Maluma Becomes First Celebrity to Fully Design a Collection for Balmain

Maluma is getting some real hands on fashion design experience…

The 27-year-old Colombian singer has teamed up with fashion house Balmain to launch a limited edition collection that’ll be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

Maluma

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

This marks Balmain’s second-ever celebrity collaboration (the first was with Beyonce), and the first time ever that the brand has collaborated with a celebrity in the actual designing of a collection.

Maluma x Balmain

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

Maluma x Balmain

“Maluma, more than being an incredible singer, is bringing a lot to the fashion community with his joy and his happiness and the fact that he’s always playing his style from different kinds of houses from around the world, mixing different cultures as well,” Balmain creative director Olivier Rousteing told Billboard. “For Balmain, which is a French brand from Paris, the collaboration with Maluma is obviously [adding] to Balmain and pushing the aesthetic more internationally.”

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

Maluma x Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket. Photos and billboards of Maluma wearing the new line will be featured at Balmain stores and at Saks.

Maluma, a Balmain fan who’s often worn the brand in high-profile appearances, first collaborated with Balmain creative director Olivier Rousteing for his 2020 performance at the MTV Video Music Awards.

“From that, point we just exchanged texts and were like, ‘Why don’t we work together? Because your aesthetic and your vision of music can really combine with my fashion world,’” says Rousteing.

“We ended up riffing on the sherbet tones, sexy styling and ’80s silhouette of Crockett and Tubbs for Maluma’s amazing performance of Hawái,” says Rousteing in a statement. “And, after the success of that VMA appearance, we knew we had to push our partnership further.”

Initially, the plan was to design a collection that Maluma would wear for his 2020 tour. When Covid-19 shifted those dates, “we decided to release our Balmain-Maluma collaboration as a special, limited-edition collection,” as Rousteing explains.

Maluma has long publicly spoken of his desire to partner with a fashion brand and he is known for wearing couture in his tours and photo shoots. At a Billboard Latin Music Conference in 2018, he specifically said he wanted to launch his own line clothing with a high fashion brand.

While Balmain would not disclose financials on the deal, Maluma, as a creative partner and face of the line, will be compensated in some way.

Most immediately, he is expected wear his new line during the Latin American Music Awards that air live April 15 on Telemundo.

“This process was exciting, as I have always dreamt to design one day, and I was happy to have a friend like Olivier let me express creatively through fashion,” Maluma says.

Maluma Makes History as First Male to Grace the Cover of ELLE Magazine

It’s a historic first for Maluma

The 26-year-old Colombian singer/songwriter and heartthrob has made history as ELLE magazine’s first-ever solo male cover.

Maluma, ELLE Magazine

Maluma shares the February cover spotlight with Jennifer Lopez, who graces a separate cover of the magazine.

Maluma’s cover features the global superstar rocking green hair.

Maluma, ELLE Magazine

Although the Colombian singer-songwriter’s world tour was suspended last year due to the coronavirus pandemic, Maluma’s popularity has continued to skyrocket with a high octane performances at the MTV Video Music Awards and the American Music Awards, a “Hawái” remix with The Weeknd and more.

Maluma, ELLE Magazine

“Jennifer, she’s not only a work partner — I would say she is my friend,” Maluma said of J.Lo during the interview. “She is someone I admire, and she is someone I’ve followed since I was a little kid. So for me, being part of this movie was almost surreal. It was a big surprise when they called me, but I was ready for it.”

In May, Maluma and Lopez will star alongside Owen Wilson in the rom-com Marry Me.

Maluma Wins His First-Ever Moon Person Prize at This Year’s MTV Video Music Awards

Maluma is officially over the Moon (person)

The 26-year-old Colombian singer-songwriter, who recently released his surprise new album Papi Juancho, won his first-ever Moon Person trophy at Sunday’s MTV Video Music Awards ceremony.

Maluma

During this year’s socially distanced and COVID-19-compliant awards ceremony, Maluma and J Balvin picked up the Best Latin award for their hit collaboration “Que Pena.” It’s J Balvin’s fifth MTV VMAs trophy, and his third straight in the Best Latin category.

