Rauw Alejandro Earns Sixth No. 1 on Billboard’s Latin Airplay Chart with “Todo de Ti”

Rauw Alejandro is making a serious impact on the Billboard Latin charts…

In just over a year, the 28-year-old Puerto Rican rapper, singer and composer has notched six No. 1 hits on Billboard‘s Latin Airplay chart.

Rauw Alejandro

His most recent chart topper, “Todo de Ti,” reaches the summit on the latest ranking dated July 31, with 11.6 million radio airplay audience impressions, up 19%, according to MRC Data.

Alejandro first topped the list dated July 4, 2020, with “TBT,” alongside Sebastian Yatra and Manuel Turizo. He followed with “Tattoo,” with Camilo, in September; “La Nota,” with Turizo and Myke Towers, in January; “Baila Conmigo,” with Selena Gomez, in March; and “Vacio,” with Luis Fonsi, in May.

“Todo de Ti” holds at its No. 3 high on the multi-metric Hot Latin Songs chart, also up 4% to 9.9 million U.S. streams and 18% to 1,200 downloads sold. It becomes Alejandro’s third No. 1 on Latin Digital Song Sales, and his first on his own, following “Baila Conmigo,” with Gomez, in February, and “Cambia El Paso,” with Jennifer Lopez, just last week.

“Todo de Ti” also marks Alejandro’s top Billboard Hot 100 showing, having hit No. 32 earlier in July. The San Juan-born artist also sent the song to No. 3 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts in June.

Natti Natasha & Becky G Return to No. 1 on Billboard’s Latin Airplay Chart with Latest Team-Up “Ram Pam Pam”

Natti Natasha and Becky G are back in top form…

The 34-year-old Dominican singer and the 24-year-old Mexican American singer have returned to Billboard’s Latin Airplay summit with their collaborative single “Ram Pam Pam.” The track hits No. 1 on the July 17-dated chart.

Natti Natasha & Becky G

The pair previously appeared atop the tally when “Sin Pijama,” their first team-up, ruled for one week in August 2018.

Becky G last appeared atop the tally with “Sin Pijama,” while Natti Natasha was last at No. 1 in April with “Antes Que Salga El Sol,” with Prince Royce.

It’s the third No. 1 for Becky G on Latin Airplay, and the eighth for Natti Natasha on the 50-deep tally.

“Ram Pam Pam” takes the lead (6-1) with a 48% gain in audience impressions, to 9.6 million, earned in the week ending July 11, according to MRC Data. As Natti establishes her eighth chart-topper, she continues to have the fifth-most No. 1s among female artists since the chart launched in 1994.

Here’s a recap of female acts with the most Latin Airplay No. 1s:

15, Shakira
11, Gloria Estefan
11, Karol G
10, Jennifer Lopez
8, Natti Natasha
5, Paulina Rubio
5, Thalia

“Ram Pam Pam” becomes the second female pairing to lead Latin Airplay in 2021, after Karol G and Mariah Angeliq’s “El Makinon” reigned for one week on the June 5-dated list. The new collaboration is just the fourth joint effort by two women in a lead role to hit No. 1 since the chart’s inception.

Here are the four winners:

Artists, Title, Peak Date
Becky G & Natti Natasha, “Sin Pijama”, August 11, 2018
Karol G & Nicki Minaj, “Tusa,” Feb. 15, 2020 (five weeks)
Karol G & Mariah Angeliq, “El Makinon,” June 5
Natti Natasha & Becky G, “Ram Pam Pam,” July 17

 

Beyond its Latin Airplay coronation, “Ram Pam Pam” also lands at No. 1 on Latin Rhythm Airplay: a seventh win for Natti and a fourth lead for Becky.

Jennifer Lopez Looking to Develop Original Projects Based on Concord’s Catalog of Musicals, Including Works by Rodgers & Hammerstein

Jennifer Lopez could be singing and dancing on the big screen in the near future…

The 51-year-old Puerto Rican superstar and her Nuyorican Productions are collaborating with Skydance and Concord to develop a slate of original projects based on Concord’s catalog of musicals, which includes the works of Broadway icons Rodgers & Hammerstein.

