Elena Rose Signs Record Deal with Warner Music Latina

Elena Rose is ready to record more of her own music… 

Warner Music Latina has signed a record deal with the Venezuelan singer-songwriter.

Elena RoseOver the past two years, Rose has become the go-to songwriter for artists like Becky GSelena GomezRauw AlejandroJennifer Lopez and Maluma, among others, while also releasing her own music (“La Ducha,” “Picachu”) via her indie label, Guerrera de la Luz.

“It feels like the beginning of something that was meant to be and I feel grateful that I am in a place where I feel understood, comfortable, but also excited to grow and learn even more and get out of that comfort zone to get to where we want to go so it can be truly timeless, which is a key word for me,” Rose said about the deal. “I think I’m surrounded by an amazing team that understands my vision and is willing to come with me on this crazy ride of being timeless.”

Following a move from Venezuela to Miami to pursue a career in music, Rose cites Becky G recording one of her songs, “Dollar,” as her “big break.” The track peaked at No. 27 on Hot Latin Songs (chart dated Nov. 1, 2019). Since, Rose has been on a spree writing back-to-back hits such as Maluma and J.Lo’s “Pa Ti,” Daddy Yankee and Marc Anthony’s “De Vuelta Pa’ La Vuelta” and she co-wrote five of the seven songs on Gomez’s first Spanish project, Revelación, released last year.

“Elena is a unique artist. Her lyrics, her voice, her presence and the ability she has to convey emotions is unparalleled. We are proud to be able to work together to fulfill her vision, deliver her music to the public, and make it timeless,” offered Alejandro Duque, president at Warner Music Latina.

Added, Ben Tischker, Rose’s manager: “From the moment I met her I knew she was a once in a lifetime talent. The combination of her voice, and unique songwriting ability is a rarity. It’s been an honor to be by her side as she grows into the amazing artist that she is going to become. I can’t think of a better team of people to do this with than Alejandro Duque, Hector Rivera and the team at Warner Latin.”

Rose is currently working on new music that will be part of her debut album that, which is expected before the end of the year.

Yahritza y Su Esencia Sign Worldwide Deal with SESAC Latina

Yahritza Martinez and her brothers are taking their music career to greater heights…

The 15-year-old Mexican singer and her siblings Jairo and Armando Martinez, best known by their group name Yahritza y Su Esencia, have signed a worldwide deal with SESAC Latina.

Yahritza Martinez, Yahritza y Su Esencia,The Martinez siblings have now joined a roster that includes chart-topping artists like Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y Su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 SESAC Latina Music ceremony on June 29.

Yahritza y Su EsenciaTheir partnership with SESAC Latina comes on the heels of the trio’s unprecedented success, which has catapulted them to the top of the Billboard charts.

Earlier this year, the self-taught musicians made history with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making lead singer Yahritza the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart dated April 9.

“I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”

Maluma Releases Second “Royalty by Maluma” Clothing Collection

Maluma has expanded his fashion brand…

The 28-year-old Colombian singer has released his second clothing collection via Macy’s, which includes matching sets for men and women.

Maluma, Quay Australia,Royalty by Maluma, the collection’s official name, is all about self-expression and embracing one’s extraordinary sense of style, says Maluma, who adds that he wanted to make sure the collection’s style and colors — which feature prints in bright mojito green, scuba blue and more — were inclusive to everyone and enhanced creativity and imagination.

“Fashion for me is a way of self-expression,” Maluma told Billboard, describing his vision in fashion. “Depending on colors and style, it can describe your mood or enhance it positively. Fashion is like music; creativity and imagination.”

The collection features prints with beach scenes, blue waves, palm trees and a Hawaiian travel stamp print representing his global mega-hit song “Hawaii,” which nabbed him his second No. 1 on Billboard’s Hot Latin Songs chart in 2020.

Although Maluma has long been a fashionista and collaborated in design before, this was his first time designing a summer collection. And it was special for him because he had the opportunity to create bathing suits for women.

