Farruko to Perform at This Year’s Billboard Latin Music Awards

Farruko is headed to the Billboard Latin Music Awards

The 32-year-old Puerto Rican rapper and singer has been added to the list of artists who will perform at the awards show, which will take place on Thursday, October 5.

FarrukoThe “Pepas” singer is among a list of new performer additions that includes Banda Carnaval, Eddy Lover, Grupo Frontera, La Factoría, Marc Anthony, Nicki Nicole, Pepe Aguilar, Sky Rompiendo, Sofia ReyesXimena Sariñana and Yng Lvcas. 

On Monday, Billboard and Telemundo announced the second round of performers who will take the stage at the Watsco Center in Coral Gables, Florida. The show will be broadcast live on Telemundo and simultaneously on the Spanish entertainment cable network Universo, on Peacock and on the Telemundo app. Throughout Latin America and the Caribbean, it will be available on Telemundo Internacional.

Among the previously announced performers are Calibre 50ChiquisEl AlfaEladio CarriónJustin QuilesLos Ángeles AzulesManuel TurizoMarshmelloMyke TowersPeso PlumaTini and Yandel.

This year, Mexican music sensation Peso Pluma leads the list of finalists with 21 nods across 15 categories, including Artist of the Year, Songwriter of the Year, Global 200 Latin Artist of the Year and Top Latin Album of the Year. His collaboration with Eslabon Armado, “Ella Baila Sola,” is up for six awards, including Hot Latin Song of the Year, Global 200 Latin Song of the Year and Sales Song of the Year. And his hit with Yng Lvcas, “La Bebe,” competes in five categories, including Hot Latin Song of the Year and Latin Rhythm Song of the Year.

Following Peso Pluma are Bad Bunny and Grupo Frontera with 15 nods each, including four together for their collab “un X100to,” while Karol G has 13, and Shakira and Fuerza Regida have 12 each.

Christian Chávez to Make Special Appearance During This Year’s Billboard Latin Music Week

Christian Chávez will be making a special appearance at this year’s Billboard Latin Music Week

The 40-year-old Mexican singer, songwriter and actor and his recently reunited RBD group mates Maite Perroni and Christopher von Uckermann have been confirmed for the 2023 Billboard Latin Music Week, set to take place on October 2-6 at the Faena Forum in Miami.

Christian ChávezFollowing their reunion tour announcement after a 14-year hiatus, the three RBD members will take center stage at Latin Music Week to share how their reunion tour came to fruition. This RBD marquee appearance follows another first as this month, all five members — Anahí, Dulce María, Perroni, Chávez and von Uckermann — will sit down with Billboard and Billboard Español for their first interview as a group.

Additionally, Chencho CorleoneFeidManuel Turizo and Myke Towers are also set to be part of the five-day legacy event.

Colombian superstar Feid, will bring together his creative and management team for a blow-by-blow panel on how his passion translated to success.

Hitmaker Myke Towers will participate in the “Deja tu Huella” panel presented by Cheetos. During the panel, the “LALA” singer will share the stage with fellow creatives from different fields who have also brought together success in conjunction with social responsibility.

Puerto Rican singer-songwriter and producer Corleone will be part of a panel conversation with Vico C. And, Manuel Turizo will grace the stage for a one-on-one conversation.

The aforementioned artists join a star-studded Billboard Latin Music Week that will feature exclusive panels and conversations with hitmakers throughout the week.

Previously announced participants include Shakira, Arcángel, Edgar Barrera, Maria Becerra, Eladio Carrión, Fonseca, GALE, Grupo Frontera, Natanael Cano, Nathy Peluso, Nicki Nicole, Peso Pluma, Santa Fe Klan, Sebastián Yatra, Vico C, Yng Lvcas, and Young Miko, with more to be revealed.

With 30 years of events, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world. After a sold-out 2022 edition that featured star Q&As with Maluma, Ivy Queen, Chayanne, Romeo Santos andChristina Aguilera, to name a few, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2023 Billboard Latin Music Awards on Thursday, October 5, at the Watsco Center in Miami, and will broadcast live on Telemundo. The awards show will broadcast simultaneously on Spanish entertainment cable network Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.

Myke Towers’ “Lala” Rises to No. 1 on Billboard Argentina Hot 100

Myke Towers’ latest single is a hit in Argentina…

The 29-year-old Puerto Rican rapper, singer and songwriter captures his third No. 1 on the Billboard Argentina Hot 100 chart as his latest single, “Lala,” rises 2-1 to lead the August 5-dated ranking.

Myke TowersIt’s his first champ since “Bandido” ruled for seven weeks in 2021. Since then, the Puerto Rican artist has placed two other No. 2-peaking songs: “Ella No Es Tuya,” with Rochy RD and Nicki Nicole, and “Pareja del Año,” with Sebastián Yatra, during the same year.

