Anitta Teams Up with Maluma for Steamy Music Video for New Collaboration “El Que Espera”

Anitta has someone hot waiting for her

The 29-year-old Brazilian singer/songwriter has joined voices with Maluma to release the steamy new music video for their collaboration “El Que Espera.”

In the clip, Anitta and Maluma – two international music superstars – appear on the set of a film production.

When the cameras are rolling, the two seem to be happy, passionate lovers, but when they’re off, the arguments ensue.

This year has been an exciting year for Anitta, as she dropped her much-anticipated album, Versions Of Me, performed at Coachella, and made an appearance at the Met Gala.

But no matter how quickly her star is rising, she promises to always be a source of inspiration to her home country, Brazil.

“When we get fame, we can get lost in this game and forget who we are,” she said in recent interview with Interview. “Why did I start this whole thing? Why am I doing this? For me, it was never about getting famous and rich. It was about changing my people’s lives, my country’s life. So if I’m going to the Met Gala or Coachella or the VMAs, it’s not because I want to show off. It’s because I want my country to believe that they can go to places that they’ve never been.”

TikTok Names Anitta its First Official #Rompiendo Artist

Anitta is counting down to a new partnership…

TikTok has announced the launch of a new program dubbed #Rompiendo, with the 29-year-old Brazilian star the first artist to be featured in the new program.

Anitta#Rompiendo is meant to “highlight the success and impact” of Latinx music and artists on the app. According to the social media company, the program includes promotion, playlisting, inclusion on TikTok radio and a feature on @MusicOnTikTok socials.

Anitta is a strong first choice to launch the program.

Her single “Envolver” has been used in more than 2 million videos after the song and its dance challenge went viral on TikTok. A new #Rompiendo artist will be announced every two weeks.

Most recently, Anitta made her Coachella debut with an epic set that brought Brazil to the desert and featured surprise guests such as Snoop Dogg, Saweetie and Diplo.

In mid-April, she dropped her long-awaited album Versions of Me, which includes “Envolver.” The cheeky reggaeton track peaked at No. 1 on the Billboard Global Excl. U.S. chart earlier this month, marking the first leader on the list by an artist from Brazil.

#Rompiendo is TikTok’s latest effort to propel Latinx creators on the app. Last year, during Hispanic Heritage Month, TikTok and MACRO — a media company that represents the voices and perspectives of Black people and persons of color — teamed up to launch a new incubator called TikTok Latinx Creatives in an effort to help further grow the Latinx creative community on the platform. The 10-week program focused on “nurturing and developing” 150 talented Latinx creators and music artists.

“We’re driven to spotlight and support Latinx talent with a platform that amplifies their voices and a community that is moved by them,” TikTok said in a statement at the time of Latinx Creatives’ launch.

According to TikTok, popular Latinx community hashtags — including #Latino, #Latina, #Familia, #Hispanic — generate “significant” community engagement and have accumulated billions of video views.

Anitta Earns First No. 1 on Billboard’s Top Triller U.S. Chart with “Envolver”

Anitta is trillin’ it…

The 29-year-old Brazilian singer/songwriter’s latest single “Envolver” vaults to No. 1 on Billboard’s Top Triller U.S. chart dated April 16 and lifts into the top 10 of the Top Triller Global list.

Anitta, The Top Triller U.S. and Top Triller Global charts highlight the biggest songs on Triller based on a formula blending the amount of views of videos containing a respective song, the level of engagement with those videos and the raw total of videos uploaded featuring each song, according to Triller. Data for the charts is represented on a Friday-Thursday tracking week, with the latest period running April 1-7.

As “Envolver” jumps from No. 5 to the summit, Anitta claims her first No. 1 on Top Triller U.S., which began in 2020. She reached a prior No. 3 best with “Desce Pro Play (Pa Pa Pa),” with MC Zaac and Tyga, in September 2020.

The week’s top upload on Triller for “Envolver” came from fellow high-profile Brazilian Neymar; the soccer star’s upload has drawn 385,000 global views to date, according to Triller.

“Envolver” concurrently reaches a new No. 70 high on the Billboard Hot 100, accumulating 5.9 million official U.S. streams on DSPs including Apple Music, Spotify and YouTube, and 800 downloads sold, according to Luminate, formerly MRC Data.

The song also crowned the Global 200 Excl. U.S. chart dated April 9; it drops to No. 4 on the April 16 list.

Anitta’s new album, Versions of Me, was released April 12.