Peso Pluma Among Artists Featured on Billboard’s New “Billboard Mic’d Up!” Web Series

Posted on April 3, 2025 by Tom Castaneda

Peso Pluma is getting mic’ed up…

The 25-year-old Mexican singer, rapper and songwriter, whose real name is Hassan Emilio Kabande Laija, is taking part in Billboard’s new web series Billboard Mic’d Up!

The first episode is an exclusive and immersive behind-the-scenes experience of Billboard chief content officer for Latin and Español Leila Cobo’s life during Billboard Latin Music Week, a notable event in the Latin music calendar.

Viewers will gain access to intimate, unfiltered moments as Cobo interacts with some of the industry’s most prominent artists, including Peso Pluma, global sensation J Balvin, hip-hop icon Fat Joe, Thalía, María Becerra, and more throughout the week.

Mic’d Up features artist interactions and captures the excitement and energy of the various live shows and high-profile events from Billboard’s annual event celebrating Latin music.

A notable highlight from the clip is the prestigious Latin Power Players event night, which is part of Billboard‘s annual recognition of Latin executives.

In 2024, Peso Pluma’s manager George Prajin was honored with the executive of the year award for his significant contributions to the Latin music landscape and closing out the week with the celebration of Billboard Latin Week’s impressive 35th anniversary, marking a milestone that reflects the growth and evolution of Latin music over the years.

The unique format of Mic’d Up intends to offer viewers an in-depth and personal look at the inner workings of the Latin music industry, celebrating key highlights and pivotal moments that define this vibrant world. It promises to be a captivating journey through Cobo’s lens, illuminating both the glamour, humor and hard work behind the scenes of Latin music’s most significant events.

Grupo Firme Earns Second No. 1 in a Week on Billboard’s Latin Airplay Chart with “El Beneficio De La Duda”

Posted on July 9, 2024 by Tom Castaneda

Grupo Firme is replacing itself…

A week after the Mexican band scored its first career No. 1 on Billboard’s Latin Airplay chart, the Regional Mexican group replaces itself at the summit with new single “El Beneficio De La Duda,” as the song flies 24-1 on the July 13-dated list.

The new leader follows the one-week reign of “Te Va a Doler,” the group’s first collab with Thalia.

“We are grateful to our audience for supporting each one of our crazy ideas,” Eduin Caz, lead singer for Grupo Firme, tells Billboard. “Both songs are completely different and the fact that they have accepted them as such, to take them to No. 1 one after the other is incredible and only motivates us to keep going.”

“El Beneficio De La Duda” scores 6.2 million audience impressions, up 56%, earned during the June 28-July 4 tracking week, according to Luminate.

Thalia’s “Te Va a Doler,” with Grupo Firme, meanwhile, falls to No. 26 with a 48% decline in audience (down 48%) after one week on top.

Thanks to the 56% gain in audience, “El Beneficio De La Duda” takes home the Greatest Gainer trophy, a weekly award for the song with the largest increase in audience among the 50-title radio ranking.

A pair of California stations lead the way with the most plays, KLAX in Los Angeles and KRZZ in San Francisco, in the latest tracking week, while KFZO in Dallas, rounds up the top three.

“El Beneficio De La Duda,” composed by singer-songwriter Joss Favela and released May 28 via Music VIP, grants the label its first ruler on the overall Latin radio ranking. Music VIP came close when “Que Onda Perdida,” another Grupo Firme song, with Gerardo Coronel, reached No. 3 in July 2023.

“For us, it is wonderful to continue to represent our Mexican music in the highest possible way,” Isael Gutiérrez, founder and CEO of Music VIP Entertainment, tells Billboard. “Every achievement and every record we break drives us to keep innovating and creating music that continues to break boundaries.”

As “El Beneficio De La Duda” lands at the summit on the overall Latin radio tally, Grupo Firme replaces itself at No. 1, the second act to achieve the feat in 2024, following Myke Towers whose “Borracho y Loco” with Yandel ceded the throne to his own “La Falda,” after the latter’s one week in charge (Feb. 24-dated list).

Beyond its Latin Airplay coronation, “El Beneficio De La Duda” takes the lead on the Regional Mexican Airplay chart, for the group’s 10th No. 1 there, tying with Christian Nodal for second-most champs this decade, both trailing only Calibre 50’s 11 No. 1s since 2020.