“It was a completely memorable and inspiring experience. It was also important for me to share more of Colombia’s coastal side in this collection. I want to continue sharing Colombia with the world in all ways.”

Last weekend, Maluma wore his clothing line while taking over Resorts World Las Vegas for the launch of Maluma Land, a festival where he curated the artist lineup, featuring artists such as Zion & Lennox, BlessdBecky G and DJ Snake, among many others.

“The Maluma Land experience truly represented our music globally and introduced the new generation of Colombia’s urban music scene. I am proud to do what many did not do for me. I had many not believe in me or closed doors, and that’s not who I want to be,” Maluma adds explaining how he feels about being able to open doors for many new talents from Colombia.

Maluma’s summer clothing collection is now available in Macy’s department stores.

Maria Becerra Earns First No. 1 on Billboard’s Latin Airplay Chart with Prince Royce-Collab “Te Espero”

It’s a special first for Maria Becerra

The 22-year-old Argentine singer and former YouTuber has notched her first No. 1 on Billboard’s Latin Airplay chart as “Te Espero,” her collaboration with Prince Royce, rises 3-1 on the June 25-dated ranking.

Maria Becerra, Prince Royce, Te Espero“Te Espero” reaches the top of the all-genre tally, concurrent with its third week at No. 1 on the Tropical Airplay chart, due in part to a 19% gain in audience impressions, to 10.5 million, earned in the U.S. in the week ending June 19, according to Luminate.

Released via Sony Music Latin on March 3, the song rises to No. 1 in its 15th week on the list and displaces another Sony Music Latin title from the top spot as Carlos Vives and Camilo’s “Baloncito Viejo” falls 1-7 after its one-week lead.

Further, “Te Espero” becomes the sixth song to reach the summit in 15 weeks or more in 2022.

Here’s a look at the ascent of these titles:

Number of weeks to the top, Title, Artist, Label
19, “Ley Seca,” Jhay Cortez & Anuel AA (Feb. 5)
17, “Mala,” Marc Anthony (March 12)
17, “Cúrame,” Rauw Alejandro (March 5)
17, “Sejodioto,” Karol G (Feb. 12)
16, “Medallo,” Blessd, Justin Quiles & Lenny Tavarez (May 21)
15, “Te Espero,” Prince Royce & Maria Becerra (June 25)

Becerra scores her first champ in her first try, all of which arrived in 2022. She’s also posted a pair of other titles, none of which hit top 20. Becerra, concurrently, becomes the eighth artist to claim a first leader this year.

Here’s the recap:

Artist, Title, Artists, Peak Date
Victor Cárdenas, “El Incomprendido,” with Farruko & DJ Adoni (Jan. 29)
DJ Adoni, “El Incomprendido,” with Farruko & Victor Cárdenas (Jan. 29)
Lisa, “SG,” with DJ Snake, Ozuna & Megan Thee Stallion (April 2)
Megan Thee Stallion, “SG,” with DJ Snake, Ozuna and Lisa (April 2)
Ed Sheeran, “Forever My Love” and “Sigue,” both with J Balvin (April 9 and April 16, respectively)
Blessd, “Medallo,” with Justin Quiles and Lenny Tavarez (May 21)
Lenny Tavarez, “Medallo,” with Justin Quiles and Blessd (May 21)
Maria Becerra, “Te Espero,” with Prince Royce (June 25)

Royce, meanwhile, captures his 15th hit on Latin Airplay, the third-most among tropical acts, trailing only Romeo Santos’ 19 No. 1s and Vives’ 16 champs. J Balvin continues at the helm with 35 leaders.

The surge in “Te Espero” plays also gives the tune a corresponding ascent on the all-metric Hot Latin Songs chart, which measures airplay, streaming data, and digital sales.

There, the bachata hit rises 38-36, after its No. 26 peak on the May 14-dated survey.

