Snow Tha Product Signs Global Agreement with YMU’s Yvette Medina

Snow Tha Product is preparing for a global takeover…

The 36-year-old Mexican American rapper has entered a global agreement with Yvette Medina, the executive manager and head of Latin at YMU, an international artist management company.

Snow tha ProductBolstered by her relentless and rapid-fire vocal delivery, Snow Tha Product (real name Claudia Feliciano) is quickly establishing herself as a force in hip-hop. As a bilingual artist, she has collaborated with the likes of Snoop Dogg, Ty Dolla $ignNatanael Cano and Santa Fe Klan among others.   

“It has been hugely rewarding to be a part of this journey alongside Snow and continue to represent women in music and our culture,” Medina said in a statement shared with Billboard. “Snow is a fiercely independent trailblazer whose work ethic is unmatched, and together we are going to continue to amplify what she has achieved while expanding her global presence.”

To date, the San José, Calif.-born artist has released the EP Half Way There…Pt. 1 (2016) and full-length album To Anywhere (2022), and has achieved the top 20 of Billboard‘s Latin Digital Songs Sales chart. Her viral “Bzrp Music Sessions, Vol. 39” also landed her on the Billboard Global Excl. US chart. The song earned her a Latin Grammy nomination.

She has also demonstrated her acting skills in the Netflix series Queen of the South as the character Lil’ T.

In November 2023, Snow wrapped up a 32-city U.S. headline tour at the Palladium in Los Angeles and was also an opening act for Santa Fe Klan’s national tour. Last August, the wordsmith was named by Billboard Latin and Español as one of the most essential Spanish-speaking rappers of all time.

Snow Tha Product is currently nominated for New Artist Female at 2024’s Premio Lo Nuestro which will air Feb. 22 via Univision.

Luis R. Conriquez Releases New Album “Corridos Bélicos, Vol. IV”

Luis R. Conriquez has released new music…

The 27-year-old Mexican singer-songwriter of Regional Mexican music and pioneer of corridos bélicos has assembled an all-star team of collaborators for Corridos Bélicos, Vol. IV, which was released on Friday, January 5.

Luis R. ConriquezWith guest artists like Peso Pluma, Gerardo Ortiz, El Fantasma, Junior H, Gabito Ballesteros, Edén Muñoz, Fuerza Regida, Alfredo Olivas and Natanael Cano, Conriquez recruits some of the best in música mexicana, and honors both the new and old generations of regional Mexican hitmakers.

The set includes a total of 23 songs all powered by the subgenre’s signature sound, punctuated by sierreño guitars, trombones, trumpets and a tololoche.

Most of the album’s songs narrate rags-to-riches stories with lyrics inspired by narco culture, the style of storytelling that has defined corridos bélicos.

Conriquez’s Corridos Bélicos, Vol. IV rings in the year with a tour de force that showcases solidarity in Mexican music — the genre had a massive 2023 and this year looks just as promising.

Junior H to Make Special Appearance at Rolling Loud California Next March

Junior H is rolling along…

The 23-year-old Mexican singer-songwriter has been added to the lineup for the sixth installment of Rolling Loud in California.

Junior HRolling Loud California 2024 will take over Hollywood Park Grounds in Inglewood, California, from March 15 to 17, 2024.

Junior H, a Billboard chart-topping regional Mexican artist, will serve as Friday’s special guest.

But he’s not the only Latinx artist set to appear.

Regional Mexican band Fuerza Regida will act as Saturday’s special guest, while award-winning corridos tumbados trailblazer Natanael Cano will serve as Sunday’s special guest.

Led by superstars Nicki MinajLil Uzi Vert and Post Malone, the sprawling list of performers features more than 90 of the biggest and buzziest names across rap, R&B, pop and Latin music.

Presale for Rolling Loud California 2024 begins Thursday, November 16, at 10:00 am PT, and general onsale begins the following day on Friday, November 17, at 10:00 am PT.

Fans can click here to RSVP for first access to tickets — and a chance to win free tickets before they go on sale — right now.

Peso Pluma Earns Third No. 1 on Billboard’s Hot Latin Songs Chart with Gabito Ballesteros & Junior H Collab “Lady Gaga”

Peso Pluma has another chart-topper…

The 24-year-old Mexican singer-songwriter’s “Lady Gaga,” his collaboration with Gabito Ballesteros and Junior H, rises 3-1 on Billboard’s Hot Latin Songs chart dated September 30.

Peso PlumaThe song, one of 17 tracks from Peso Pluma’s Top Latin Albums No. 1 Génesis, gives Ballesteros and Junior H their first champ on the chart.

“Lady Gaga” advances to No. 1 on the multi-metric tally fueled by a streaming surge during the September 15-21 tracking week. According to Luminate, the song registered 13 million U.S. official streams; a 23% gain from the week prior. The gain pushes the song from No. 36 to No. 25 on the overall Streaming Songs chart and No. 2-1 on Latin Streaming Songs.

Sales also helped push the song up Hot Latin Songs: “Lady Gaga” gained a 33% in digital sales, to a little over 500 downloads sold, jumping 7-6 on Latin Digital Songs. Hot Latin Songs blends streaming data, digital sales, and airplay.