Maluma, who performed during this year’s VMAs ceremony, had previously been nominated three times in the Best Latin category.

But Maluma wasn’t the only Latinx act with reason to celebrate…

CNCO picked up their first MTV Video Music Awards prize.

The Latin boy band, a Push Artist of the Year nominee at last year’s ceremony, won in the Best Quarantine Performance category for their “MTV Unplugged at Home” at-home concert earlier this year. The performance featured the songs “De Cero” and “Honey Boo.”

Airing live on MTV and simulcast on The CW and other ViacomCBS brands, the 37th annual ceremony was hosted by Keke Palmer with performances by Lady Gaga, Ariana Grande, The Weeknd and others. Shot in the various boroughs of New York City, the ceremony was an homage to the city and its resilience.

Here’s the complete list of winners:

Video of the Year: The Weeknd – “Blinding Lights” – XO / Republic Records
Best Art Direction: Miley Cyrus – “Mother’s Daughter” – RCA Records – Art Direction by Christian Stone
Best Editing: Miley Cyrus – “Mother’s Daughter” – RCA Records – Edited by Alexandre Moors, Nuno Xico
Best Cinematography: Lady Gaga with Ariana Grande – “Rain On Me” – Streamline / Interscope Records – Cinematography by Thomas Kloss
Best Quarantine Performance: CNCO – Unplugged At Home
Best Choreography: BTS – “On” – Big Hit Entertainment – Choreography by Son Sung Deuk, Lee Ga Hun, Lee Byung Eun
Best Visual Effects: Lady Gaga with Ariana Grande – “Rain On Me” – Streamline / Interscope Records – Visual Effects by Ingenuity Studios
Best Rock: Coldplay – “Orphans” – Atlantic Records
Push Best New Artist: Doja Cat – Kemosabe / RCA Records
Best Hip-Hop: Megan Thee Stallion – “Savage” – 300 Entertainment
Tricon Award: Lady Gaga
Video for Good: H.E.R. – ”I Can’t Breathe” – MBK / RCA Records
Artist of the Year: Lady Gaga – Streamline / Interscope Records
Best R&B: The Weeknd – “Blinding Lights” – XO / Republic Records
Best Pop: BTS – “On” – Big Hit Entertainment
Best Music Video from Home: Ariana Grande & Justin Bieber – “Stuck with U” – Republic Records / Def Jam
Song of the Year: Lady Gaga with Ariana Grande – “Rain On Me” – Streamline / Interscope Records
Best Latin: Maluma ft. J Balvin – “Qué Pena” – Sony Music Latin
Best Direction: Taylor Swift – “The Man” – Republic Records – Directed by Taylor Swift
Best Collaboration: Ariana Grande & Justin Bieber – “Stuck with U” – Republic Records / Def Jam
Best K-Pop: BTS – “On” – Big Hit Entertainment
Best Group: BTS
Best Alternative: Machine Gun Kelly – “Bloody Valentine” – Bad Boy / Interscope Records
Song of the Summer:
BLACKPINK “How You Like That”

CNCO Debuts New Single “Beso” During First-Ever MTV Video Music Awards Main Show Performance

It’s a special first for CNCO

The Latin boy band brought their signature style and flare as they live-debuted their new single “Beso” at Sunday night’s MTV Video Music Awards.

CNCO, MTV VMAs

It’s the first time CNCO has performed on the big show. The band had previously performed their single “De Cero” on the red carpet during the MTV VMAs pre-show last year.

CNCO, which was formed during the first season of La Banda, began their set while singing in — and on top of — parked cars at Brooklyn’s Skyline Drive-In, the same place Maluma had performed earlier in the night.

Busting out their best dance moves, the band got the socially distanced crowd hyped as they delivered the first public performance of their new song “Beso.”

Getting as close to the crowd as they could, the band members later moved to the main stage, then danced their way to a second stage in the middle of the venue, where one member was flipped around by his bandmates after fireworks went off in the background.