Jennifer Lopez

Lopez, along with partners Elaine Goldsmith-Thomas and Benny Medina, will executive produce for Nuyorican Productions with an option to star in at least one of the projects.

“Musicals were a part of the tapestry of my childhood. We’re so excited to begin our association with Skydance and Concord in reinterpreting some of the most classic musicals and bringing them to life in new ways for a new generation,” said J.Lo.

“Jennifer Lopez is an international icon in every sense of the word, and we are thrilled to expand our relationship with Concord to partner with such a creative powerhouse,” said Bill Bost, President, Skydance Television. “Skydance aims to create stories that appeal to audiences around the globe, and Jennifer is the perfect partner to reimagine these beloved, classic musicals for a twenty-first century audience.”

“It is an honor to join forces with Jennifer Lopez and Nuyorican, while broadening our partnership with Skydance,” said Sophia Dilley, SVP, Film & TV Development and Production, Concord. “We are excited to collaborate with this impressive team as we continue to champion creative opportunities for the authors and works we represent, together with the copyrights we own.”

This deal expands Skydance Television’s previously announced partnership with Concord, which includes co-developing the first-ever television series based on one of Rodgers & Hammerstein’s hit musicals, a modern-day adaptation of Oklahoma! from John Lee Hancock and Bekah Brunstetter.

Jennifer Lopez Teams Up with Rauw Alejandro for New, Spanish Single “Cambia El Paso”

Jennifer Lopez is heating things up this summer…

The 51-year-old Puerto Rican superstar has joined voices with Puerto Rican artist Rauw Alejandro to release her new, Spanish-language single “Cambia El Paso.”

Jennifer Lopez & Rauw Alejandro

The song –a hot, danceable track with a reggaeton sound to get everyone moving this summer – is about moving on.

“The song is about change and not being afraid to take the step,” she said on SiriusXM’s Pitbull’s Globalization. “Like, just take the step, advance, do what you need to do. If something’s not feeling right, whatever it is in your life, like, just make that move and dance.”

On Sunday, Lopez gave fans a sneak peak of the music video, which features images of the superstar singer strutting down the neon-lit streets of Miami in a flashy denim outfit. Another scene finds Alejandro posing confidently next to a luxury car and later showing off some spinning dance moves.

“Ready?” Lopez captioned the post in Spanish on Twitter.

A music video for the single is also set to premiere in the coming days.

Pitbull Partners with Echelon Fitness for New Content & More

Pitbull is workin’ on his fitness dealings…

The 40-year-old Cuban rap superstar and entrepreneur has been named a new partner in Echelon Fitness, the upstart fitness brand known for their line of spin bikes, fitness mirrors, treadmills and rowers.

Pitbull

Pitbull is teaming up with Echelon to unveil a host of new content on the Echelon website and Echelon Fitness app.

Among the new projects: Pitbull will write a new “anthem” for Echelon that the company says will “inspire members, and get the world moving and feeling good.”

It’s not just for a campaign though – Pitbull says the Echelon anthem will be released as a single on his new album, and says he’ll be playing it on his upcoming “I Feel Good” tour. Expect to hear the new upbeat track on Echelon commercials as well.

Echelon, known for its Peloton-style spin bike (currently shipping faster than a Peloton by the way) will also unveil a special “Ride with Pitbull” channel, with themed rides featuring music from the rapper along with his frequent collaborators (expect Jennifer Lopez, Daddy Yankee, Marc Anthony and Becky G to be on the class playlists). Echelon says you’ll also have the ability to ride with Pitbull himself, in classes created and taught by his dancers. It’s unclear if Mr. 305 will actually pop up on screen riding a bike, but Echelon has confirmed that Pitbull’s lead dancer, Jenny Valdes, will be one of the featured instructors.

