Myke Towers & Bad Bunny Release the Electro Reggaetón Track “Adivino”

Posted on April 25, 2024 by Tom Castaneda

Myke Towers is telling fortunes with El Conejo Malo…

The 30-year-old Puerto Rican rapper, singer and songwriter has joined voices with Bad Bunny to release the electro reggaetón banger “Adivino.”

Produced by Jarom Sua, De La Cruz and Eiby, it’s the first single off Towers’ upcoming album.

The track finds the two superstars delving into the challenges of a relationship and the roller coaster of emotions spawned by a breakup.

The club-ready track follows Towers’ latest string of hits, including “La Falda,” which currently sits at No. 12 on Billboard‘s Hot Latin Songs chart dated April 27, and his global smash hit “LaLa.”

The latter peaked at No. 1 on the Billboard Global Excl. U.S. chart dated July 22, becoming his first leader on the list. Most recently, Towers teamed up with Ovy on the Drums for a joint EP titled Cassette 1, which they released in March.

Meanwhile, for Bad Bunny, “Adivino” marks his first song release of the year.

El Conejo Malo has been on the road with his Most Wanted Tour — in support of his Nadie Sabe Lo Que Va a Pasar Mañana album — which kicked off on February 21 in Salt Lake City.

Towers is set to launch the European leg of his VIVE LA TUYA… NO LA MÍA Tour, which kicks off on May 21 at Madrid’s WiZink Center. The tour will visit 19 European cities, including Barcelona, Milan, Amsterdam and Sevilla, with additional dates to be announced soon.

It’s the latest collab between the two artists.

The pair have collaborated in the past for the 2019 “Estamos Arriba” and, a year later, for “Puesto Pa’ Guerrial.”

Karol G & Peso Pluma’s “Qlona” Rises to No. 1 on Billboard’s Latin Airplay Chart

Posted on February 26, 2024 by Tom Castaneda

Karol G and Peso Pluma’s smash collaboration is back atop the charts…

Five months after the 33-year-old Colombian Grammy-winning singer and 24-year-old Mexican Grammy-winning singer’s “Qlona” concluded its fifth week at No. 1 on Billboard’s Hot Latin Songs chart, the collaboration rises 2-1 to lead the Latin Airplay chart dated March 2.

“Qlona” lands at the summit with a 17% gain in audience impressions, to 9.54 million, earned in the U.S. in the week ending February 22, according to Luminate.

It ousts Myke Towers’ “La Falda” from the top after one week in charge, dropping 1-2 with a 10% dip in impressions, to 9.5 million.

As “Qlona” reaches the summit in its 23rd week on the list, it wraps the longest journey to the top spot this decade, passing the 22-week trek that two Towers’ songs needed to their reign in 2020: “Bandido,” with Juhn, and “Bésame,” with Luis Fonsi. (The last song to take longer to reach No. 1 was Pedro Capo and Farruko’s “Calma,” which hit the top in its 24th week, on the April 13, 2019 chart.)

With “Qlona” on top, Karol logs the 17th No. 1 in her Latin Airplay career. The new champ arrives five months after her own “Mi Ex Tenía Razón” reigned for two weeks last October.

Peso Pluma, meanwhile, picks up his third, after “Ella Baila Sola,” with Eslabon Armado, ruled for one week last June.

Elsewhere, “Qlona” wins a first term at No. 1 on Latin Rhythm Airplay, marking a 16th win for Karol. It’s the second Latin rhythmic crown for Pluma, after the four-week champ “La Bebe,” with Yng Lvcas, in 2023.

Thanks to its radio haul, “Qlona” rebounds 5-4 on the multimetric Hot Latin Songs chart — which blends airplay, streaming activity, and digital sales — after five weeks in charge.

Myke Towers Earns 11th No. 1 on Billboard’s Latin Airplay Chart with “La Falda”

Posted on February 21, 2024 by Tom Castaneda

Myke Towers has skirted his way to the top of the charts…

The 30-year-old Puerto Rican rapper, singer and songwriter has pounced to No. 1 on Billboard’s Latin Airplay chart as “La Falda” rises from No. 5 to lead the list dated February 24.

The song, announced on Towers’ X account in November, is the focus track from his 23-song album LVEU: Vive La Tuya… No La Mía, which debuted and peaked at No. 9 on Top Latin Albums on the December 9-dated list.

With the new leader, Towers collects his 11th Latin Airplay No. 1 and second in 2024, after the Yandel collab, “Borracho y Loco” (February 17 chart).

“La Falda” likewise ascends to No. 1 on Latin Rhythm Airplay, securing Towers an 11th champ there as well.