“We are super excited to be performing at the VMA’s this year,” said CNCO members Christopher Velez, Richard Camacho, Joel Pimentel, Erick Brian Colon and Joel Pimentel prior to the show. “It means so much that we’re able to share our culture with the world. It makes it even better that this year that after not being able to perform for so long, Toyota is giving us the chance to not only do that, but do it in front of our fans. There’s nothing like it, and we can’t wait!”

This year, CNCO is nominated for three VMAs, including Best Quarantine Performance, Best Choreography for “Honey Boo” and Best Group

Maluma Performs “Hawai’ at the Skyline Drive-In During the MTV Video Music Awards

The Skyline’s the limit for Maluma

The 26-year-old Colombian singer/songwriter brightened up the MTV Video Music Awards on Sunday night with his performance from the Skyline Drive-In in New York City.

Maluma, MTV VMAs

Performing from the Greenpoint, Brooklyn waterfront, Maluma opened his epic, socially-distanced number while sitting on top of a motorcycle and wearing a sunny yellow suit.

With a glittery moon backdrop — and the shimmering water — behind him, Maluma shined bright during his rendition of “Hawai.”

Surrounded by backup dancers in coordinating yellow outfits, Maluma performed to a distanced audience watching from their cars. He capped off the set with an explosion of fireworks.

It was Maluma’s second time performing at the MTV VMAs. He first appeared on the awards show in 2018, performing his hit single “Felices Los 4.”

Maluma Releases Surprise New Album “Papi Juancho”

Maluma’s earning extra papi points…

The 26-year-old Colombian singer/songwriter has surprised the world with the release of his latest album, Papi Juancho, which was released at midnight on August 21.

Maluma

Maluma, who was recently named to Variety’s Power of Your Hollywood list, recorded most of the set during the COVID-19-imposed lockdown with his longtime producer collaborators and co-writers The Rude Boyz (Kevin ADG and Chan “El Genio”).

“All I could do during lockdown in Medellin was work alone in my studio,” Maluma told Billboard in an exclusive interview. “That’s why this album has so much of my true essence; because I did so much of it alone.”

Papi Juancho, a title that plays off of Maluma’s nickname of “Juancho” (short for Juan Luis), features a handful of duets with old and new school reggaetón stars, from Ñejo y Dálmata to Myke Towers and Yandel. But the bulk of the songs are pure Maluma, ranging from romantic to raunchy street, experimenting with new, acoustic sounds and, as usual, boasting deceptively simple lyrics that evoke conversations with friends.

The 22-track album has plenty of hits, as well as a few hidden gems, like the must-hear tracks “Medallo City,” “Hawái,the first single release off the album, “Vete Vete,”featuring Ñejo y Dalmata, and “Madrid.”

https://open.spotify.com/album/0p2yf6DucEgvj8Uk8KXJJv?si=tg3n6ewQQl6oxyC5BfIEWQ

Maluma will perform at this year’s MTV Video Music Awards.

Kenny Ortega Signs with A3 Artists Agency

Kenny Ortega has new representation…

The 70-year-old Spanish American prolific director, choreographer and producer has signed with A3 Artists Agency.

Kenny Ortega

Ortega earned a Primetime Emmy for choreography and a DGA Award for his work on the Disney Channel’s High School Musical.

High School Musical 2 drew over 17 million viewers when it premiered on Disney Channel, making it the most watched program in cable telecast history. He’s also the executive producer for the film’s soundtracks.

Disney’s High School Musical 3, which made the leap from television to the big screen, opened to $42M at the domestic B.O., marking the biggest theatrical box office opening for a musical in history. The film earned more than $252M globally off an $11M budget.

Ortega directed and choreographed the Descendants trilogy, Newsies, and Hocus Pocus, and choreographed classic films like Dirty Dancing, Ferris Bueller’s Day Off, and Pretty in Pink, among others.

