Manolo Cardona’s “Who Killed Sara?” Declared Netflix’s Most Popular Non-English Language Title Ever

Manolo Cardona’s latest project is making streaming history…

The 43-year-old Colombian actor’s Mexican thriller series Who Killed Sara? has become Netflix’s most popular non-English language title ever with an estimated 55M subscribers tuning in since its launch last month.

Manolo Cardona,

The series stars Cardona as Alex Guzman, a man hellbent on finding out who killed his sister Sara after spending 18 years in prison for a crime he didn’t commit and on getting revenge on the Lazcano family.

It launched on March 24 and the streamer revealed the figures as part of its first quarter financial results.

Other international highlights include feature film Below Zero from Spain, which was watched by 47M in its first four weeks.

“Another goal is to create great, locally authentic stories in countries all around the world. It’s why our priority for local language titles is to have a big impact in the home territory so we don’t sacrifice local impact for travelability. But we’re increasingly seeing that these local titles find significant audiences around the world, which supports our thesis that great stories are universal: they can come from anywhere and be loved everywhere,” it noted.

Cardi B Rewrites Record for Most Weeks at No. 1 on Billboard’s Top Triller U.S. Chart

Cardi B is trill standing tall…

The 28-year-old half-Dominican rap superstar has rewritten the record for the most weeks at No. 1 on Billboard’s Top Triller U.S. chart, as “Up” spends its fifth week at No. 1 via the April 10-dated tally.

Cardi B

The Top Triller U.S. and Top Triller Global charts highlight the biggest songs on Triller based on a formula blending the amount of views of videos containing a respective songs, the level of engagement with those videos and the raw total of videos uploaded featuring each song, according to Triller.

Data for the charts is represented on a Friday-Thursday tracking week, with the latest period running March 25-April 1.

With its fifth week atop the tally, “Up” breaks out of a tie with Megan Thee Stallion’s “Cry Baby,” featuring DaBaby, and Dixie D’Amelio’s “Be Happy” for the most weeks at No. 1 in the history of Top Triller U.S., which began in July 2020.

“Up” first crowned the ranking dated February 27 and has since spent every week on the chart either at No. 1 or No. 2.

Concurrently, the song spends its second straight week at No. 2 on Top Triller Global after leading for two weeks last month.

According to Triller, the top video on the platform to use “Up” in the March 25-April 1 tracking period was a March 7 upload from user don22ovan.

https://v.triller.co/62XXzY

“Up” is No. 4 on the Billboard Hot 100 alongside its return to No. 1 on Top Triller U.S. The song earned 22.4 million U.S. streams on digital service providers like Spotify, Apple Music and more; accumulated 34.5 million audience impressions on radio; and 8,000 digital downloads.

Ozuna & Manuel Turizo’s “Vaina Loca” Enters YouTube’s Billion Views Club

The third year’s the charm for Ozuna and Manuel Turizo.

The 29-year-old Puerto Rican urbano singer and the 20-year-old Colombian reggaeton singer have entered YouTube’s Billion Views Club with their 2018 hit “Vaina Loca.”

Ozuna & Manuel Turizo

On Wednesday, the video platform announced that Ozuna and Turizo’s collaboration crossed the billion views mark almost three years after its launch.

This becomes Ozuna’s “ninth entry in the Billion Views Club as a lead, featured artist or collaborator — putting [him] one entry behind J Balvin,” highlights an official statement from YouTube.

“Vaina Loca,” released on June 28, 2018, is an uplifting reggaeton about a special girl, and forms part of Ozuna’s sophomore studio album Aura.

The song hit No. 1 on Billboard’s Latin Airplay chart dated October 6, 2018.

Ednita Nazario Launches New “De Corazón a Corazón” Podcast

Ednita Nazario’s latest project has a lot of heart

The 65-year-old Puerto Rican star has made her debut as a podcaster, with the new podcast titled De Corazón a Corazón that will air on her Facebook, YouTube and Spotify.

Ednita Nazario

In the podcast, Nazario will “open her heart to talk about life with special guests that could range from personal friends to celebrities,” according to a press release. A new episode will be released across all the aforementioned platforms every Tuesday at 7:30 pm ET.

