Rauw Alejandro to Judge Netflix’s Reality Competition Series “La Firma”

Rauw Alejandro is on the hunt for new urban talent…

The 29-year-old Puerto Rican singer and rapper, known as the “King of Modern Reggaeton,” and fellow reggaeton star Yandel are among the Latin artists helping Netflix in their search for the next Latin urban music star in the reality competition series, La Firma.

Rauw AlejandroThe duo will be joined by Nicki Nicole and Lex Borrero as judges of the competition, while super-producer Tainy will serve as mentor and music producer/supervisor.

The search will take place across Latin America, the United States, and Spain.

In the series, viewers will follow the journeys of the selected artists as they head to Miami for the competition.

The winner will sign with talent incubator NEON16.

La Firma was created by Borrero, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN, which was founded by Borrero, Tommy Mottola, and Range Media Partners.

Camilo to Appear on Ntertain’s Original Docu-Series “Los Montaner”

Camilo will be spending a lot of time with the in-laws…

The 27-year-old Colombian singer, songwriter and record producer, whose full name is Camilo Echeverry, will appear in the original series Los Montaner.

Camilo

Hailing from Ntertain, the recently launched multimedia company from Neon16’s Lex Borrero, music mogul Tommy Mottola and Range Media Partners, the unscripted docu-series will offer an exclusive look inside Latin music’s influential family, the Montaners, who have a social media audience of over 150 million and over eight billion video content views.

Borrero will executive produce the series, with Range Media Partners co-financing the project, handling global sales of the series. The series will film globally, as the crew follows the daily life of the Montaner family.

Featured on Los Montaner are:

  • Multiple Latin Grammy nominee & Lifetime Achievement Award recipient Ricardo Montaner
  • Marlene Rodriguez, Ricardo’s wife, and filmmaker
  • Award-winning recording artist and member of Mau y Ricky, Ricky Montaner
  • Actress, model, and TV host, Stefi Roitman, fiance of Ricky Montaner
  • Award-winning recording artist and member of Mau y Ricky, Mau Montaner
  • Sara Escobar, creative director, wife of Mau Montaner
  • Actress, singer, songwriter, Evaluna Montaner
  • Camilo Echeverry, Evaluna’s husband and Latin Grammy winning singer, songwriter.

Ntertain was founded earlier this month as a new entertainment and media company focusing on the creation, development, and production of premier content leaning in on Latin talent, brands and culture.