Myke Towers Signs Management Deal with Brandon Silverstein’s S10 Entertainment

Myke Towers is under new management…

The 29-year-old Puerto Rican rapper, singer and songwriter has signed a management deal with Brandon Silverstein’s S10 Entertainment.

Myke Towers, Brandon Silverstein, S10 EntertainmentThe signing — in partnership with Orlando “Jova” Cepeda of One World Music and Jose “Tito” Reyes  of Casablanca Records — comes on the heels of Towers’ viral hit song “LALA,” which topped Spotify’s Top 50 Global chart and entered at No. 50 on Billboard‘s Hot Latin Songs chart dated July 15.

“Very excited to be joining Brandon and the S10 family,” Myke said in a statement. “Our visions are aligned and I think Brandon having a clear understanding of my artistic vision and the culture is a win. I am looking forward to continuing to expand globally and the success we have had with ‘LALA’ going #1 is just proof that there is no limit.”

With his latest album, La Vida Es Una, Towers captured his third straight top 10 on Billboard’s Top Latin Albums chart when it debuted at No. 9 on the ranking dated April 8. La Vida Es Una is preceded by Towers’ Easy Money Baby, which peaked at No. 1 on the tally in 2020, and Lyke Mike, his 2021 set that landed a No. 3 spot on the chart.

Myke joins an S10 roster that includes Normani, among other artists.

“S10 has enjoyed incredible success over the past few years and as proud as I am about that, I’m more excited about what we’re working on next,” added Silverstein, CEO and founder of S10. “With notable work in the pipeline for management and publishing, and new projects coming from records and film, I feel like we’re entering a creative renaissance. I’m thrilled to welcome Myke Towers and we’re excited to continue his expansion to new audiences globally.”

Anitta Reportedly Taps Rebeca León to Serve as Her New Manager

Anitta has a new manager…

Rebeca León has been tapped as the 30-year-old Brazilian singer, songwriter, acress and television host’s new manager, according to Variety.

AnittaLeón is the CEO and founder of Lionfish Entertainment, an artist management and production company operating in the music, film, TV, and digital businesses.

Representatives for Republic Records, Anitta’s new label, and León did not respond to requests for comment from Variety.

Anitta was formerly managed by Brandon Silverstein, the founder/CEO of S10 Entertainment, who helped build the multi-lingual singer’s career in the United States.

Just a few months ago, Léon amicably parted ways with her longtime client Rosalía, with whom she started a partnership in 2018. As a manager, she’s worked with numerous renowned Latin acts, including overseeing the fruitful career of Colombian superstar Juanes, and the emergence of J Balvin (they amicably split in 2019).

Before Lionfish, León led Latin operations as senior VP for AEG/Goldenvoice.

This shift in Anitta’s team comes as she’s also switched labels: Anitta had signed a new deal with Universal’s Republic Records in late April, just weeks after her highly-publicized split from Warner Music.

She cut ties with Warner after 11 years at the company and a big effort by the company’s Warner Records label to launch the singer’s career in the U.S. with her multi-genre latest album “Versions of Me,” released just over a year ago.

“After eleven years of successful partnership, we’ve agreed to go our separate ways,” read a statement from the label and artist. “Anitta would like to thank the Warner Music team for all their support. And the Warner team wishes Anitta all the best in future.”

Anitta recently announced the incoming release of her first Republic Records single titled “Funk Rave.” She’s also said to be releasing a new project, a “Brazilian album of English and Spanish,” that pays homage to the early beginnings of Brazilian music.

“I think Brazilian funk is opening its room right now and I want to show more about where this was born and it’s my culture, my community, my place so I feel happy to have this in hands with Republic,” Anitta told Variety.

Anitta Signs with Republic Records

Anitta is joining the republic…

The 30-year-old Brazilian superstar has signed with Republic Records, according to Billboard.

AnittaThe news comes just weeks after Anitta and Warner Music Group agreed to part ways. The two parties released a joint statement to social media on April 4 announcing the news.

“After eleven years of successful partnership, we’ve agreed to go our separate ways,” the post read. “Anitta would like to thank the Warner Music team for all their support. And the Warner team wishes Anitta all the best in the future.”

Anitta signed with Warner Records in the United States in 2020 after previously linking with Warner Music Brazil in 2013. She had long voiced concerns about her relationship with WMG, from the label refusing to produce a video for an underperforming song to advising young artists to pay closer attention to what they sign.