For the tracking week February 9-15, “La Falda” registered 10.54 million audience impressions in the U.S., up 47% from the week prior, according to Luminate, and takes the Greatest Gainer honors.

Towers’ run of Latin Airplay No. 1s began just a little more than three years ago, when “Caramelo,” with Ozuna and Karol G, peaked at No. 1 in late 2020, where it remained for three weeks.

Here’s a look at his collection of wins on the overall radio ranking:

Title, Artist, Peak, Weeks at No. 1
“Caramelo,” with Ozuna & Karol G, Aug. 15, 2020, three
“Mi Niña,” with Los Legendarios & Wisin, Jan. 16, 2021, one
“La Nota,” with Manuel Turizo & Rauw Alejandro, Jan. 23, 2021, one
“Travesuras,” with Nio Garcia, Casper Mágico, Ozuna, Wisin, Yandel & Flow La Movie, March 6, 2021, one
“Bandido,” with Juhn, June 19, 2021, one
“Pareja Del Año,” with Sebastián Yatra, Aug. 14, 2021, one
“Bésame,” with Luis Fonsi, Nov. 27, 2021, one
“Ulala,” with Daddy Yankee, April 8, 2023, one
“Lala,” Sept. 23, 2023, two
“Borracho Y Loco,” with Yandel, Feb. 17, 2024, one
“La Falda,” Feb. 24, 2024

Thanks to its radio haul, “La Falda” pushes 18-12 on the multimetric Hot Latin Songs chart, which blends streaming activity, digital sales, and radio airplay.

“La Falda” rises to new peaks on both Global charts as well. It lifts 85-75 on Billboard Global 200, powered largely by with 24 million worldwide streams. Meanwhile, it pushes 56-47 on Global Excl. U.S. supported in great part by 20 million clicks outside the U.S.

Yandel & Myke Towers’ “Borracho y Loco” Rises to No. 1 on Billboard’s Latin Airplay Chart

Posted on February 12, 2024 by Tom Castaneda

Yandel is back on top…

The 47-year-old Puerto Rican singer and songwriter and the half-member of the reggaeton duo Wisin & Yandel and Myke Towers have notched another No. 1 on Billboard’s Latin Airplay chart as “Borracho y Loco” crowns the list dated February 17.

It’s the first collaboration by two Latin rhythm acts to top the chart in 2024.

Yandel and Towers’ track advances from the runner-up slot with 10.3 million audience impressions earned in the U.S. in the week ending February 8 (up 18%), according to Luminate.

It sends last week’s No. 1, Xavi’s “La Diabla” down to No. 7 after one week in charge. The latter declined 26% to 7.1 million in audience.

“The truth is that it makes me very happy that with so many years making music my songs still reach the first places and top lists in the United States and other parts of the world,” Yandel told Billboard.

As “Borracho y Loco” lands at the summit, it becomes the pair’s second No. 1 team-up. The Puerto Ricans last ruled the overall Latin Airplay ranking through a Nio Garcia, Casper Mágico, Ozuna, Wisin and Flow La Movie collab, when “Travesuras” topped the tally for one-week in 2021.

With “Borracho y Loco” Yandel scores his 16th champ on Latin Airplay. Further, he ties with Nicky Jam for the seventh-most No. 1s among male urban artists since the tally launched in 1994.

Here’s a review of the winners:

36, J Balvin
33, Ozuna
28, Daddy Yankee
24, Bad Bunny
24, Maluma
22, Wisin
16, Nicky Jam
16, Yandel

“I am beyond grateful for my fans, my producers and the artists I have had the joy of collaborating with,” Yandel adds. “Now another No. 1 arrives through ‘Borracho y Loco.’ Myke Towers, thanks brother! Here we go, another No. 1 for the books!”

For Towers, the rapper and singer-songwriter lands his 10th No. 1 with his 31st chart appearance. He last topped the chart with the viral TikTok hit “Lala,” which spent two weeks at No. 1 in September 2023.

“Borracho y Loco” takes over Latin Airplay in its 18th week, marking the second-longest climb to the top for both artists. Previously, Yandel placed three songs at the summit each one in its 20th week, including two featured roles: through Maluma’s “El Perdedor,” and in IAmChino’s “Ay Dios Miío,” which also featured Pitbull and Chacal, and with “Nunca Me Olvides,” all in 2016.

Tower’s, meanwhile, secured two songs at No. 1 in 22 weeks each: “Bandido” with Juhn, and “Bésame,” with Luis Fonsi, in June and Nov. 2021, respectively.

Marcello Hernandez Stars in Nissan’s Upcoming Super Bowl Commercial

Posted on February 6, 2024 by Tom Castaneda

It’s a family affair for Marcello Hernandez… with a Regional Mexican twist.

