Banda MS is making history while getting in the game…
The Mexican banda’s new corrido “141” will become the first Regional Mexican song to appear in a Call of Duty video game series.
The track is set to be integrated into Call of Duty: Modern Warfare II, with “several” versions of the song heard throughout different parts of the game.
“141” is inspired by the members of the Task Force 141 and soldier Alejandro Vargas from the Mexican Special Forces, and ties in with the narrative of the newest installment of the first-person shooter game.
While Call of Duty has collaborated with Latin musicians in the past, most recently Ozuna, it’s the first time the video game franchise — developed by Infinity Ward and published by Activision — taps a Regional Mexican act to collaborate on a new song for one of its series.
“It’s a huge step for the game and the community,” says Rodrigo Pérez, Call of Duty‘s senior franchise manager, Latin America. “We wanted to tell the story of Task Force 141 in a unique way, and we believe the song goes to the very essence of the characters and the story we are telling with Modern Warfare II.”
For the chart-topping supergroup, not only does “141” mark the first corrido they’ve released in 10 years, but it becomes an opportunity to showcase their traditional banda music on a global level, while also bringing in a new source of revenue.
“The franchise’s team in Latin America is mainly composed of Mexicans who love and respect our culture so, along with their team, we made sure that the song made sense for the game,” says Oswaldo Silvas, one of Banda MS’ vocalists. “We’re really proud to be part of the game’s DNA, and we would be honored to keep doing more of these collaborations because all eyes are on video games and for us, it’s a great opportunity to capture a new audience.”
The opportunity is for both sides with Call of Duty also strategically tapping and catering to the Hispanic market across Latin America. “Mexico and the Hispanic market have had a very strong passion towards the Call of Duty franchise for a long time, and with Modern Warfare II we had an amazing opportunity to celebrate the rich cultural legacy,” adds Pérez.
For a Mexican music song to be featured on Call of Duty, it only reinforces the genre’s newfound popularity across the U.S. and beyond. Once a niche genre, regional Mexican has gained an international following in recent years thanks to artists such as Banda MS, who have stayed true to their traditional Sinaloan banda roots but has also embraced the fusion of regional with genres from around the world.
Call of Duty: Modern Warfare II will become available for purchase on October 28 on PS5, PS4, Xbox Series X | S, PC and Xbox One.