The final piece of the partnership will be exclusive Pitbull merch and a co-branded Pitbull spin bike, to be released on the Echelon website. Though details of the merchandise haven’t been released, it’s likely to include athleisure wear, water bottles and other accessories to help you reach your fitness goals.

“It is truly an honor to partner with Echelon Fitness,” says Pitbull, in a press release. “With this new venture, we look forward to producing new avenues for music and fitness. Music is the universal language. Fitness is a cultural movement. Together we will create a powerful generation. I don’t know about you but that makes me feel good, Dale!”

“Learning Pitbull was a fan of our product and our community was humbling,” adds Lou Lentine, President and CEO of Echelon Fitness. “Pitbull has featured and been featured with some of the biggest talents in the music industry. And now his latest feature is with Echelon Fitness. We are so excited to welcome Mr. Worldwide to the team!”

Find out more about the new partnership at EchelonFit.com.

Maluma Teams Up with Quay for Full Collection of Sunglasses & Glasses

The future’s so bright for Maluma that he’s gotta wear shades…

The 27-year-old Colombian singer and songwriter is expanding his empire with a special collaboration with Quay.

Maluma x Quay

Maluma has teamed up with the eyewear brand for a full collection of sunglasses and optical lenses, designed to bring he good vibes and energy this summer.

The Maluma So Much Sol campaign features a variety of styles and colors for everyone.

Maluma x Quay

“I always liked Quay,” the singer, born Juan Luis Londoño Arias, tells Billboard of the new collaboration. “I saw a couple of years ago when Jennifer Lopez was part of a big campaign with Quay and when I saw it, I wanted to be there. I always wear Quay. So one day, some guy from the office called me and said he wanted to work with me, so I was like, ‘What?’ That was a big, big dream for me and now it’s happening so I’m excited to release this big campaign. There’s going to be, hopefully, around the world, fans who are excited too. They know that I love shades, I love sunglasses.”

The summery theme of the campaign, of course, was inspired partly by his 2020 album, Papi Juancho, which peaked at No. 34 on the Billboard 200 albums chart on November 20, 2020.

Maluma x Quay

“[The album] had those tropical colors, that Miami Vice vibe, so I wanted to match it with the campaign,” Maluma explains. “That’s how I was feeling at the time when we started working on it. It matched perfectly. We did the photoshoot in Miami and it looked very vintage and modern at the same time.”

While it’s “hard to choose” a favorite pair, the global superstar gushes over the multi-colored Yada Yada pair. “They look like a rainbow and they’re big and are a statement,” he says. “Those are the kind of shades I love, because I’m not afraid to wear different kinds of things. When I saw those shades, I knew they were my favorite.”

Maluma is also ready to rock his new Quay collaboration at his Papi Juancho 2021 World Tour, which kicks off in the U.S. on September 2 at the Golden 1 Center in Sacramento, California.

“Finally, finally, finally, we’re going on tour,” the singer says, bursting at the seams with excitement. “I miss it so bad. The last time I was one stage was a year and a half ago, and it feels like an eternity.”

“We’re preparing new music, because the last year was one of the most important years of my career,” he continues. “I released Papi Juancho, ‘Hawái’ was the biggest song of my career, so now we’re preparing for the musicians and the band and the team. We’re going to make a show that’s another level. That’s the goal – we’re talking about fashion, dancers, lights, music. We’re very excited about it.”

Shop the full Quay x Maluma collection here.

Anuel AA & Manager Become Owners of Puerto Rico’s Capitanes de Arecibo Basketball Team

Anuel AA is getting in the game…

The 28-year-old Puerto Rican rapper and singer and his manager Frabian Eli have become the new owners of Puerto Rican basketball team Capitanes de Arecibo.

Anuel AA

Shortly before the 2021 Baloncesto Superior Nacional season kicks off in July, Anuel AA and Eli will take the reins of the team that has previously won four league championships in the past decade.