“When Joss Favela sent me the first take of the song, he simulated the accordion with his voice because the song wasn’t produced yet,” Caz adds. “I still liked how his voice hummed the melody and decided to incorporate it, and that is one of the most special details of the song.”

Grupo Firme, comprising Eduin and Johnny Caz, Abraham Hernandez, Joaquin Ruiz, Christian Gutierrez, Jose Rubio and Dylan Camacho, celebrates its second No. 1 on the heels of the group’s La Última Peda Tour 2024, the 32-date run that launched in San Antonio, Texas on May 10 and will wrap up November 2 at the BMO Stadium in Los Angeles.

Thalia Earns First No. 1 in 11 Years on Billboard’s Latin Airplay Chart with Grupo Firme Collab, “Te Va a Doler”

Posted on July 3, 2024 by Tom Castaneda

Thalia has returned to the summit…

The 52-year-old Mexican singer, songwriter and actress and Grupo Firme have each scored a career milestone on Billboard’s Latin Airplay chart as their collaboration “Te Va a Doler” reaches No. 1 on the list dated July 6.

With the new champ, Thalia returns to No. 1 after more than a decade, while Grupo Firme visits the summit for the first time.

The track is from Thalia’s A Mucha Honra album, which includes another version of the song, without Grupo Firme, remixed by Deorro.

“I’m really thrilled with all the love and support my fans and radio are giving ‘Te Va a Doler’ with Grupo Firme and the remix with Deorro,” Thalia tells Billboard. “Working alongside them was a real treat! This album is really special to me and knowing that the music is connecting with audiences means the world to me!”

“Te Va a Doler” stems from Thalia’s A Mucha Honra project, her 21st studio album released April 26 via Sony Music Entertainment.

“Te Va a Doler” rolls into the top spot with no pain on the overall Latin Airplay chart with a 10% gain in audience impressions, to 7.2 million, earned in the U.S. during the June 21-27 tracking week, according to Luminate.

Last week’s No. 1, Kali Uchis and Peso Pluma’s “Igual Que Un Ángel,” falls to No. 4, after the latter’s one week reign, with an 18% dip in audience, to 6.5 million.

“Te Va a Doler” gives both acts a reason to celebrate. Thalia scores her first No. 1 in 11 years, and Grupo Firme achieves its first leader.

Thalia returns to No. 1 for the first time since “Te Perdiste Mi Amor,” featuring Prince Royce, took over Latin Airplay for one week on May 4, 2013. In between, she placed three other songs below the top 15.

Thalia adds a sixth No. 1 to her account. Plus, she expands her span of champs to 24 years, dating back to first week at the apex on June 17, 2000, when “Entre El Mar y Una Estrella” seized the crown.

As Thalia’s collection of champs grows, here’s a look at the singer’s Latin Airplay chart-toppers:

Peak Date, Title, Artist, Weeks at No. 1
June 17, 2000, “Entre El Mar Y Una Estrella,” one
July 20, 2002, “Tu Y Yo,” one
Oct. 26, 2002, “No Me Enseñaste,” two
Feb. 28, 2004, “Cerca De Ti,” one
May 4, 2013, “Te Perdiste Mi Amor,” featuring Prince Royce, one
July 6, 2024, “Te Va A Doler,” with Grupo Firme

Further, when “Te Va A Doler” debuted at No. 39 in May, Thalia made her first chart appearance since “No Me Acuerdo,” with Natti Natasha, in Sept. 2018.

Grupo Firme, meanwhile, captures its first No. 1 after missing the throne with the No. 2-peaking “El Amor De Su Vida,” with Grupo Frontera, in Oct. 2023.

The Tijuana-based band becomes just the third regional Mexican ensemble to rule Latin Airplay in 2024, following Fuerza Regida with its Marshmello collab, “Harley Quinn,” and Grupo Frontera through “(Entre Parentesis),” with Shakira, both for one week in charge, on the Feb. 3- and May 18-dated charts, respectively.

“Te Va A Doler” additionally reaches No. 1 on Latin Pop Airplay. Thalia secures her first ruler since the three-week champ “Entre El Mar y Una Estrella” in June 2000, and Grupo Firme claims a first No. 1 on the Latin pop radio ranking with its first entry.

