Farruko Releases New Single “Nazareno”

Farruko is talking candidly about the downside of fame…

The 31-year-old Puerto Rican singer and songwriter has released the new single “Nazareno,” where he speaks candidly about the pitfalls of fame:

Farruko“You’re surrounded by envy and hypocrisy; all eyes on you, everyone agreeing with you ‘cause you’re on top,” muses Farruko in the verse, before laying it out in the chorus: “Everyone’s around in the good times, but in the bad times, they all go their own way.”

The dichotomy here is how catchy “Nazareno” is, a reggaetón/dance track a la “Pepas” with a repeating, hypnotic motif.

The video reinforces the divergence: It kicks off with Farruko smoking and drinking at a strip club where the sexy, sexual dancers eventually morph into preying vampires.

“The music is not what’s bad; we make it bad with the messages we put on it,” he told Billboard, when asked how he balances the reggaetón beat with his current mentality. “Before, my competitiveness and my desire to reach a position enslaved me. I didn’t value everything I received from the fruits of my labor because I gave importance and I revered power and material things.

“But that doesn’t control me anymore,” he added. “Now, I control my music and my career goes at my pace, not at the pace of the industry or the public. Carlos, the human being, is above that, and family is above that and God is above me. My relationship with God is the most important priority in my life.”

Farruko’s conviction is in evidence in the “Nazareno” music video, which is accompanied by a warning for graphic images, and which ends with Farruko reflecting and a quote from the Book of Titus.

Anitta to Appear in Billboard’s Facebook Watch Series “12 Hours With…”

Ready to spend 12 hours with Anitta?

Billboard has announced a brand-new Facebook Watch series centered on the 28-year-old Brazilian singer, Maluma, Prince Royce and Mariah Angeliq, spotlighting the four Latin hitmakers during Latinx and Hispanic Heritage Month.


The four-part series, titled 12 Hours With…, will dig deep into the four artists’ stories about how their heritage and roots helped build a foundation for their music careers and how they’re shaping culture and building on generations of Latin influence across the globe.

Maluma will star in the first episode, “12 Hours With Maluma,” which will premiere October 5 at 9:00 am ET on Facebook Watch and simulcast on Billboard.com and the Facebook app.

Anitta’s episode will premiere October 7, while “12 Hours With Prince Royce” will air on October 12 and Mariah Angeliq’s special will round out the series on October 14.

Billboard‘s “12 Hours With…” Facebook Watch series was produced by The Intellectual Property Corporation.

Learn more about Facebook’s Latinx and Hispanic Heritage Month celebrations here.

J Balvin Kicks Off NPR’s “El Tiny” Home Concert Series in Celebration of Hispanic Heritage Month

Size doesn’t matter for J Balvin

The 36-year-old Colombian singer has kicked off NPR‘s “El Tiny” series in celebration of Hispanic Heritage Month.

J Balvin

Balvin’s performance on September 16 was the first of 10 “El Tiny” concerts that will feature Latin artists like Camila CabelloPrince RoyceSech, Nicki Nicole and Silvana Estrada. The series will run through October 15, the last day of Hispanic Heritage Month.

Backed by the Brooklyn Bridge in the middle of the East River, the chart-topping artist kicks off his 15-minute mini concert, singing new tracks off his latest and most personal album yet, Jose. He kicks off the set with “Vestido” and goes on to perform “Que Locura,” “OTRO FILI,” “F40” and closes with fan favorite “In Da Getto.”

“Even though we have some of the biggest names in Latin music scheduled, our ‘El Tiny’ takeover of the Tiny Desk (home) concerts is more than just entertainment,” Felix Contreras, host of NPR Music‘s Alt.Latino, said in a statement. “I firmly believe that music has always been an accurate barometer of what’s going on in the Latin communities here in this country. Reggaetón hip-hop, soul, Afro Latino, jazz — it’s all reflected in our lineup and shows how diverse our listening habits, and our community, is.”


The nine-time finalist at the 2021 Billboard Latin Music Awards recently spoke to Billboard about his 24-track set released on September 10. “The album was made thinking about myself and what I like to do,” Balvin said. “When I realized I didn’t have to box myself into a concept, like I did with Colores, I said, ‘The concept is me.'”

Ozuna Teams Up with National Football League (NFL) for Special Latinx Content

It’s a touchdown for Ozuna.

In celebration of Hispanic Heritage Month, the 29-year-old Puerto Rican singer/songwriter has teamed up with the National Football League for special content geared towards Latinx NFL fans.