The 26-year-old Cuban and Dominican American stand-up comedian, actor and Saturday Night Live cast member stars in Nissan’s upcoming Super Bowl commercial, appearing alongside the members of Grupo Frontera

The 60-second commercial released on Monday (February 5) features Hernandez retelling the riveting story about his unexpected, yet adventurous journey while test-driving the latest Nissan Pathfinder. Just as he hits the road, Hernandez gets calls from his abuela, sister and uncle asking him — and the Nissan salesperson as his co-pilot — to pick them up. So, they do.

“From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads.

As he’s telling this nail-biting story in a diner, Grupo Frontera pops up from a booth behind him and asks Hernandez to keep narrating his epic adventure. “Qué? No, sigue, sigue,” the group orders.

The ad will air on TelevisaUnivision on Sunday, February 11, as part of the network’s Super Bowl 2024 broadcast for Spanish-language viewers.

Univision will also broadcast a pre-kickoff performance — featuring a special performance by Puerto Rican star Myke Towers — presented by Nissan, which will air on Univision at 4:00 pm ET Sunday from the Caesars Palace in Las Vegas.

“At Nissan, we’re always looking for ways to deeply connect with our customers,” said Marisstella Marinkovic, chief marketing officer, Nissan USA, in a statement. “We’re using the nation’s biggest game day to air an in-language spot that reignites the love of Nissan among bicultural Latinos, who comprise many of our customers. From our partnership with TelevisaUnivision, to the Latino talent and the director we casted, we brought music and sports together to create a thrilling in-language and in-culture experience.”

“This is a significant moment for TelevisaUnivision, and we’re excited for Nissan to debut their Spanish-language creative to our audience,” added John Kozack, executive vice president of multimedia sales at TelevisaUnivision. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”

Bad Bunny Earns 23rd No. 1 on Billboard’s Latin Airplay Chart with “Un Preview”

Posted on November 28, 2023 by Tom Castaneda

Bad Bunny is ruling the roost yet again…

A week after crowning multiple Billboard year-end charts, the 29-year-old Puerto Rican Grammy-winning superstar has added a new chart achievement to his roster as “Un Preview” ascends 2-1 on Billboard’s Latin Airplay ranking dated December 2.

The song’s new coronation follows its command on the Latin Rhythm Airplay chart, for a third week in charge.

“Un Preview” rises to the summit on Latin Airplay with 10.3 million audience impressions earned in the U.S. during the November 17-23 tracking week, according to Luminate.

That’s a 14% gain from the week prior, which sends Myke Towers’ “LaLa” to No. 6, after two weeks atop, with 16% dip, to 7.8 million impressions.

As “Un Preview” takes the lead, Bad Bunny earns his 23rd champ, thus tying with Maluma for the fifth-most No. 1s overall, since Latin Airplay began in 1994.

As the Top Latin Artist of 2023 “previews” a new No. 1, here’s the list of all artists with as many or more:

36, J Balvin
33, Ozuna
32, Enrique Iglesias
28, Daddy Yankee
23, Bad Bunny
23, Maluma

The new No. 1 also continues Bad Bunny’s chart-topping achievements as a soloist.

Among his 23 champs, “Un Preview” becomes his eighth solo leader, unaccompanied by any other act. Further, it’s the third No. 1 song as a soloist with an English-language title, after “Moscow Mule” and “Where She Goes” topped Latin Airplay for one week on July 2022 and last August, respectively.

Here’s a look at those solo winners:

Peak Date, Title, Weeks at No. 1
March 14, 2020, “Vete,” one
Aug. 1, 2020, “La Dificil, one
June 6, 2020, “Yo Perreo Sola,” two
Sept. 4, 2021, “Yonaguni,” one
July 30, 2022, “Moscow Mule,” one
Sept. 24, 2022, “Titi Me Preguntó,” one
Aug. 12, 2023, “Where She Goes,” one
Dec. 2, 2023, “Un Preview”

Elsewhere, “Un Preview” rebounds to its No. 1 high for a third week on Latin Rhythm Airplay.

Yandel Signs with Warner Music Latina

Posted on September 26, 2023 by Tom Castaneda

Yandel has a new deal…

The 46-year-old Puerto Rican singer and songwriter, whose real name is Llandel Veguilla Malavé, has signed with Warner Music Latina, marking his first deal with a major label after releasing his latest albums (Quien Contra Mi 2 and Resistencia) via his own company, Y Entertainment.

The signing took place at the Empire State Building in New York City, where Yandel kicked off Hispanic Heritage Month festivities by leading the lighting ceremony and treating a group of attendees to an intimate concert at the Empire State Building Observatory.