Becky G to Co-Host This Year’s Latin American Music Awards

Posted on April 22, 2024 by Tom Castaneda

Becky G will be spending a lot of time on the Latin AMAs stage…

The 27-year-old Mexican American singer, songwriter, rapper and actress will serve as a co-host alongside Thalia, Alejandra Espinoza and Carlos Ponce at this year’s Latin American Music Awards.

Other artists set to take center stage during the awards ceremony — which is celebrating the theme We Speak Música — include Feid, Anitta, Manuel Medrano and Oscar Maydon. The first of the four (in addition to Peso Pluma) is the most nominated artist this year, leading with 12 nods.

Feid and Peso, who are up for the artist of the year and album of the year awards, are followed by top nominees Bad Bunny (11), Grupo Frontera (11), Karol G (9), Shakira (9), Eslabon Armado (8) and Fuerza Regida (8).

Meanwhile, three artists will receive a special recognition during the ceremony: Recognized for their notable musical careers, both Banda MS and Ricardo Montaner will be honored with the Latin AMA Legacy Award, and Yandel will be celebrated for his contributions to the Latin urban music scene with the Latin AMA Pioneer Award.

The 2024 Latin American Music Awards will air live at 7:00 pm ET on Thursday, April 25, from the MGM Grand Garden Arena in Las Vegas via Univision, UNIMÁS, Galavisión and ViX.

Here’s a look at this year’s participating celebrities:

AB Quintanilla
Anitta
Arcángel
Banda MS
Becky G
Carin León
Chino Pacas
Dalex
Danny Ocean
Deorro
Dimelo Flow
Farruko
Feid
Gabito Ballesteros
Jay Wheeler
Jennifer Nettles
Justin Quiles
Ky-Mani Marley
Lenny Tavárez
Los 2 De La S
Manuel Medrano
Marc Anthony
Milo Beat
Mora
Morat
Nacho
Noel Schajris
Oscar Maydon
Peso Pluma
Ricardo Montaner
Ryan Castro
Sech
Sergio George
Silvestre Dangond
Thalia
Venesti
Wisin
Yandel
Yng Lvcas
Zhamira Zambrano

Arcangel to Perform on This Year’s Latin American Music Awards Show

Posted on April 18, 2024 by Tom Castaneda

Arcangel is preparing to take to the Latin AMAs stage…

The 38-year-old Dominican American rapper and singer has been added to the performers list for the ninth annual Latin American Music Awards.

Arcangel appears on the roster of recently added performers that includes Jennifer Nettles, KY-Mani Marley, Mora, Noel Schajris, Sech, Silvestre Dangond and Wisin.

The gala will take place on April 25 live from the MGM Grand Garden Arena in Las Vegas.

Actors Danny Pino and Michael Mando in addition to superstars Christian Chávez, Eslabon Armado, Joss Favela and Kali Uchis are all set to present awards.

DJ Steve Aoki and Victoria Justice will also make appearances.

This long list of talent joins previously announced performers: Peso Pluma, Farukko, Jay Wheeler, Justin Quiles, DJ Deorro, Yng Lvcas, Gabito Ballesteros, Marc Anthony, Carin León, Chino Pacas, Lenny Tavárez, Milo Beat, Nacho, Sergio George, Venesti and Zhamira Zambrano.

Anthony is set to premiere his new single “Ale Ale,” from his upcoming album Muevense, which is set to be released on April 26. He has won two Latin AMAs, and this year is nominated for best tropical artist and best tropical collaboration for “La Fórmula” with Maluma.

“I am really excited to have the opportunity of presenting the global premiere of my new song ‘Ale, Ale’ on live television at this year’s Latin American Music Awards, and on that same evening release my new studio album Muevense,” said Anthony in a statement. “The Latin AMAs stage has seen many of my firsts and I am ready to introduce this one to audiences everywhere.”

Mexican music’s big year will be well represented at the awards show this year with appearances by bubbling acts including León, Pacas, Ballesteros and Peso, who returns to the Latin AMA stage after making his TV debut there last year.

Peso, along with reggaeton star Feid, is the most nominated artist of the night with 12 recognitions, including nods in coveted categories like artist of the year, new artist of the year, song of the year, album of the year, and collaboration of the year, among others.

