latin Airplay for one week on July 2022 and last August, respectively.

Here’s a look at those solo winners:

Peak Date, Title, Weeks at No. 1
March 14, 2020, “Vete,” one
Aug. 1, 2020, “La Dificil, one
June 6, 2020, “Yo Perreo Sola,” two
Sept. 4, 2021, “Yonaguni,” one
July 30, 2022, “Moscow Mule,” one
Sept. 24, 2022, “Titi Me Preguntó,” one
Aug. 12, 2023, “Where She Goes,” one
Dec. 2, 2023, “Un Preview”

Elsewhere, “Un Preview” rebounds to its No. 1 high for a third week on Latin Rhythm Airplay.

Yandel Signs with Warner Music Latina

Yandel has a new deal…

The 46-year-old Puerto Rican singer and songwriter, whose real name is Llandel Veguilla Malavé, has signed with Warner Music Latina, marking his first deal with a major label after releasing his latest albums (Quien Contra Mi 2 and Resistencia) via his own company, Y Entertainment.

YandelThe signing took place at the Empire State Building in New York City, where Yandel kicked off Hispanic Heritage Month festivities by leading the lighting ceremony and treating a group of attendees to an intimate concert at the Empire State Building Observatory.

“I am truly excited to join the Warner Music Latina family and look forward to bringing new music to fans worldwide, fostering this new adventure with the label, and continuing to write my musical story together,” said Yandel, who rose to fame more than 20 years ago as one half of the iconic reggaetón duo, Wisin & Yandel.

Yandel’s first release on the label was his Myke Towers collaboration “Borracho y Loco,” which came out on Thursday, September 21.

After scoring countless hits as part of Wisin & Yandel, including “Abusadora” and “Rakata,” Yandel launched a full-fledged solo career in 2013.

In addition to 2003’s Quien Contra Mí — a solo album released prior to Wisin & Yandel’s 2013 hiatus — he’s released a total of eight solo albums, including his 2013’s De Líder a Leyenda, which peaked at No. 1 on Billboard‘s Top Latin Albums chart. In February, he scored his first solo Billboard Hot 100 entry with “Yandel 150” in collaboration with Feid.

“Yandel’s iconic career has resonated with audiences worldwide, and his influence in the music industry is undeniable,” said Warner Music Latina Alejandro Duque. “This collaboration signifies a new chapter of innovation and creativity. We are excited to work hand in hand with Yandel to bring his music to fans across the globe.”

“Yandel is an artist who embodies both iconic status and forward-thinking vision,” added Warner Music Latina MD Roberto Andrade. “We take immense pride in joining him on this new chapter of his career, contributing to its evolution alongside his dedicated and collaborative team.”

Yandel Teams Up with Myke Towers for New Single “Borracho y Loco”

It’s a crazy time for Yandel

The 46-year-old Puerto Rican singer and songwriter, the half member of the reggaeton duo Wisin & Yandel, has joined voices with Myke Towers to release the new collaborative single “Borracho y Loco.”

Yandel & Myke TowersThe single is a follow up to Yandel and Towers’ previous 2020 collaboration “Mayor.”

Fused with sensual dancehall melodies, the hard-hitting reggaeton was produced by Puerto Rican hitmaker Nesty La Mente Maestra.

“Borracho y Loco” narrates the story of a man who’s drunk and crazy as he’s trying to heal a broken heart. “I think about you when I’m drunk and crazy/ You left me a broken heart/ I only know about you on social media/ I’m not satisfied only with giving your photo a like,” goes the catchy chorus.

Directed by Fernando Lugo, the video shows the two men at a wild party, but distracted by the thoughts of their former partner.

 

Farruko to Perform at This Year’s Billboard Latin Music Awards

Farruko is headed to the Billboard Latin Music Awards

The 32-year-old Puerto Rican rapper and singer has been added to the list of artists who will perform at the awards show, which will take place on Thursday, October 5.

FarrukoThe “Pepas” singer is among a list of new performer additions that includes Banda Carnaval, Eddy Lover, Grupo Frontera, La Factoría, Marc Anthony, Nicki Nicole, Pepe Aguilar, Sky Rompiendo, Sofia ReyesXimena Sariñana and Yng Lvcas. 

On Monday, Billboard and Telemundo announced the second round of performers who will take the stage at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.

Among the previously announced performers are Calibre 50ChiquisEl AlfaEladio CarriónJustin QuilesLos Ángeles AzulesManuel TurizoMarshmelloMyke TowersPeso PlumaTini and Yandel.

This year, Mexican music sensation Peso Pluma leads the list of finalists with 21 nods across 15 categories, including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year and Top Latin Album of the Year. His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.

Following Peso Pluma are Bad Bunny and Grupo Frontera with 15 nods each, including four together for their collab “un X100to,” while Karol G has 13, and Shakira and Fuerza Regida have 12 each.

Eladio Carrión to Perform at This Year’s Billboard Latin Music Awards

Eladio Carrión is headed to the Billboard Latin Music Awards.

The 28-year-old Puerto Rican Latin trap and reggaeton singer will perform at this year’s awards show, set to take place on Thursday, October 5.

Eladio CarriónCarrión joins a roster of confirmed performers that includes Calibre 50, ChiquisEl AlfaJustin QuilesLos Ángeles AzulesManuel TurizoMarshmelloMyke TowersPeso PlumaTini and Yandel.