Carlos Vives & Camilo Reach No. 1 on Billboard’s Latin Airplay Chart with “Baloncito Viejo”

Carlos Vives’ latest single has reached the summit of another Billboard chart…

A week after rising to No. 1 on Billboard’s Tropical Airplay chart, the 60-year-old Colombian singer, songwriter and actor’s collaboration with Camilo has reached the No. 1 rank on the overall Latin Airplay chart as “Baloncito Viejo” rules the June 18-dated list.

Carlos Vives, Camilo,Vives and Camilo’s first collaboration lifts 2-1 in its 11th week with a 13% gain in audience impressions, earned in the U.S. in the week ending June 12, according to Luminate.

“Baloncito Viejo” becomes Vives’ 16th No. 1 on Latin Airplay, and first in almost three years.

He last achieved a No. 1 with “Si Me Das Tu Amor,” with Wisin, in August 2019.

In between, he’s scored four other entries, including “Canción Bonita” with Ricky Martin, the only other single — along with “Baloncito Viejo” — that appears on his latest studio album, Cumbiana II, which has secured a spot on the overall genre tally (the album debuted and peaked at No. 14 on the May 28-dated Tropical Albums chart).

Camilo, meanwhile, clocks his sixth leader and first of the year. It follows “Millones” which ruled for one week in July 2021. Along with “Baloncito Viejo,” Camilo also charts with “Pegao” on Latin Airplay, at No. 42 on the current chart week.

Elsewhere, “Baloncito Viejo” rises to a new peak on Latin Pop Airplay with an equal 2-1 ascent. The move marks Vives first No. 1 in almost six years, since “La Bicicleta,” with Shakira, topped the ranking for 12 consecutive weeks, starting the July 9, 2016-dated chart.

Notably, both artists capture their fifth champ on Latin Pop Airplay.

Further, “Baloncito Viejo” holds its No. 1 rank on Tropical Airplay for a second week.

Airplay gains likewise push the song up the all-metric Hot Latin Songs, which factors radio airplay, song sales and streaming into its calculations. “Baloncito Viejo” climbs 50-41 and takes home the Greatest Gainer/Airplay honors.

Ozuna Signs with William Morris Endeavor (WME)

Ozuna has new representation…

William Morris Endeavor (WME) has signed the 30-year-old Puerto Rican singer and rapper in all areas.

Ozuna“I am excited to collaborate with many of the top agents at WME to further connect with my incredible fans in inventive ways and continue to bring my culture to the masses,” the Puerto Rican singer born Juan Carlos Ozuna Rosado said in a statement. “As an artist, I want to expand my brand and develop new and exciting opportunities together in all aspects of entertainment.”

His WME signing comes on the heels of the announcement of his 2022 global tour Ozutochi, which kicks off June 30 in Seville, Spain, and will make its way across Europe and the U.S. before wrapping on December 9 at the FTX Arena in Miami.

Ozuna kicked off 2022 with his Christina Aguilera duet, “Santo,” and dropped a trio of singles over the past few months, including “Deprimida,” “G-Wagon” and “Apretatio.”

Most recently, he released “Ceremonia,” which will appear in the upcoming HBO Max remake of Father of the Bride.

The artist is also working on his fifth studio album, which will follow his sets Odisea, Aura, ENOC, and Nibiru, all of which hit No. 1 on the Billboard Top Latin Albums chart. Additionally, he’s placed over 100 entries in Hot Latin Songs, including five No. 1 hits: “Te Bote,” “Taki Taki,” “Otro Trago,” “China,” and “Mamacita.”

Ozuna Earns 28th No. 1 on Billboard’s Latin Airplay Chart with “Deprimida”

There’s no reason for Ozuna to be deprimido

The 30-year-old Puerto Rican singer collects his 28th No. 1 on Billboard’s Latin Airplay chart as “Deprimida” rises 7-1 on the June 4-dated ranking.

OzunaThe song ascends from No. 7 in its 13th week due to a 50% increase in audience impressions earned in the U.S. in the week ending May 29, according to Luminate.