“Frabian and I will do everything in our hands to continue taking this team to other levels,” Anuel AA said. Eli added, “For us it’s an honor to continue this legacy. We promise to keep the culture and traditions of Arecibo and los Capitanes.”

Anuel AA joins the likes of Bad Bunnywho in May became the co-owner of Puerto Rico’s basketball team Los Cangrejeros de Santurce, which is also part of the Baloncesto Superior Nacional league — Gloria Estefan, Marc Anthony and Jennifer Lopez, who all own sports teams.

Jennifer Lopez to Star in Netflix’s Sci-Fi Thriller “Atlas”

Jennifer Lopez will be fighting to save the world…

The 51-year-old Puerto Rican superstar will star in and produce the Netflix sci-fi thriller Atlas.

Jennifer Lopez

The film will be directed by Brad Peyton, with Aron Eli Coleite is writing the most recent draft of the script based off Leo Sardarian’s original script.

Joby Harold and Tory Tunnell will produce for Safehouse Pictures along with Peyton and Jeff Fierson for ASAP Entertainment, as well as Elaine Goldsmith-Thomas and Benny Medina joining Lopez to produce through Nuyorican Productions.

The film follows Atlas, a woman fighting for humanity in a future where an AI soldier has determined the only way to end war is to end humanity. To outthink this rogue AI, Atlas must work with the one thing she fears most — another AI.

“I’m so honored to be working with Jennifer, Elaine and the rest of the team at Nuyorican Productions along with our partners Joby and Tory at Safehouse,” Peyton said. “Having the chance to direct Jennifer in the title role of this movie is a dream come true, as I know she’ll bring the incredible strength, depth and authenticity we’ve all come to admire from her work. Furthermore, Jeff and I are so excited to be back working with Scott, Ori and the entire team at Netflix. They have been nothing short of amazing to work with and we are blessed to have the opportunity to make another movie on the service.”

The film falls under the newly announced creative partnership between Lopez’s Nuyorican Productions and Netflix where Lopez, producing partner Goldsmith-Thomas and longtime manager Medina will produce a slate of films, television series, scripted and unscripted content, with an emphasis on projects that support diverse female actors, writers and filmmakers.

The first two announced projects both starring Lopez include The Mother, which is directed by Niki Carpo, and The Cipher, based on the novel by Isabella Maldonado.

Lopez can be seen next in the Universal rom com Marry Me opposite Owen Wilson and also has the Lionsgate action comedy Shotgun Wedding. Both films come out in 2022.

Jennifer Lopez’s Nuyorican Productions Signs Multi-Year First Look Deal with Netflix

Jennifer Lopez’s got the (first) look

The 51-year-old Puerto Rican superstar’s production company Nuyorican Productions has signed a multi-year first-look deal with Netflix spanning feature films, television series and unscripted content, with an emphasis on projects that support diverse female actors, writers and filmmakers.

Jennifer Lopez

Lopez co-runs Nuyorican Productions with her producing partner Elaine Goldsmith-Thomas.

Lopez already has two feature projects in the works at the streamer including the Niki Caro-directed The Mother, and The Cipherbased on the Isabella Maldonado novel.

The Mother follows a deadly female assassin who comes out of hiding to teach her daughter how to survive. The multi-hyphenate is currently training for the role, with filming schedule for this autumn and the film is set for release in Q4 2022.

“I am excited to announce my new partnership with Netflix. Elaine, Benny (Medina) and I believe there is no better home for us than a forward leaning content creation company that seeks to defy conventional wisdom and directly market to the millions across the globe who no longer view art and entertainment with the kind of boundaries and limitations of the past. We at Nuyorican Productions are thrilled to find like-minded partners in Ted Sarandos, Scott Stuber, Bela Bajaria and the whole team and look forward to getting to work right away,” said Lopez.

“Throughout every aspect of her career, Jennifer Lopez has been a force in entertainment. In partnering with her and Nuyorican we know she will continue to bring impactful stories, joy and inspiration to audiences around the world,” said Netflix Head of Global Films Stuber,

Bajaria, Netflix Head of Global TV, said: “Jennifer is a singular talent whose creativity and vision have captivated audiences and inspired the next generation around the world. For years she and the team at Nuyorican have brought a distinctive voice to entertainment, and I’m looking forward to working with her and the team to create new series for our members to love.”