Behind Peso and Feid, Bad Bunny and Grupo Frontera lead the nominations list with 11 each. Karol G and Shakira each tout nine nominations, and Eslabon Armado and Fuerza Regida have eight.

There are 27 categories, with a total of 76 nominees that span all musical genres including pop, urban, música Mexicana and tropical.

The awards show will be hosted by Latin pop phenom Thalia, along with presenter Alejandra Espinoza, and singer-songwriter and television personality Carlos Ponce.

The show will broadcast live from Las Vegas’ MGM Grand Garden Arena.

Lex Borrero Partners with Tommy Mottola to Acquire Arro Media, Now to Be Called AM16

Posted on June 28, 2023 by Tom Castaneda

Lex Borrero is expanding his entertainment empire…

The Latino music executive and entrepreneur, the co-founder/CEO of Neon 16, has teamed up with Ntertain chairman Tommy Mottola to acquire Arro Media, a music marketing and social media agency that boasts a roster of clients like Adidas, Red Bull, the NFL, Xbox, Bacardi, The Latin Grammy Cultural Foundation and more.

Founded by Cristina Arcay, the company will be rebranded as AM16.

“We have built a growing agency that will redefine how brands connect their marketing and advertising to the Latin culture because we live it day in and day out,” said Borrero and Mottola in a press release. “Our team has a finger on the pulse of trends, uniquely positioned to spot them before they happen, across music, television and film. Today’s announcement further differentiates our capabilities from competitors and will bring an even more comprehensive offering to our clients and partners.”

AM16 will find the intersection among music, entertainment and culture. Together, it will bring Arro’s capabilities with Neon16’s “innovative approach to cultural storytelling and experiential activations,” they said. The merger will include brand strategy and partnerships, product development, content production, music marketing, social media management, digital marketing, public relations, creative design services and experiential events.

“Launching AM16 agency represents an exhilarating new chapter in my career and the future of Arro,” said Arcay, who is appointed as co-president. “As a Latina entrepreneur, being able to lead and learn alongside our new partners represents a huge opportunity to reshape the industry by championing diversity, elevating ideas and fostering cultural movements that resonate with audiences worldwide.”

Chief marketing officer/co-president Gerry Rojas added, “I feel empowered and excited to be working in a Latino-owned agency where we’re reimagining how brands and artists tell their stories authentically, while raising the Latin cultural currency and creating a true, positive impact rooted in music and culture.”

Neon16 works with A-listers such as Tainy, Thalia, Juan Luis Guerra and Danna Paola.

Earlier this year, the company also played a key role in the Netflix Original series La Firma — a Latin music competition that sought to sign the next big Latin music star, featuring Borrero, Tainy, Rauw Alejandro and Nicki Nicole.

Borrero and Mottola also executive-produced Thalia’s music docuseries, Thalia’s Mixtape, via Ntertain on Paramount+.

Maria Becerra to Receive Visionary Award at Billboard Latin Women in Music Gala

Posted on April 26, 2023 by Tom Castaneda

Maria Becerra is a vision(ary)…

The 23-year-old Argentine singer and former YouTuber will be honored with the Visionary Award at the inaugural Billboard Latin Women in Music gala.

Becerra will be recognized along with Thalia, Ana Gabriel, Evaluna and Goyo at the two-hour special event taking place at the Watsco Center in Miami on May 6, and airing on Telemundo and Universo on May 7.

The same evening, Shakira will be honored as Latin Woman of the Year.

Becerra, a pop/urban artist who began here career on YouTube in her teens and was nominated for a best new artist Latin Grammy in 2021, has had three entries on Billboard’s Hot Latin Songs chart, including her hit “Qué más pues?” alongside J Balvin, as well as two top 10 hits on Latin Airplay (“Te espero” with Prince Royce, which reached No. 1; and “Extasis” with Manuel Turizo at No. 9).

She’s also placed five tracks on Latin Rhythm Airplay, including three on the top 10 (“Suelta” with Dímelo Flow, Farruko, Rauw Alejandro, Mr. Vegas and Fatman Sccop; “Berlin” with Zion & Lennox; and “Extasis”).

“Maria Becerra is receiving the Visionary award for developing a sound and aesthetic that are intensely personal, are all her own, and cross genres and styles,” says Leila Cobo, Billboard’s chief content officer for Latin and Español. “Maria is a visionary who has defied convention with extraordinary quality and distinctiveness. We are proud to honor this rising star with an immense future.”