Ballesteros and Junior H nab their first No. 1s on Hot Latin Songs. Ballesteros previously reached No. 6 through the three-way collab “AMG,” also with Peso Pluma and Natanael Cano, in February. Junior H’s highest peaking song arrived with the co-billed “Luna,” likewise with Peso Pluma (chart dated July 8).

Pluma, meanwhile, claims his third champ and replaces himself at No. 1 as “Qlona,” with Karol G, drops 1-2, while “Ella Baila Sola,” with Eslabon Armado, falls 2-3.

Beyond its coronation on Hot Latin Songs, “Lady Gaga” rebounds 53-37 on the all-genre Billboard Hot 100 after its debut and peak at No. 35 in July, while concurrently ascends to a new peak on Billboard Global Excl. U.S. chart, from No. 24-16 on the current chart.

Christian Chávez to Make Special Appearance During This Year’s Billboard Latin Music Week

Christian Chávez will be making a special appearance at this year’s Billboard Latin Music Week

The 40-year-old Mexican singer, songwriter and actor and his recently reunited RBD group mates Maite Perroni and Christopher von Uckermann have been confirmed for the 2023 Billboard Latin Music Week, set to take place on October 2-6 at the Faena Forum in Miami.

Christian ChávezFollowing their reunion tour announcement after a 14-year hiatus, the three RBD members will take center stage at Latin Music Week to share how their reunion tour came to fruition. This RBD marquee appearance follows another first as this month, all five members — Anahí, Dulce María, Perroni, Chávez and von Uckermann — will sit down with Billboard and Billboard Español for their first interview as a group.

Additionally, Chencho CorleoneFeidManuel Turizo and Myke Towers are also set to be part of the five-day legacy event.

Colombian superstar Feid, will bring together his creative and management team for a blow-by-blow panel on how his passion translated to success.

Hitmaker Myke Towers will participate in the “Deja tu Huella” panel presented by Cheetos. During the panel, the “LALA” singer will share the stage with fellow creatives from different fields who have also brought together success in conjunction with social responsibility.

Puerto Rican singer-songwriter and producer Corleone will be part of a panel conversation with Vico C. And, Manuel Turizo will grace the stage for a one-on-one conversation.

The aforementioned artists join a star-studded Billboard Latin Music Week that will feature exclusive panels and conversations with hitmakers throughout the week.

Previously announced participants include Shakira, Arcángel, Edgar Barrera, Maria Becerra, Eladio Carrión, Fonseca, GALE, Grupo Frontera, Natanael Cano, Nathy Peluso, Nicki Nicole, Peso Pluma, Santa Fe Klan, Sebastián Yatra, Vico C, Yng Lvcas, and Young Miko, with more to be revealed.

With 30 years of events, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world. After a sold-out 2022 edition that featured star Q&As with Maluma, Ivy Queen, Chayanne, Romeo Santos andChristina Aguilera, to name a few, the event returns, coinciding with Hispanic Heritage Month.

Billboard Latin Music Week will also coincide with the 2023 Billboard Latin Music Awards on Thursday, October 5, at the Watsco Center in Miami, and will broadcast live on Telemundo. The awards show will broadcast simultaneously on Spanish entertainment cable network Universo, and throughout Latin America and the Caribbean on Telemundo Internacional.

Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.

Shakira to Take Part in 2023 Billboard Latin Music Week

Shakira is ready to open up…

The 46-year-old Colombian superstar has been confirmed for 2023 Billboard Latin Music Week, which will take place October 2-6 at the Faena Forum in Miami.

ShakiraShakira — who in May was named Billboard’s first-ever Latin Woman of the Year — will participate in an exclusive superstar Q&A.

Shakira joins a star-studded roster for the five-day legacy event that will feature exclusive panels and conversations with hitmakers throughout the week.

Other confirmed artists for Latin Music Week include Peso Pluma, Nicki Nicole, Maria Becerra, Grupo Frontera, Natanael Cano, Arcángel, among many others.

Registration for the 2023 Billboard Latin Music Week is now open at BillboardLatinMusicWeek.com.

Peso Pluma to Drop New Album “Genesis” in Late June

Peso Pluma is returning with new music this month…

The 24-year-old Mexican singer/songwriter will drop his new album, Genesis, on June 22, the Regional Mexican star has announced.

Peso PlumaThe “Por Las Noches” singer also unveiled the set’s star-studded tracklist with songs featuring some of his go-to collaborators such as Natanael Cano, Junior H, Luis R Conriquez and Jasiel Nuñez.

While it’s not his debut album — the Guadalajara-born artist released Ah Y Qué? in 2020 and a year later Efectos Secundarios — it feels like a momentous LP given the winning streak that has catapulted him to the top of the charts in the last few months.

Rapidly becoming a household name in the U.S. and beyond, Peso has now become the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs: The blockbuster hit “Ella Baila Sola” with Eslabon Armado and his unprecedented “BZRP Music Sessions, Vol. 55” with Bizarrap, which dropped in May.