The 50% gain, which equates to 9.9 million in audience impressions, earns “Deprimida” the Greatest Gainer honors of the week, and sends Becky G and Karol G’s “Mamiii” to No. 2 after its second nonconsecutive week at the summit.

“Deprimida’s” top three stations, by audience, in the tracking week were in New York: WSKQ leads with 155,000 in audience impressions, followed by WXNY (827,000) and WPAT (595,000).

With 28 leaders on his Latin Airplay account, Ozuna extends his third-most ranking among all acts since the chart launched in 1994, standing only behind J Balvin’s 35 No. 1s and Enrique Iglesias’ 32 leaders.

Here’s the recap of the scoreboard mainly dominated by Latin rhythmic acts:

35, J Balvin
32, Enrique Iglesias
28, Ozuna
25, Daddy Yankee
21, Maluma
20, Wisin
19, Romeo Santos

“Deprimida” is the first single from Ozuna’s upcoming sixth studio album Ozutuchi. He has placed a total of five studio sets on the Top Latin Albums chart, all which have debuted in the penthouse, dating back to his 46-week champ Odisea in 2017.

Beyond its victory on the Latin Airplay chart, “Deprimida” concurrently ascends 4-1 on Latin Rhythm Airplay. 

It gives Ozuna his 27th leader there, also the third-most trailing J Balvin’s 34 No. 1s and Daddy Yankee’s 32.

Thanks to its radio push, the song re-enters at No. 43 on the all-metric Hot Latin Songs chart (it previously peaked at No. 34 peak on the March 12-dated recap).

Luis Enrique Signs Exclusive Publishing Administration Deal with Peermusic

Luis Enrique has a new publishing deal…

The 59-year-old Nicaraguan singer-songwriter, known as El Príncipe de la Salsa, has signed an exclusive publishing administration deal with peermusic.

Luis EnriqueThe deal also includes Enrique’s master and performer neighboring rights.

“I am so proud to welcome Luis to the peermusic team,” said Kathy Spanberger, peermusic’s president & chief operating officer in a press statement. “Luis is an incredible talent whose innovation, artistry, and fierce passion transformed the Tropical Music genre. It’s a true honor to be entrusted with Luis’ impressive catalog and neighboring rights.”

Julio Bagué, peermusic’s vice president of Latin division, East Coast and Puerto Rico added: “Luis is a trailblazer whose music helped pave the way for the next generation of Latin Music artists. I’ve always been a fan of his work, and after having the opportunity of working together with him in the studio, I’m thrilled to help bring an industry legend who has made such a profound impact on this genre to the company. We’re excited to have him join the peermusic family and looking forward to supporting his upcoming album.”

Luis Enrique

On the Billboard charts, the salsa singer-songwriter has 28 entries on the Hot Latin Songs chart, including nine Top 10s.

On the Tropical Airplay chart, he has five No. 1 hits, including his 2009 banger “Yo No Se Mañana,” which spent 11 weeks at the top. His Grammy-award-winning album Ciclos, peaked at No. 1 on the Tropical Albums chart and No. 2 on the Top Latin Albums chart in 2009.

Enrique’s prolific career spans over four decades, and is known as one of the pioneers of the salsa romantica movement in the late ‘80s, and early ‘90s.

Bad Bunny Helps Propel Streaming of Latin Music Past Country for First Time Ever in U.S.

Bad Bunny is helping push Latin music to new heights…

In a week where the 28-year-old Puerto Rican superstar’s Un Verano Sin Ti dominated the charts, the new album accounted for 18% of all U.S. Latin on-demand streams and pushed the genre’s streaming market share past country for the first time ever.

Bad Bunny

According to Luminate, last week (the week ending May 12) was the Latin genre’s highest streaming week to date with over 1.8 billion weekly ODA streams, largely driven by Bad Bunny’s new set.

It’s also greater than any weekly total for the country genre to date, according to the data company, making Latin the fourth most on-demand streamed genre, currently, in the U.S. (after hip-hop, rock and pop).