Other recent work includes A Change of Heart, The Rocky Horror Picture Show: Let’s Do the Time Warp Again for Fox and The Hocus Pocus 25th Anniversary Special for Freeform.

On September 10, Netflix will release Ortega’s next directorial project Julie and the Phantoms, a family musical comedy based on a Brazilian television series.

It’s the first title under Ortega’s new multi-year deal with Netflix. He’s also set to direct and produce a feature musical adaptation of Elise Primavera’s book series Auntie Claus, under the pact.

In addition to his Emmy for High School Musical, Ortega earned two others for choreography and variety/music/comedy program direction for the XIX Winter Olympics Opening Ceremony. Last year he received the prestigious Disney Legends Award and a star on the Hollywood Walk of Fame. His other honors include The Fred & Adele Astaire Lifetime Achievement Award, Bob Fosse Award, American Choreography Lifetime Achievement Award, MTV Video Music Award, American Music Award, among many others.

Maluma to Perform on This Year’s MTV Video Music Awards

Maluma is preparing for the big show…

The 26-year-old Colombia singer has been added to the performers list for the MTV Video Music Awards.

Maluma

Maluma, nominated in the Best Latin category for his J Balvin collaboration “Que Pena,” joins a roster of additional performers that includes The Weeknd, Roddy Rich and Latin boy band CNCO, their first-ever time performing on the awards show.

It’ll be Maluma’s second time performing on the MTV VMAs. He performed “Felices los 4” on the 2018 show. It’ll be CNCO’s first performance on the show.

Maluma won a Latin Grammy for best contemporary pop vocal album in 2018 for F.A.M.E. He was nominated for a Grammy earlier this year for best Latin pop album for 11:11.

J Balvin, the most-nominated Latino this year, BTS and Doja Cat were announced as performers last week.

The August 30 show, to be hosted by Keke Palmer, will be held at various outdoor sites in New York, rather than at Barclays Center in Brooklyn, as originally planned. MTV is saying the show “will pay homage to New York with outdoor performances around the city.”

This will be the second year in a row that the VMAs will have multiple Latin performances. Last year, J Balvin teamed with Bad Bunny to perform “Qué Pretendes,” and Rosalía teamed with Ozuna to perform three songs — “A Ningún Hombre,” “Yo x Ti, Tu x Mi” and “Aute Cuture.” It’s a strong suggestion that Latin music is becoming a more

Additional performers to be announced soon.

J Balvin to Perform at This Year’s MTV Video Music Awards

J Balvin is taking the VMA stage…

The 35-year-old Colombian reggaeton singer is among the handful of performers for this year’s MTV Video Music Awards.

J Balvin

Balvin leads the pack of Latino/a nominees this year with four nods, including Best Collaboration for his Black Eyed Peas team-up “Ritmo (Bad Boys For Life).”

Other performers include BTS, taking the MTV VMAs stage for the first time ever to perform their new English-only single “Dynamite,” and “Say So” singer Doja Cat.

More performers for the annual awards show will be announced as the ceremony approaches.

The 2020 MTV VMAs  will air on Sunday, August 30 on MTV.

Cardi B to Appear in The Late Late Show’s Latest “Carpool Karaoke” Segment with James Corden

Cardi B is hitting the carpool (karaoke)lane…

The 26-year-old half-Dominican rap superstar is set to appear on The Late Late Show’s “Carpool Karaoke” segment with host James Corden, scheduled to air this Monday, December 17.

Cardi B

The unlikely duo drive around Los Angeles, pausing briefly for a parking lesson for the Bronx-born rapper.

Cardi B was a regular cast member on the VH1 reality series Love & Hip Hop: New YorkHer “I Like It” single was the first by a female rapper to have multiple No. 1 songs on the charts, and she also scored a similarly lofty perch with her Maroon 5 collaboration, “Girls Like You.”

Time magazine has named her one of the 100 Most Influential People in the World.

She’s had three No. 1 singles, seven Grammy nominations, three American Music Awards, three MTV Video Music Awards, nine BET Hip-Hop Awards, and a Billboard Music Award.