“I am truly excited to join the Warner Music Latina family and look forward to bringing new music to fans worldwide, fostering this new adventure with the label, and continuing to write my musical story together,” said Yandel, who rose to fame more than 20 years ago as one half of the iconic reggaetón duo, Wisin & Yandel.

Yandel’s first release on the label was his Myke Towers collaboration “Borracho y Loco,” which came out on Thursday, September 21.

After scoring countless hits as part of Wisin & Yandel, including “Abusadora” and “Rakata,” Yandel launched a full-fledged solo career in 2013.

In addition to 2003’s Quien Contra Mí — a solo album released prior to Wisin & Yandel’s 2013 hiatus — he’s released a total of eight solo albums, including his 2013’s De Líder a Leyenda, which peaked at No. 1 on Billboard‘s Top Latin Albums chart. In February, he scored his first solo Billboard Hot 100 entry with “Yandel 150” in collaboration with Feid.

“Yandel’s iconic career has resonated with audiences worldwide, and his influence in the music industry is undeniable,” said Warner Music Latina Alejandro Duque. “This collaboration signifies a new chapter of innovation and creativity. We are excited to work hand in hand with Yandel to bring his music to fans across the globe.”

“Yandel is an artist who embodies both iconic status and forward-thinking vision,” added Warner Music Latina MD Roberto Andrade. “We take immense pride in joining him on this new chapter of his career, contributing to its evolution alongside his dedicated and collaborative team.”

Yandel Teams Up with Myke Towers for New Single “Borracho y Loco”

Posted on September 23, 2023 by Tom Castaneda

It’s a crazy time for Yandel…

The 46-year-old Puerto Rican singer and songwriter, the half member of the reggaeton duo Wisin & Yandel, has joined voices with Myke Towers to release the new collaborative single “Borracho y Loco.”

The single is a follow up to Yandel and Towers’ previous 2020 collaboration “Mayor.”

Fused with sensual dancehall melodies, the hard-hitting reggaeton was produced by Puerto Rican hitmaker Nesty La Mente Maestra.

“Borracho y Loco” narrates the story of a man who’s drunk and crazy as he’s trying to heal a broken heart. “I think about you when I’m drunk and crazy/ You left me a broken heart/ I only know about you on social media/ I’m not satisfied only with giving your photo a like,” goes the catchy chorus.

Directed by Fernando Lugo, the video shows the two men at a wild party, but distracted by the thoughts of their former partner.

Farruko to Perform at This Year’s Billboard Latin Music Awards

Posted on September 11, 2023 by Tom Castaneda

Farruko is headed to the Billboard Latin Music Awards…

The 32-year-old Puerto Rican rapper and singer has been added to the list of artists who will perform at the awards show, which will take place on Thursday, October 5.

The “Pepas” singer is among a list of new performer additions that includes Banda Carnaval, Eddy Lover, Grupo Frontera, La Factoría, Marc Anthony, Nicki Nicole, Pepe Aguilar, Sky Rompiendo, Sofia Reyes, Ximena Sariñana and Yng Lvcas.

On Monday, Billboard and Telemundo announced the second round of performers who will take the stage at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.

Among the previously announced performers are Calibre 50, Chiquis, El Alfa, Eladio Carrión, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.

This year, Mexican music sensation Peso Pluma leads the list of finalists with 21 nods across 15 categories, including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year and Top Latin Album of the Year. His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.

Following Peso Pluma are Bad Bunny and Grupo Frontera with 15 nods each, including four together for their collab “un X100to,” while Karol G has 13, and Shakira and Fuerza Regida have 12 each.

Eladio Carrión to Perform at This Year’s Billboard Latin Music Awards

Posted on September 5, 2023 by Tom Castaneda

Eladio Carrión is headed to the Billboard Latin Music Awards.

The 28-year-old Puerto Rican Latin trap and reggaeton singer will perform at this year’s awards show, set to take place on Thursday, October 5.

Carrión joins a roster of confirmed performers that includes Calibre 50, Chiquis, El Alfa, Justin Quiles, Los Ángeles Azules, Manuel Turizo, Marshmello, Myke Towers, Peso Pluma, Tini and Yandel.

Billboard and Telemundo announced on Tuesday (September 5) the first round of performers who’ll take the stage at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.

This year, Mexican music sensation Peso Pluma leads the list of finalists with 21 nods across 15 categories, including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year and Top Latin Album of the Year. His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.

Los Ángeles Azules will receive the Lifetime Achievement Award at the Latin Billboard Music Awards 2023, while Ivy Queen will be recognized with the Icon Award.

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