Additionally, of the top 50 streaming markets, cities like Orlando, Milwaukee and San Diego experienced significant Latin streaming increases.

On the Billboard charts, Bad Bunny’s 23-track set debuts at No. 1 on the Billboard 200Top Latin Albums and Latin Rhythm Albums charts.

Furthermore, every song from the album lands on the Hot Latin Songs chart, and 22 of those songs also debut on the all-genre Billboard Hot 100. With Un Verano Sin Ti released on May 6, Bad Bunny breaks a record with 274,000 equivalent album units earned in the U.S., marking the biggest week for any Latin music album by equivalent album units earned.

Un Verano Sin Ti becomes the second all-Spanish album to rule the Billboard 200 — the first one to sit atop the chart was Bad Bunny’s El Último Tour del Mundo in 2020.

Moreover, Bad Bunny’s new album isn’t the only Spanish set to enter the Billboard 200 this week. For the first time ever, two all-Spanish-language albums have placed in the top 10 simultaneously as Eslabon Armado’s Nostalgia debuts at No. 9 on the tally. The teenage group’s 14-track album makes history as the first top 10-charting regional Mexican album ever on the Billboard 200.

Bad Bunny and Eslabon Armado’s notable achievements reflect an enduring genre growth trend.

According to Luminate, Latin gained more than any other genre last year, growing its market share to 5.39% — up 9% from 4.95% of the market in 2019. Meanwhile, Country had a minor bump in the market share from 7.91% in 2019 to 8.09% in 2021. It’s worth noting that Latin’s growth is driven by streaming, which accounts for 97.2% of Latin music’s consumption activity, whereas Country’s streaming growth has been slower.

“While Bad Bunny’s new album was certainly a primary driver behind Latin’s record-setting numbers this week, we’ve been tracking the genre’s significant audio streaming growth since the start of the pandemic in March of 2020,” says Luminate CEO Rob Jonas. “Since then, Latin has cemented itself as one of the major genres in the US, alongside R&B/HipHop, Rock, Pop, and Country. We’re interested to see how it will continue to grow globally and how it will impact cultural trends and Latin music’s influence across markets.”

Natanael Cano Agrees to Worldwide Publishing Deal with Warner Chappell Music

Natanael Cano is going to the Chappell

The 21-year-old Mexican rapper and singer-songwriter has signed a worldwide publishing deal with Warner Chappell Music, according to Billboard.

Natanael Cano Cano’s signature corridos tumbados first put him on the map with his 2019 anthem “Soy El Diablo,” while a Bad Bunny-assisted remix scored him his first entry on Billboard’s Hot Latin Songs chart. Since, he’s released multiple corridos tumbados albums including A Mis 20 and Corridos Tumbados which topped the Regional Mexican Albums chart.

“I’m excited to join forces with Gustavo [Menéndez] and the Warner Chappell team to share my music on a global scale,” Cano said in a statement. “With our shared vision, I know we’ll accomplish great things together.”

“Nata is a unique talent, who at such a young age, has already secured his legacy in the industry. He has an incredible delivery with an uncanny penmanship as a songwriter, no matter the genre,” added Gustavo Menéndez, WCM’s president, U.S. Latin & Latin America. “I’ve also had the opportunity to spend time with Nata outside of the studio and he’s an incredible and inspiring human being. We are proud that he’s entrusted us to be his publisher and continue to help pave the way.”

The signing with Warner Chappell Music comes on the heels of his debut at Coachella last month and his new partnership with WME. The company signed him for representation in all areas — marking Cano’s first-ever agency agreement. WME will build the singer’s business across touring, acting, fashion and talent ventures.

Most recently, Cano released his half trap and half corridos studio album NataKong, where he reflects on his maturity and growth as an artist.

The set, which was released on April 8 less than a year after A Mis 20, coincided with the launch of his own record label Los CT. Moving forward, Cano will release music under Warner Music Latina, Rancho Humilde and his label Los CT.