“This podcast will allow me to show fans another side of me and it will be a good opportunity to be close to all of you,” the singer-songwriter said in a statement. “I am so excited about this new project that I will pour all my heart into.”

https://twitter.com/EdnitaNazario/status/1370405911571931143

Bruno Mars’ “Grenade” Video Hits 1 Billion Views Mark on YouTube

It’s a slow blow up for one of Bruno Mars‘ original hits…

The 35-year-old half-Puerto Rican Grammy-winning singer/songwriter’s music video for “Grenade” has reached 1 billion views on YouTube a decade after its 2010 release.

Bruno Mars

It’s now Mars’ sixth music video to have reached this milestone, following “Just the Way You Are” (1.5 billion views, 2010), “The Lazy Song (2 billion views, 2011), Uptown Funk with Mark Ronson (4 billion views, 2014), 24K Magic (1.3 billion views, 2016), and That’s What I Like (1.8 billion views, 2017).

Released as the second single to Mars’ 2010 debut studio album Doo-Wops & Hooligans, “Grenade” earned the singer his third Billboard Hot 100 No. 1 hit. It was nominated for record of the year, song of the year and best pop solo performance at the 2012 Grammy Awards, and “Grenade” was certified diamond by the Recording Industry Association of America (RIAA) last October.

In the visual, Mars depicts the unrequited love he has for his girlfriend by lugging a piano through Los Angeles as a sign of the lengths he would go to for her, only to find her at home with another man, leaving him devastated.

 

The video’s new feat after his partnership with Anderson .Paak as Silk Sonic and the band’s inaugural release, “Leave the Door Open,” on March 5.

The Recording Academy has left the performance lineup open for these two past Grammy winners to join them for the 63rd annual Grammy Awards this Sunday.

Ricardo Arjona to Livestream Concert, Titled “Hecho a la Antigua,” from His Native Guatemala

Ricardo Arjona is ready to illuminate your world…

The 57-year-old Guatemalan singer-songwriter will livestream a single concert from the historic city of Antigua, in his native Guatemala.

Ricardo Arjona

Hecho a la Antigua,” a play on words that translates to “Made the Old Fashioned Way,” will livestream at 9:00 pm on April 10.

Tickets to the show go on sale on Wednesday, March 10.

Known for tours that feature stunning staging and visuals, Arjona is looking to push the envelope with “Hecho a la Antigua.” Beyond the exquisite locale — Antigua is famously beautiful — the actual concert will stream from the circular patio of the 18th century church and convent of Las Capuchinas, with special care taken to work with the natural acoustics of the monument.

More than 30 musicians will be flown in for the performance, and, most impressive of all, the show’s lighting will be provided entirely by more than 5,000 candles. According to Arjona’s team, there will be no artificial lighting used at all.

Tickets will be priced at $15, and those who purchase their tickets the first week of on-sale will also be able to partake in a conversation with Arjona following the concert.

Arjona, who’s been releasing his music independently on his own label, Metamorfosis, for the past few years (distributed by The Orchard) has also built a loyal online following and regularly releases music and premium content exclusively to subscribing fans on his website. That strategy may translate very successfully to strong ticket sales for his first-ever livestream.

Arjona regularly fills arenas in the United States, but his top touring markets are Argentina and Mexico, both places where live shows have been shuttered since the beginning of the pandemic.

“Hecho a la Antigua” is being produced by Fenix Entertainment Group in partnership with Metamorfosis. The concert will stream for a single time on hechoalaantigua.com.

Triller to Promote Teofimo Lopez’s Next Fight

Teofimo Lopez is looking to trill in his next fight…

Triller has just thrown its name into the ring to promote the next fight of the 23-year-old Honduran American boxer, one of the sport’s rising stars.

Teofimo Lopez Jr.

The upstart tech company won the rights to promote Lopez’s lightweight title defense against George Kambosos with a bid of more than $6 million, a source told ESPN, confirming multiple reports.

Triller, which was founded in 2015, beat out established boxing outfits like Matchroom and Top Rank, Lopez’s current promoter, in a purse bid hosted by the IBF on Thursday.

The rights to promote Lopez’s mandatory defense hit the open market after Lopez and Top Rank failed to reach an agreement on a purse. Lopez (16-0, 12 KOs) became the unified lightweight champion after beating Vasiliy Lomachenko in October 2020 to win the IBF, WBA and WBO belts in the 135-pound division.