“Lala” ejects “Los Del Espacio” by LIT KillahTiago Pzk, Duki, Emilia, RusherkingBig One and FMK from the lead, with a 1-3 dip, after its seven-week command.  

Meanwhile, Maria Becerra’s “Corazón vacío” rebounds 3-2 after its one week in charge (July 22-dated list).

A new top 10 arrives this week: Big One, Ulises Bueno and Rusherking’s “Mentiras | CROSSOVER #3” rallies 71-7 in its second week. With a 64-place climb, the song scores the Greatest Gainer honors and concurrently earns Bueno his first top 10 on his second try.

The Hot Shot Debut of the week goes to El Jordan 23 and Ugly Duck who both score their first entry with “Cabaña” at No. 58.

Shakira to Take Part in 2023 Billboard Latin Music Week

Shakira is ready to open up…

The 46-year-old Colombian superstar has been confirmed for 2023 Billboard Latin Music Week, which will take place October 2-6 at the Faena Forum in Miami.

ShakiraShakira — who in May was named Billboard’s first-ever Latin Woman of the Year — will participate in an exclusive superstar Q&A.

Shakira joins a star-studded roster for the five-day legacy event that will feature exclusive panels and conversations with hitmakers throughout the week.

Other confirmed artists for Latin Music Week include Peso Pluma, Nicki Nicole, Maria Becerra, Grupo Frontera, Natanael Cano, Arcángel, among many others.

Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.

Lex Borrero Partners with Tommy Mottola to Acquire Arro Media, Now to Be Called AM16

Lex Borrero is expanding his entertainment empire…

The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola  to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The Latin Grammy Cultural Foundation and more.

Lex BorreroFounded by Cristina Arcay, the company will be rebranded as AM16.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Borrero and Mottola in a press release. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16 will find the intersection among music, entertainment and culture. Together, it will bring Arro’s capabilities with Neon16’s “innovative approach to cultural storytelling and experiential activations,” they said. The merger will include brand strategy and partnerships, product development, content production, music marketing, social media management, digital marketing, public relations, creative design services and experiential events.

“Launching AM16 agency represents an exhilarating new chapter in my career and the future of Arro,” said Arcay, who is appointed as co-president. “As a Latina entrepreneur, being able to lead and learn alongside our new partners represents a huge opportunity to reshape the industry by championing diversity, elevating ideas and fostering cultural movements that resonate with audiences worldwide.”

Chief marketing officer/co-president Gerry Rojas added, “I feel empowered and excited to be working in a Latino-owned agency where we’re reimagining how brands and artists tell their stories authentically, while raising the Latin cultural currency and creating a true, positive impact rooted in music and culture.”

Neon16 works with A-listers such as Tainy, Thalia, Juan Luis Guerra and Danna Paola.

Earlier this year, the company also played a key role in the Netflix Original series La Firma — a Latin music competition that sought to sign the next big Latin music star, featuring Borrero, Tainy, Rauw Alejandro and Nicki Nicole.

Borrero and Mottola also executive-produced Thalia’s music docuseries, Thalia’s Mixtape, via Ntertain on Paramount+.

Bizarrap Announces Rauw Alejandro-Collaboration, “Bzrp Music Sessions, Vol. 56,” Due This Week

Bizarrap is back with another all-star collaboration…

The 24-year-old Argentine DJ and record producer has partnered with Rauw Alejandro on his latest collaboration, “Bzrp Music Sessions, Vol. 56,” due out this week.

Bizarrap,The track arrives only three weeks after Bizarrap released “Bzrp Music Sessions, Vol. 55” with Peso Pluma

“What a joy it gives me to finally release music together my brother,” Biza expressed on his Instagram stories, tied to a short video announcement where Biza is seen surprising a select group of fans who are listening to the track for the first time in a booth in Madrid, Spain.

“Rauw Alejandro: Bzrp Music Sessions, Vol. 56″—filmed in Biza’s blue-hued recording studio—is a catchy techno track where the Puerto Rican artist sings about two people who are single and desire each other.

“I’m alone and you’re alone / you want to taste me and I want to eat you all,” he chants in the sensual chorus. At the end of the track, the artists hint that a second collaborative effort is dropping this week.

“Rauw Alejandro x Bizarrap, ‘Baby Hello,’” reads the text with the June 23 date.

The new session comes on the heels of Biza and Peso’s heartbreak corrido that hit No. 1 on the Billboard Global Excl. U.S. chart dated June 17 and No. 5 on the Hot Latin Songs chart that same week.

Earlier this year, Biza earned his first No. 1 hit with the Shakira-assisted “Bzrp Music Sessions, Vol. 53,” a powerful EDM track where the Colombian artist didn’t hold back and is as blunt as ever about her ex, Spanish soccer star Gerard Piqué.

The dis track also peaked at  No. 9 on the Billboard Hot 100.