As announced previously, Mexican icon Ana Gabriel will be honored as Living Legend; urban pop Argentine star Emilia will receive the Rising Star award; singer, actress and director Evaluna will receive the Tradition and Future award; Colombian rapper and singer Goyo will be honored as Agent of Change; and Mexican superstar Thalia will receive the Global Powerhouse award.

Another icon, Ivy Queen, will host the event alongside actress and host Jacky Bracamontes.

Billboard’s inaugural Latin Women In Music celebrates artists, executives and Latin creatives who are working proactively to generate positive change, inclusion and gender parity in the music industry.

Tickets are on sale and can be purchased here.

Shakira to Be Honored as Billboard’s ‘Woman of the Year’ at First-Ever Mujeres Latinas en la Música Gala

Posted on April 24, 2023 by Tom Castaneda

t’s a career-recognizing first for Shakira…

The 46-year-old Colombian global superstar will be honored as Billboard’s Woman of the Year at the first-ever Mujeres Latinas en la Música gala.

The two-hour music special, hosted by Ivy Queen and Jacqueline Bracamontes and honoring Latin women in music, will be taped at the Watsco Center in Miami on May 6 and will air exclusively on Telemundo on May 7 at 9:00 pm ET/8:00 pm CT.

A first of its kind for Latin music, Mujeres Latinas en la Música celebrates Latin female artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry.

Superstars Ana Gabriel, Emilia, Evaluna, Goyo and Thalia will also receive special awards at the inaugural event presented by Billboard with Telemundo.

Shakira’s honor comes in the wake of an extraordinary year that has seen the superstar break records with the biggest Spanish-language debut of 2022 (“Monotonía” featuring Ozuna). Then, in January 2023, her “Shakira: BZRP Music Sessions #53” debuted at No. 9 on the Billboard Hot 100 chart, making her the first woman to reach the top 10 on the chart with a song in Spanish.

“Shakira: BZRP Music Sessions #53” also made history as the most-streamed Latin track in 24 hours in Spotify history and the most-viewed Latin track on YouTube in 24 hours with over 63 million views, and it broke 14 Guinness World Records.

“Shakira is the ultimate Woman in Music. Thanks to her, Latin women all over the world have been empowered to write and perform deeply personal music. She created a movement all on her own, and continues to be more relevant than ever today, with grace, a deep tradition of giving back, and enormous talent. She is the definition of a Woman in Music,” said Leila Cobo, Billboard’s chief content officer for Latin/Español.

“Shakira has been pivotal in shaping the vibrant and diverse landscape of Latin music and music in general throughout her career. Her passion, talent and creativity have broken barriers and empowered generations to embrace our identity through music, and we are incredibly proud to recognize her as Woman of the Year in the industry,” said Ronald Day, president of entertainment and content strategy for Telemundo.

Shakira has sold more than 95 million records worldwide, making her one of the best-selling music artists of all time and the top-selling female Latin artist of all time. Her global success as a crossover artist opened doors for other Latin artists to enter international markets. She is the most-viewed Latin female artist, and one of the top 10 artists overall of all time on YouTube with over 20 billion cumulative views, and the most-streamed female Latin artist of all time on Spotify.

Aside from her stellar industry accolades, at the age of 18, Shakira created the Pies Descalzos Foundation, which has built and adapted nine public schools in Cartagena, Barranquilla, Guajira and Quibdó, with six in construction. The foundation has raised over 40 million dollars since inception and impacted more than 150,000 children and nearly 900,000 families.

Thalia to Be Honored at Inaugural Latin Women in Music Event

Posted on April 6, 2023 by Tom Castaneda

Thalia is feelin’ the love…

The 51-year-old Mexican singer and actress will be among the honorees at the first-ever Latin Women in Music, or Mujeres Latinas En La Música in Spanish.

In addition to the “Amor a la Mexicana” singer, the event will honor Thalia, Ana Gabriel, Natti Natasha, Evaluna, Goyo and Emilia Mernes, Billboard and Telemundo have announced.

The inaugural event will take place May 6 at the Watsco Center in Miami and is set to be co-hosted by reggaeton queen Ivy Queen — who received this year’s Icon Award at Billboard‘s 2023 Women in Music — and television personality Jacqueline Bracamontes.