“I love ESPN and the platform and everything they have done for Team Lopez and The Takeover. However, I am very thankful that my team and I stuck to our guns,” Lopez said in a statement to ESPN’s Mark Kriegel. “We knew what we were being offered was disrespectful, and we expected the open market would value us differently. And it showed today. The $6 million from Triller, right there, says that Top Rank doesn’t value the best fighter on their roster. I look forward to my title defense against George Kambosos. Stay tuned for the fight date.”

Triller made headlines when it promoted the exhibition bout between former heavyweight champions Mike Tyson and Roy Jones Jr as a pay-per-view attraction. According to reports, the fight generated more than 1.6 million buys.

Because of the IBF’s purse-split rules that give the champion 65%, Lopez’s share will be just under $4 million. Kambosos (19-0, 10 KOs) is set to receive $2.1 million in his third fight in the United States. The Australian is coming off a split-decision victory over Lee Selby last October in London.

Ryan Kavanaugh, the CEO of Proxima Media, the company that owns Triller, said that Lopez vs. Kambosos will “probably be a co-main event” on a Triller card in May paired with an “influencer-celebrity-type event.”

“We don’t view them as an undercard. It’s just a matter if we have a co-main [event] that brings a different audience than them or not,” he said.

Kavanaugh said Triller would be open to bid for more fights in the future.

“If it’s an attractive purse bid like this where it’s for a significant title with well-known talent and people that we think will attract the right audience, then absolutely,” he said.

Top Rank president Todd duBoef said the agreement means “at the end of the day, everybody wins.”

“If Teofimo comes out successful and has a successful defense against Kambosos, terrific,” he said. “If they do a bunch of promotion and he gets bigger on the social platform, terrific and we have a long career together going forward.”

Servando & Florentino to Perform Intimate “En Tu Cuarto” Livestream Concert on Sunday

Servando & Florentino are inviting you into their cuarto

The Venezuelan salsa-pop duo, composed of brothers Servando and Florentino Primera, are blessing fans with an intimate “En Tu Cuarto” livestream on Sunday, one they’re calling “a new experience to tell.”

Servando-y-Florentino

Performing their biggest hits like “Una Fan Enamorada” and “Estas Hecha Pa Mi,” Servando & Florentino will be joined by a six-member band revamping their setlist.

“We began brainstorming with our longtime producer Yasmil Marrufo and thinking of what rhythms could go with each song,” Florentino tells Billboard, saying that fans can expect to hear their songs in bolero, bossa nova, merengue, reggae, vallenato and bachata, in addition to salsa. “The process has been a lot of fun and it’s a new experience to tell.”

“En Tu Cuarto” marks the duo’s first virtual concert during the global pandemic. Prior, they toured Venezuela in December 2019, which paved the way for a promising European tour in 2020 that came to a halt because of COVID-19.

However, Servando says they have been taking advantage of the tumultuous times in a productive manner. “We found a balance between spending time with the family and work,” he says. “Musically, we’ve been composing a lot. It’s been an interesting process.”

On that note, Servando & Florentino will unveil their new single “Te Encontre” during the livestream. “We haven’t done music together in a while. In fact,” Florentino tells, “this song wasn’t meant to be for us but we recorded it anyway. The proposal is good and fresh.”

En Tu Cuarto: Servando & Florentino Livestream Concert” will take place at 7:00 p.m. ET on Sunday. General tickets cost $15 and a VIP package that includes a virtual party costs $50. For more information, visit here.

Cardi B Earns Top 10 Spot on EDO’s List of Celebrity Appearances in Branded Commercials During Super Bowl LV

Cardi B is makin’ super (bowl) impact…

Analytics corporation EDO has ranked the celebrity appearances in branded commercials during Super Bowl LV, with the 28-year-old half-Dominican American rap superstar earning a spot in the Top 10.

Cardi B, UberEats, Wayne's World

EDO’s list ranks the top-searched celebrities based on the number of times they were searched in a five-minute period after their ad dropped versus the average searched celeb who was in a Super Bowl ad (weighted at 100).

Cardi B, the only Latinx artist to make the Top 10, comes in at No. 10 for her UberEats Wayne’s World ad with an 8.5x search.