The NFL has introduced new partnerships, collaborations and activations that are “designed to celebrate la cultura Latina” throughout the NFL season, including working with Ozuna.

The Puerto Rican chart-topping artist joined the NFL to advise on its season-long content vision her career, music, love and upcoming projects.for reaching Latinx fans.


Additionally, Ozuna, along with NFL legend Victor Cruz, will be featured in the campaign and support promotional initiatives.

“I’m honored to be partnering with the NFL on such a groundbreaking new initiative to highlight the diversity of their fans, especially now during Latinx Heritage Month,” said Ozuna about the partnership. “For the NFL to acknowledge, support, and encourage our culture is meaningful.”

Gloria Estefan Taking Part in the Paley Center’s Online Celebration of Latino Contributions to Television During Hispanic Heritage Month

Gloria Estefan is helping celebrate television’s Latino stars…

The 63-year-old Cuban Grammy-winning singer will be among the celebrities taking part in a month-long online celebration of contributions to television by Hispanics by the Paley Center for Media.

Gloria Estefan

Estefan joins a roster of participants that includes Alex Rodriguez and Eva Longoria.

The Paley Center’s tribute to the work of actors, journalists and other notable Latinos began this week and will be held virtually due to the coronavirus pandemic.

It’s the first such event by Paley to coincide with Hispanic Heritage Month, which runs from September 15 to October 15.

The inaugural celebration will feature “conversations and events that spotlight critically acclaimed, groundbreaking, and culturally influential Hispanic personalities and rising stars who demonstrate the power of the community” and its cultural impact, the center said.

Maureen J. Reidy, the center’s president and CEO, called it a “a must-see celebration for the whole family that informs, educates, and entertains.”

A bilingual component with education programs, interactive trivia and other elements is available at paleycenter.org through October 15.

A Tribute to Hispanic Achievements on Television,” 8:00 pm Wednesday on Yahoo Entertainment. Estefan, Longoria, Edward James Olmos, Jimmy Smits and George Lopez are among those participating, with Soledad O’Brien as moderator.

Alex Rodriguez in Conversation,” 8:00 pm Thursday, Yahoo Entertainment and Yahoo Sports. The baseball great discusses his career in and out of sports, with Natalie Morales as moderator.

Telemundo’s ‘La Reina del Sur: A Conversation with the Stars,” October 2, Yahoo Entertainment and Yahoo en Español. Series lead Kate del Castillo and cast members Isabella Sierra and Alejandro Calva join in a Spanish- and English-language panel about the hit telenovela and its upcoming third season.

Hispanic Voices in Media,” 8 p.m. Oct. 8, Yahoo News. Journalists Ana Cabrera, Ilia Calderón, Jose Diaz-Balart, Tom Llamas and Juan Williams discuss TV’s role in informing Hispanic Americans and issues including politics, the pandemic and immigration. Mariana Atencio is the moderator.

Kehlani’s “It Was Good Until It Wasn’t” Predicted to Be Her Highest Charting Album on the Billboard 200

Kehlani’s thisclose to achieving a personal best…

The 25-year-old part-Mexican American singer-songwriter’s latest album, It Was Good Until It Wasn’t, is expected to debut in the Top 10 on next week’s Billboard 200 albums chart.


Kehlani’s album is predicted to reach around 75,000 equivalent album units sold in the week ending May 14, putting it in the race for the No. 2 stop on the chart. 

And if the numbers hold up, Kehlani could capture her highest charting album, and best week in terms of units earned, with this latest release. Kehlani’s new album is supported by a small range of merchandise/album bundles.

Presently, her highest charting set is SweetSexySavage, which debuted and peaked at No. 3 in 2017 with 58,000 first-week units (her biggest week, in terms of volume).

The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which comprises traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). 

The top 10 of the May 23-dated Billboard 200 chart is scheduled to be revealed on Billboard’s website on Sunday, May 17. 

Thalia Among the Artists Featured on Billboard’s Latin Divas Spotify List

Thalia will have you dancing this Hispanic Heritage Month…

In celebration of Hispanic Heritage Month, which takes place from September 15-October 15, Billboard has created a special Spotify playlist honoring the Latinas in music, including the 48-year-old Mexican singer.


Billboard’s Latin Divasplaylist gathers the best songs from the best Latinas in music, including Thalia, Paulina RubioAnittaShakiraJennifer Lopez, Karol GNatti NatashaCamila CabelloBecky Gand more talented Latin female artists who are proud of their Hispanic heritage.