The two-hour music special, which will air May 7 on Telemundo, will celebrate Latin women artists, executives and creatives who are proactively working for positive change, inclusion and gender parity in the music industry.

“Our Latin Women In Music gala is a bold and inspiring event. Our honorees come from vastly diverse places, generations, styles, genres and philosophies, but all have excellence, commitment and unique and uncompromising artistry and points of view,” said Leila Cobo, Billboard’s chief content officer for Latin/Español. “In this landmark year for Latin music, we are so proud to launch our newest tentpole, where we will celebrate outstanding, powerful, leading women yearly.”

Ana Gabriel will receive the Leyenda Viviente Award. With more than two-dozen albums, the Mexican singer-songwriter has serenaded fans for nearly five decades with cross-genre chart toppers, including 20 top 10 hits and 6 No. 1 hits on the Billboard Hot Latin Songs chart.

The awards for the other honorees will be announced soon.

“We are proud to recognize this group of powerful artists who have redefined the role of Latin women across genres and around the world,” added Ronald Day, president of entertainment and content strategy for Telemundo. “Music is more than a beat for the Latino community, it is a reflection of our identity. With this event, we aim to continue offering our audience the opportunity to celebrate our culture and come together through the music that unites us all.”

The show — which according to both companies will “embody Latin culture featuring powerhouse performances, impactful historic moments, and can’t-miss surprises” — will also be on the Telemundo app and available to stream on Peacock.

The inaugural Latin Women in Music event was announced earlier this year as an expansion of Billboard’s Women in Music franchise. It aims to celebrate the women who have made a concrete impact on Latin music through their artistic achievements, or through tangible, noteworthy actions that have brought measurable recognition and opportunity to women, effecting positive change to the industry as a whole.

Additional information about Billboard Mujeres Latinas en la Música, including the first-ever Latin Woman of the Year honoree, musical performances, presenters and more, will be announced in the coming weeks.

Tickets to attend Billboard Mujeres Latinas en la Música live at the Watsco Center can be purchased at BillboardMujeresEnLaMusica.com.

Julio Reyes Copello Signs Multiyear Worldwide Deal with Sony Music Publishing

Posted on March 16, 2023 by Tom Castaneda

Julio Reyes Copello has a new worldwide deal…

The 53-year-old Colombian producer, songwriter and record engineer has inked a multiyear worldwide deal with Sony Music Publishing.

“I am thrilled to be starting this new phase of my creative life as part of the great Sony Music Publishing family,” says Copello, who won producer of the year honors at the 2022 Latin Grammys. “I am very grateful for the belief, respect and enthusiasm that [Sony Music Publishing president/CEO for Latin America & U.S. Latin] Jorge Mejia and his team have shown, which will be essential in order to find new outlets and homes for my music.”

“I have known and admired Julio for many years,” adds Mejia. “He is widely respected as a musician’s musician, with a deft touch at the piano and a sensitivity as a producer and songwriter, that makes all manner of artists and writers feel right at home whenever they work with him. It is a dream come true, therefore, to finally be able to work directly with Julio, as well as the artists and songwriters he’s developing. I can’t wait for what comes next.”

Reyes is currently working on upcoming releases with Spanish pop star Pablo Alborán, Marc Anthony, Alejandro Sanz, among many others.

The four-time Grammy and seven-time Latin Grammy winner is widely considered one of Latin pop’s most important songwriters, producers and musicians.

Since launching his career in 2001, the Cúcuta alchemist has also penned hits for the likes of superstars Ricky Martin, Jennifer Lopez, Thalía, Chayanne, Laura Pausini, Kany García and more.

In total, he has earned 48 Grammy and Latin Grammy nominations; he also has more than 10 ASCAP awards under his belt.

Aside from his songwriting career, Reyes founded Art House Records, a talent incubator where he continues to discover and develop emerging artists, which includes Joaquina, Riza, Ela Taubert and more.

Additionally, he partnered with Abbey Road Institute — the first U.S. music production school, and an extension of the music production education program held at the legendary Abbey Road Studios in London.

Together, both parties established the Art House Academy & Abbey Road Institute Miami, where they specialize in music performance, music production and sound engineering to develop and educate “the next generation of singer/songwriters, music producers and sound engineers.”

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