Rauw now joins a star-studded roster of artists who have dropped Bzrp Music Sessions including Arcángel, Nicky Jam, Residente, Nicki Nicole, Nathy Peluso, and Anuel AA, to name a few.

Nashy-Nashai Wins Netflix’s Latin Music Competition Series “La Firma”

It’s a special signing for Nashy-Nashai

The aspiring Argentine artist has been declared the winner of Netflix’s La Firma, the streaming services first-ever Latin music competition show.

Nashy-NashaiLa Firma starred Rauw Alejandro, Tainy, Nicki Nicole, Yandel and Lex Borrero.

“The NEON16 team signs Nashy-Nashai for her performance on #LaFirmaNetflix, with a mission to build her presence in the music industry. Stay tuned for what’s coming in 2023 for Nashy-Nashai!” says an official Instagram post.

In a similar spirit as The Voice and Making The BandLa Firma placed 12 hopeful contestants in a mansion, and followed them for the chance to secure a record deal with Neon16 — a talent incubator founded by Borrero and Tainy.

Spectators were introduced to budding talent from Argentina, Chile, Colombia, Dominican Republic, Mexico, Puerto Rico, Perú, and the U.S.

Nicki Nicole Releases Deeply Personal New Single “NO voy a llorar :’)”

There’ll be no tears for Nicki Nicole

The 22-year-old Argentine rapper and singer has dropped new single “NO voy a llorar :’),” her first release of 2023.

Nicki Nicole,The track is deeply personal and uncanny with a theme of heartbreak and disappointment at its center.

The song starts slow, with Nicki Nicole belting a heart-wrenching verse over melancholic organ riffs: “I will not cry when you go/ I will not suffer if you leave me/ I’ve convinced myself that your love/ Can’t be for me,” she sings — with a chipmunk-like effect. The track quickly turns into a mid-tempo, pop-urban tune where she performs — now in full-voice and with confidence — lyrics like “Go on with your life/ I won’t think of you.”

The music video, directed by Lucas Vignale, shows Nicki Nicole vulnerable in a bathtub crying — or rather un-crying (her tears are shown in reverse, rolling up her cheeks to meet her eyes) — before submerging fully in the water, only to reemerge on the street, ready to face any challenge life throws her way.

Rels B. Agrees to Co-Management Deal with Federico Lauria & Pepo Ferradas

Rels B. has new representation…

The 29-year-old Spanish rapper, songwriter and music producer has signed with managers Federico Lauria and Pepo Ferradas, whose client list includes Nicki Nicole, Duki and Bizarrap (Lauria) and Camilo, Evaluna Montaner and Lali Esposito (Ferradas).

Rels B.Lauria and Ferradas will co-manage the rising Spanish artist.

Longtime friends, Lauria (CEO of DalePlay) and Ferradas (CEO of FPM Entertainment) have collaborated in multiple tours and projects, but this marks the first time the two executives team up to jointly to work in developing an artist’s career.

Rels B, also known as Skinny Flakk, began recording as a rapper but has evolved into more R&B and urban/pop territory with highly relatable lyrics and memorable melodies.

To date, he has amassed 4.5 million subscribers on his YouTube channel and has 15.6 million monthly listeners on Spotify.

After scoring multiple hits in his native Spain, Lauria and Ferradas are making a concerted effort to focus on the U.S. Latin and Latin American markets. This summer, Rels B finished playing a 27-date tour of the U.S. and Latin America, and in August, he put out his first single, “Cómo dormiste?,” under Lauria and Ferradas’ management.

The track garnered Rels B his first top 10 on the Billboard Argentina charts and the music video has over 38 million YouTube views. He recently released the alt/pop-leaning “pa quererte.”

Lauria and Ferradas have long worked together in different projects, most recently in Esposito’s sold-out Argentina tour, which Lauria promoted, and includes a grand finale at Velez Stadium, with 45,000 tickets sold. Both men have also scored big management wins in the past 12 months, Lauria with Duki and Bizarrap, and Ferradas with Camilo and, prior to that, Nathy Peluso.

But this is the first time they formalize a management alliance. Rels B releases music under his own Flakk Records and Dale Play, Lauria’s label. He is signed for publishing with Sony Music Publishing.

Nicki Nicole Releases New Single “Nobody Like Yo”

Nicki Nicole knows her worth…

The 22-year-old Argentine rapper and singer is making a bold statement with the release of her latest single, “Nobody Like Yo.”

Nicki NicoleProduced by Icon and Tatool, the track is a fiery fusion of salsa and trap.

“Nobody Like Yo” Nicki Nicole having an internal battle as she tries to live her authentic self. But the pressures of being a boxing champ are getting to her head.

“‘Nobody Like Yo’ is a song that I have wanted everyone to hear for a long time,” Nicki offers. “It was saved for just the right moment which is now. It talks about an internal battle between two people that grapple every day due to their egos and pretentiousness.”

The song is her first single since releasing the 2021 album Parte de Mí