Billboard and Telemundo announced on Tuesday (September 5) the first round of performers who’ll take the stage at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.

This year, Mexican music sensation Peso Pluma leads the list of finalists with 21 nods across 15 categories, including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year and Top Latin Album of the Year. His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.

Following Peso Pluma are Bad Bunny and Grupo Frontera with 15 nods each, including four together for their collab “un X100to,” while Karol G has 13, and Shakira and Fuerza Regida 12 each.

Los Ángeles Azules will receive the Lifetime Achievement Award at the Latin Billboard Music Awards 2023, while Ivy Queen will be recognized with the Icon Award.

Fonseca to Take Part in Billboard’s En Vivo Concert Series During Latin Music Week 2023

Fonseca is heading to South Florida for a special performance…

The 44-year-old Colombian singer will take part in Billboard‘s En Vivo concert series, with the live shows taking place during Latin Music Week 2023, which returns to the Faena Forum in Miami October 2-6.

FonsecaIn addition to Fonseca, the En Vivo concert series will also feature performances by GreeicyMike BahíaMyke TowersNathy Peluso and Young Miko. 

Colombian power couple Greeicy and Mike Bahía will take the stage on Monday, October 2 for an intimate performance at the Faena Theater presented by Michelob ULTRA. It will be a private show, available only to Billboard Latin Music Week pass holders (21+).

That same day, Venesti, Maffio, Nacho, Bernier, Gonza and Alejo will help turn on the Official Billboard Latin Music Week Kickoff Party, hosted by DJ Alex Sensation and presented by AP Global Music. This event is open to the public and free to all Latin Music Week pass holders (21+).

On Wednesday, Oct. 3, Argentine-Spanish singer and songwriter Peluso will grace the stage at Oasis Wynwood with special guest Young Miko. Latin Music Week pass holders will receive free access, but the show is open to the general public with tickets starting at $35 (already available here.)

Two big stars will be taking the stage on Friday, October 6. During the day, Puerto Rican rapper, singer and songwriter Myke Towers will give a special performance at Wynwood Marketplace, as part of the Billboard Latin Music Week Block Party. The event is free and open to the public on a first come, first served basis.

And for a grand finale, there will be Friday Night with Fonseca. Sponsored by Michelob ULTRA, the Colombian singer will close the week of En Vivo performances at Oasis Wynwood — with tickets also starting at $35 and Latin Music Week pass holders (21+) receiving free access.

Celebrated for over 30 years, Billboard Latin Music Week is the longest-running and biggest Latin music industry gathering in the world. After a sold-out 2022 edition that featured live performances by Maluma, Camilo and GALE, to name a few, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2023 Billboard Latin Music Awards, which will be broadcast live on Telemundo on Thursday, October 5 from the Watsco Center in Miami. The show will be available simultaneously on Spanish entertainment cable network Universo, Peacock, Telemundo’s App, and throughout Latin America and the Caribbean on Telemundo Internacional.

Christian Chávez to Make Special Appearance During This Year’s Billboard Latin Music Week

Christian Chávez will be making a special appearance at this year’s Billboard Latin Music Week

The 40-year-old Mexican singer, songwriter and actor and his recently reunited RBD group mates Maite Perroni and Christopher von Uckermann have been confirmed for the 2023 Billboard Latin Music Week, set to take place on October 2-6 at the Faena Forum in Miami.

Christian ChávezFollowing their reunion tour announcement after a 14-year hiatus, the three RBD members will take center stage at Latin Music Week to share how their reunion tour came to fruition. This RBD marquee appearance follows another first as this month, all five members — Anahí, Dulce María, Perroni, Chávez and von Uckermann — will sit down with Billboard and Billboard Español for their first interview as a group.

Additionally, Chencho CorleoneFeidManuel Turizo and Myke Towers are also set to be part of the five-day legacy event.

Colombian superstar Feid, will bring together his creative and management team for a blow-by-blow panel on how his passion translated to success.

Hitmaker Myke Towers will participate in the “Deja tu Huella” panel presented by Cheetos. During the panel, the “LALA” singer will share the stage with fellow creatives from different fields who have also brought together success in conjunction with social responsibility.

Puerto Rican singer-songwriter and producer Corleone will be part of a panel conversation with Vico C. And, Manuel Turizo will grace the stage for a one-on-one conversation.

The aforementioned artists join a star-studded Billboard Latin Music Week that will feature exclusive panels and conversations with hitmakers throughout the week.

Previously announced participants include Shakira, Arcángel, Edgar Barrera, Maria Becerra, Eladio Carrión, Fonseca, GALE, Grupo Frontera, Natanael Cano, Nathy Peluso, Nicki Nicole, Peso Pluma, Santa Fe Klan, Sebastián Yatra, Vico C, Yng Lvcas, and Young Miko, with more to be revealed.

With 30 years of events, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world. After a sold-out 2022 edition that featured star Q&As with Maluma, Ivy Queen, Chayanne, Romeo Santos andChristina Aguilera, to name a few, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2023 Billboard Latin Music Awards on Thursday, October 5, at the Watsco Center in Miami, and will broadcast live on Telemundo. The awards show will broadcast simultaneously on Spanish entertainment cable network Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.