Check out the playlist below, and let us know who’s your favorite diva on the list:

Gustavo Dudamel Promotes Musical Dreams in Hispanic Heritage Month Video

Gustavo Dudamel is inspiring children to embrace the music in their hearts… 

The 36-year-old celebrated Venezuelan conductor and violinist joined the animated characters of Disney Jr.’s Latina princess series Elena of Avalor for a new Hispanic Heritage Month spot aimed at encouraging children’s musical dreams.

Gustavo Dudamel

“Music is my life,” the L.A. Philharmonic music director tells kids in the promo, which started airing on Friday in honor of Hispanic Heritage Month. “The most important thing is that I have a chance to share with people.”

When asked by a young musician how he became a conductor, the orchestra leader said he would play pretend that he was a conductor when he was growing up, arranging his toy soldiers like orchestra musicians. “I was 11 years old and the conductor was late, and I went to the podium and I started to conduct,” Dudamel recalled, making it sound easy — yet, hopefully inspiring other aspiring conductors to take the podium themselves.

Cabello Pens Moving Essay About Growing Up an Immigrant in the U.S.

Camila Cabello is opening up about her immigrant background…

The 19-year-old Cuban singer and Fifth Harmony member, who was born in Cojímar, Cuba, has penned a heartfelt essay about growing up as an immigrant in the United States, explaining how it has shaped her personal drive and sense of self.

Camila Cabello

The piece was published Thursday (Sept. 15) by Pop Sugar as part of the publication’s Hispanic Heritage Month coverage and gives an account of Cabello’s move to the U.S.A. as a 7-year-old, having grown up in Havana, Cuba, and Mexico City.

In the essay, she recalls crossing the border with her mother and her siblings, leaving her father behind, saying goodbye to her extended family, and as a kid not understanding the significance of it all.

“Why were we packing up our stuff? Why was my grandma hugging me tighter than usual? Where were we going?” she writes. “‘We’re going to Disney World!’ That’s what my Mom told me when we were crossing the border. She packed a little backpack with my Winnie the Pooh journal and my doll, and we crossed the border from Mexico to the US, seeing my Dad become an ant in the distance as he stayed behind.”

Her father joined the family a year later in Miami, but both her parents had to work from the ground up. Her mother had been an architect in Cuba, but none of her training meant anything in America. Her parents took jobs at Marshalls stacking shoes and washing cars at a mall and eventually worked their way up, eventually starting a construction company together.

“I learned from my family that if you work hard enough and you want it badly enough, you can do the impossible,” Cabello writes.

It was this drive that inspired her to audition for The X Factor and led to her career as a singer in Fifth Harmony. And it was this experience that has shaped her belief on immigration in our country.

“I am so proud to be Cuban-Mexican,” she writes. “This country was built on immigrants. People who were brave enough to start over. How strong we are to leave behind everything we know in hopes of something better. We are not fearless, we just have dreams bigger than our fears. We jump. We run. We swim, we move mountains, we do whatever it takes. And so next time, when anybody wants to tell you they want to build a “wall” on our border, remember behind that wall is struggle, determination, hunger. Behind that wall, could be the next cure for cancer, the next scientist, the next artist, the next drummer, the next anything they work hard enough to become!”

Read the full essay on Pop Sugar.

Daddy Yankee to Receive People En Español’s 20th Anniversary Award

Daddy Yankee is celebrating a career milestone…

The 39-year-old Puerto Rican reggaeton star will be honored with People En Español‘s 20th Anniversary Award at its annual festival during Hispanic Heritage Month.

Daddy Yankee

Daddy Yankee will receive the special award to celebrate over two decades in the music industry — his first album, No Mercy, was released in 1995.

“His influence on our culture and on millions of people across the globe is emblematic of our brand’s mission to unite and inspire,” said People En Español‘s publisher, Monique Manso.

“Festival People en Español is a truly unparalleled experience in Hispanic culture,” Manso adds. “Celebrating the brand’s 20th anniversary during the culmination of Hispanic Heritage Month will make this a momentous occasion for our community.”

The fifth edition of the two-day festival, which falls this year on October 15 and 16, will feature music performances, meet-and-greets with Latin stars and panel discussions — all at the Jacob Javits Center in New York City.

Currently a judge on Telemundo‘s La Voz Kids, Yankee is also performing across the U.S. this summer with Don Omar on the pair’s Kingdom Tour.