Lopez scored her best opening for a live-action movie at the domestic box office with STX’s 2019 stripper caper Hustlers, which debuted to $33.1 million, and grossed $105M stateside, $157.6M worldwide.

As a recording artist, Lopez has sold over 70 million albums, with J.Lo became her bestselling album with 3.8M copies sold in the U.S. and 12M global.

Christina Aguilera Among Celebrities Urging U.S. Senators to Stop Gun Violence Now

Christina Aguilera is calling for politicians to take action on the issue of gun reform

The 40-year-old half-Ecuadorian American Grammy-winning singer has joined a roster of celebrities who’ve signed an open letter to U.S. Senators urging them stop gun violence now.

Christina Aguilera

Five years ago, amidst a string of deadly attacks at live music venues including the horrific mass shooting at Pulse nightclub in Orlando, Fla., on June 12, 2016, the cover of Billboard‘s July 2016 issue featured an open letter to U.S. Congress signed by 200 artists and music industry executives calling for gun reform.

Unfortunately, the need for reform has only grown stronger as shootings have continued around the country at a terrifying rate.

So now, five years later, as venues prepare to reopen after their pandemic shutdown and music fans ready to return to concerts and festivals, we stand again with the music community to ask lawmakers to take swift action to stop the violence. — Hannah Karp, Billboard editorial director

An Open Letter to Senators: Stop Gun Violence Now

As leading artists and executives in the music industry, we are adding our voices to the chorus of Americans demanding change.

Music always has been celebrated communally, on dance floors and at concert halls. But this life-affirming ritual, like so many other daily experiences — going to school or church or work — continues to be threatened, because of gun violence in this country.

The one thing that connects the tragedies like the shootings in Boulder, El Paso, Las Vegas, Parkland and so many other places in America, to the one that happened in Orlando five years ago this June, is that it is far too easy for dangerous people to get their hands on guns.

We call on the Senate to do more to prevent the gun violence that kills more than 100 Americans every day and injures hundreds more: Take action on background checks.

Billboard and the undersigned implore you — the people who are elected to represent us — to close the deadly loopholes that put the lives of so many music fans, and all of us, at risk.

Sincerely,

Christina Aguilera, Tori Amos, Sara Barielles, Aaron Bay-Schuck, Tony Bennett, Selim Bouab, Rob Bourdon, Scooter Braun, Cortez Bryant, Michael Bublé, Vanessa Carlton, Joseph Carozza, Steve Cooper, Tom Corson, Lee Daniels, Ellen DeGeneres, Brad Delson, Diplo, Mike Easterlin, John Esposito, Melissa Etheridge, Fletcher, Luis Fonsi, Becky G, Kevin Gore, Julie Greenwald, Josh Groban, Horacio Gutierrez, Joe Hahn, Halsey, Billy Joel, Craig Kallman, Alicia Keys, Kid Cudi, Carole King, Elle King, Adam Lambert, Cyndi Lauper, Kevin Liles, Dre London, Jennifer Lopez, Macklemore, Zayn Malik, Carianne Marshall, Ricky Martin, Paul McCartney, Julia Michaels, Guy Moot, Jason Mraz, Gregg Nadel, Yoko Ono, Mark Pinkus, Gregory Porter, Prince Royce, Bonnie Raitt, Dawn Richard, RMR, Paul Robinson, Maggie Rogers, Kelly Rowland, Mike Shinoda, Sia, Matt Signore, Britney Spears, Rob Stevenson, Sting, Barbra Streisand, Justin Tranter, Sir Trilli, Sharon Van Etten, Aimie Vaughn-Fruehe, Eddie Vedder, Andrew Watt.

If you’re interested in signing the letter, you can email guncontrol@billboard.com.