The album announcement comes weeks after his collab with Argentine producer Bizarrap who, thanks to Peso, experiments with regional Mexican music for the first time for one of his music sessions.

The song scored the Mexican singer his ninth top 10 song on Billboard’s Hot Latin Songs chart. Elsewhere, “BZRP Music Sessions, Vol. 55” makes its No. 31 debut on the all-genre Billboard Hot 100 ranking dated June 17.

Peso Pluma is currently on his first-ever U.S. tour. The Live Nation-produced stint kicked off in April and will make stops in Nashville, Las Vegas, Los Angeles and Chicago.

Grupo Frontera Teams Up with Bad Bunny on New Single “un x100to”

Grupo Frontera has found it’s one percent…

The Regional Mexican group has joined voices with Bad Bunny to release the single “un x100to” on Monday, April 17, marking the first collaboration between the two acts, and a new twist for el Conejo Malo.

Grupo Frontera, Bad BunnyProduced and composed by Latin hitmakers Edgar Barrera and MAG, the romantic cumbianorteño narrates the story of a person who misses their ex and makes an important phone call with one percent of battery left on their phone.

The Spanish-language ballad’s lyrics translate to: “I have only 1% left, and I’ll use it to say I’m so sorry/ If they’ve seen me in the disco with someone else, it’s just wasting my time/ Baby, I can’t lie to you; That story that they saw me all happy, that’s not true/ Nothing makes me laugh anymore, only when I see the photos and videos I see of you.”

The official music video shows the group and Bad Bunny performing the song in front of an isolated ranch in a desert.

Born Benito Antonio Martínez Ocasio, Bad Bunny first teased the track on his TikTok account on Sunday, April 16, where he’s seen singing part of the nostalgic lyrics and flaunting his cumbia-dancing skills.

Although he’s a longtime fan of Regional Mexican music, his new track with Grupo Frontera is only his second regional Mexican collab.

Prior to this, he worked with Natanael Cano for a remix of “Soy el Diablo,” a corrido.

Over the weekend, after he headlined Coachella, he also posted a video singing along to Cano’s “AMG” in collaboration with Peso Pluma and Gabito Ballesteros.

Natanael Cano’s Los CT Imprint Signs Global Deal with Downtown Music Services

Natanael Cano’s record imprint has a new partner…

Downtown Music Services has inked a global distribution, creative marketing and synch licensing deal with the 21-year-old Mexican rapper and singer-songwriter’s record imprint, Los CT.

Natanael CanoThe label’s current roster includes Gabito BallesterosAlejandro Buelna, Tyan G and more.

Under the deal, Downtown Music Services will be responsible for all aspects of global distribution, creative marketing and synch for Los CT. This includes providing listeners with access to new music releases, securing strategic marketing and synch opportunities and ensuring that Los CT artist releases are available on all major digital streaming platforms.

Cano launched Los CT last year amid a public dispute with his former label, Rancho Humilde, as an opportunity to continue broadening the Mexican music style he’s been actively internationalizing.

“I am always very happy to work with people who supported me from the beginning,” Cano said in a press release. “Now being able to distribute my music with some of the same people who always believed in me, I am extremely grateful and motivated to continue giving my all alongside the Downtown Music Services team.”

Downtown Music Services vp of A&R Latin, Ray Tapia, worked side by side with Cano’s manager, Ramon Emilio Hernández, to make this partnership a reality. A subsidiary of Downtown Music Holdings, Downtown Music Services offers bespoke distribution, publishing administration, creative marketing and finance solutions to entrepreneurial creators and their partners.

Tapia said, “We are thrilled to partner with Natanael Cano and the Los CT record label team. The Mexican music scene is undergoing a transformation with an increasing number of collaborations and a growing number of artists attracting millions of monthly listeners. This genre remains one of if not the most independent, and we are super excited to have the opportunity to contribute to its success. ¡Ánimo!

“We have been working on this for a minute and I am really excited about this partnership and how we are helping put this new era of the culture out there,” added Hernández. “There is so much promising talent in this space and we look forward to working with some of these artists and the team at Downtown Music. They really knew the genre, the music and understood our goals from the beginning.”

This year, Cano has achieved three entries on the Billboard Global 200 chart, including “AMG” with Gabito Bastelleros and Peso Pluma which hit No. 35 on the tally. He’s also scored two entries on the Billboard Hot 100.

Natanael Cano Teams Up with Victor Cibrian to Release New Single “Que Me Importa”

Natanael Cano has returned with a new personal single…

The 21-year-old Mexican rapper and singer-songwriter has joined voices with Victor Cibrian, who’s gained TikTok virality this year with his music, to release the new single “Que Me Importa.”

Natanael CanoCano maintains his signature corrido tumbao sound in the new track, which was recorded live with charchetas, tololoche, and a tuba.

Cano’s lyrics are as honest as ever as he sings about life’s hardships but also achieving his goals.

“El que perseverancia alcance, se los digo yo,” Cano and Cibrian chant.

Cibrian’s deep vocals perfectly meld together with Cano’s higher tones.

In the track, Cibrian even shares a motivational speech about working on your goals in silence to prevent bad juju from the haters.