The spot shows Saturday Night Live’s famed characters Wayne and Garth (Mike Myers and Dana Carvey) in Wayne’s basement doing their cable access show from Aurora, Illinois.

“As a local access show, we want everyone to support local restaurants,” Wayne says.

“But, we’d never manipulate you the way all these commercials do,” Garth says as subliminal words “eat” and “local” flash on the screen.

Then there are repeated attempts to get the message out, including having baby versions of Wayne and Garth dressed in shirts that say “eat local.”

When Wayne says they would “never shamelessly rely on a celebrity cameo,” here comes Cardi B. The commercial then shows shots of Wayne and Garth dressed like Cardi, and vice-versa.

The Voice judges and fiancés Gwen Stefani and Blake Shelton respectively ranked in the No. 1 and 2 spots.

In their commercial, fellow Voice judge Adam Levine sets them up on a blind date with the tagline for the 5G network being “Don’t Trust Your Love Life to Just Any Network.”

Myke Towers Among the Musicians/Creators Named to #YouTubeBlack Voices Class of 2021 Grant Program

Myke Towers is getting a global assist…

YouTube is using capital from its $100 million #YouTubeBlack Voices Fund, which launched last October, to create a global grant program for Black creators on the platform, including the 27-year-old Puerto Rican rapper, singer and songwriter.

Myke Towers

Towers, who has been active in the music scene since 2014, has raised his profile with collaborations with Bad Bunny, Becky G and Piso 21, among others.

The program kicks off with the #YouTubeBlack Voices Class of 2021: A group of 132 creators from across six countries, which includes 21 music artists, including Towers, alongside photographers, lifestyle vloggers, personal trainers and more.

Through the program, YouTube plans to directly invest in 500 creators total by the end of 2023, with the goal to equip Black creators with the resources to succeed on the platform.

“The #YouTubeBlack community is filled with so many passionate, creative, talented and brilliant artists and entrepreneurs,” YouTube vp, responsibility Malik Ducard said. “These creators and artists have been doing this work already and are known by their communities, but we’re really excited to invest in them, and we believe that they can and will become household names with this support.”

Added Lyor Cohen, global head of YouTube Music, during the briefing: “This is not a flash-in-the pan Instagram moment. This is about keeping the drum beat of change alive, and in the DNA of our organization.”

The 132 creators hail from the United States, Kenya, Brazil, Australia, South Africa and Nigeria. They were selected in part based on their past participation in #YouTubeBlack, the campaign and event series promoting Black creators which YouTube launched in 2016.

In addition to Towers, the 21 musicians included in the inaugural class are Brent Faiyaz, BRS KashFireboy DML, Jean Dawson, Jensen McRae, Jerome FarahJoy Oladokun, KennyHoopla, Mariah the Scientist, Brazil’s MC Carol, Miiesha, Brazil’s Péricles, Brazil’s RaelRexx Life Raj, Sauti Sol, serpentwithfeet, Sho MadjoziTkay Maidza, Brazil’s Urias and Yung Baby Tate.

“Our expectation is that these artists are going to be significant and important voices, and make music even more enjoyable,” Cohen said during the briefing. “There’s no question how significant of an impact Black music has had, not just in America, but globally.”

The cohort also includes creators like lifestyle vlogger Kelly Stamps and Jabril Ashe (known as Jabrils), who makes educational videos about gaming, technology and artificial intelligence.

Each Class of 2021 creator will receive an undisclosed amount of seed funding to use as they see fit to develop their channels — whether that means hiring a video editor or purchasing new lighting equipment, for example — as well as additional support from YouTube in the form of trainings, workshops and networking opportunities. According to Ducard, the grants do not come with any specific content requirements.

“We are not only supporting them in the moment, but this is seed funding that will help them to thrive on the platform long-term,” he added.

Moving forward, creators will apply for the grant program through an application process, details of which YouTube has yet to disclose.

The #YouTubeBlack Voices Fund is YouTube’s multi-year, global commitment to amplify Black voices on the platform and educate audiences about racial justice, in part by producing and acquiring new YouTube Original programs which focus on racial justice and the Black experience. Since its launch in October, the fund has supported programs such as 2 Chainz‘ “Money Maker Fund” series highlighting HBCU entrepreneurs and Masego‘s “Studying Abroad” livestreamed concert series.