Alejandro Sanz is getting an all-star welcome at Sony Music Latin-Iberia.

The 54-year-old Spanish award-winning singer-songwriter was serenaded by Kany García, Camilo and Evaluna, among other artists, serenaded  at an event hosted by Sony Music during Latin Grammy Week in Sevilla, Spain, officially welcoming Sanz to his new label.

Producer Javier Limón, a close friend of Sanz’s, hosted the event along with Afo Verde, Chairman and CEO of Sony Music Latin-Iberia, and José María Barbat, president of Sony Music Iberia.

“We’re here on an unforgettable night because we have the opportunity to celebrate the arrival of Alejandro Sanz to our great Sony Music family,” said Verde, who signed Sanz to Sony this past June.

”We know the extraordinary artist that’s inside you. We know of your drive and passion for your work, your curiosity for new artists, the support you give those who are starting off, your generosity with your colleagues, your commitment to causes of fairness and the value of your friendship,” added Barbat.

Camilo, Evaluna, Niña Pastori, Kany García, J·Noa, Darumas, Yerai Cortés and Montse Cortés performed some of Sanz’s emblematic songs, including “Amiga Mía” (J Noa), “Cuando nadie me ve” (Kany García) and “Desde cuando” (Camilo y Evaluna).  The honoree enjoyed the evening from a table set in a semi private area, from which he could see the performances.

Other artists, including Malú, Ana Mena, Arde Bogotá, Omar Montes, Reik, Nicki Nicole, Kenia OS and María José Llergo, were also at the event ,which took place in Hacienda Azahares.

This year, Sanz is nominated for a Latin Grammy for song of the year for “Nasa” alongside Camilo, and record of the year for “Correcaminos” with Danny Ocean.

Sanz thanked his “Dear Sony family” for the warm welcome. “It’s been a beautiful night to get together again and begin this new stage, in addition to a prelude to a week where we’ll celebrate music. Let’s enjoy and celebrate!” he said.