During an Instagram livestream last May, Anitta said Warner only invested in her work “after it pays off on the internet. Unfortunately, there are things I can’t get, that’s why I don’t buy millionaire cars, because when I want to do something, I pay for it.” She added that Warner “is very tied to TikTok, to what goes viral, and if they don’t get a hit right away, they say ‘later.’”

The singer followed that with a tweet thread last month in which she blasted Warner, saying she regretted signing with the label and would have “auctioned off her organs” in order to be released from her contract.

During her run at Warner, Anitta scored a global breakthrough with her trilingual album, Versions of Me, which last year hit No. 1 on the Billboard Global Excl. U.S. chart with its TikTok-driven single, “Envolver.” The song’s music video won in the category of Best Latin at the 2022 MTV Video Music Awards. That same year, she also performed at Coachella and the Latin Grammy Awards.

Anitta will now join a superstar roster at Republic that includes Taylor SwiftAriana GrandeThe WeekndNicki Minaj and more. Sources say Jesús López, chairman/CEO of Universal Music Latin America and Iberian Peninsula, and Paulo Lima, president of Universal Music Group Brazil, will work closely with the artist.

Anitta is managed by S10’s Brandon Silverstein globally.

Anitta Appears in This Year’s Edition of Sports Illustrated Swimsuit 

It appears Anitta is doing swimmingly

The 28-year-old Brazilian singer/songwriter appears on the pages of this year’s Sports Illustrated Swimsuit issue, which launched online on Monday, July 19.

Anitta, SI Swimsuit

Anitta is one of three musicians appearing in the issue. The other two? Megan Thee Stallion, who becomes only the second musician ever to star on the cover of the issue, and R&B singer Tinashe. This is the 58th edition of SI Swimsuit.

For Latin artists like Anitta, being featured in SI Swimsuit can not only make their reach more global, but it can also make their brand more relatable, says Isabel Paz, publicity and promotions associate director at Warner Music Latina. Paz works with artists including Anitta, Justin Quiles and Sofia Reyes.

Anitta, SI Swimsuit

Warner Records worked with the global Warner Music Latin team to sign the “Girl From Rio” singer last June ahead of her U.S. debut album due this year.

“I think Sports Illustrated is such a big brand that it definitely has a global reach. We don’t have Sports Illustrated in our market, like a Spanish version,” Paz tells Billboard, adding that print coverage exposes fans to a multidimensional view of their favorite singers. “It also shows another side of the artist that perhaps we wouldn’t see if they wouldn’t have been featured there. If you see them in a sports-related magazine, then you’re able to discover that this artist also has that interest. I think it just makes them more well-rounded and perhaps shows a side that is not just them on stage, but it also lets you know that the artist is capable of doing something else. It humanizes them a bit, because you can relate to them further.”

While SI Swimsuit works to “redefine the cultural conversation around beauty by celebrating a diverse group of women,” according to the publication’s statement during the annual Miami runway show earlier in July, Paz believes it has the power to celebrate “the whole variety” of Latina artists. The question remains if SI Swimsuit will continue to break grounds with whom the magazine wants to feature on the cover and in its pages in the coming years, and how many of those models will come from the music industry.

Megan Thee Stallion, Tinashe and Anitta will take the stage and perform at the official launch event for the 2021 issue on July 23 and 24 at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. SI Swimsuit partnered with Hard Rock International for the two-day series of festivities, including interactive daytime events and a red carpet before the blowout concert at Hard Rock Live.

SI Swimsuit also worked with Roc Nation, where all three artists have direct and indirect management ties, to book the talent featured in its pages. Anitta signed a worldwide management deal with Brandon Silverstein’s S10 Entertainment, which is a partner of Roc Nation, in August 2019.

Anitta’s “Girl From Rio” single has been getting steady rotation at top 40 and rhythmic radio, further helping to ensure the Brazilian superstar’s long overdue breakout in the United States, with special thanks to DaBaby for his guest verse on the remix.

The 2021 Sports Illustrated Swimsuit issue will be on newsstands on Thursday, July 22.

Anitta Signs Worldwide Management Deal with Brandon Silverstein’s S10 Entertainment

Anittais under new management…

The 26-year-old Brazilian superstar has signed with Brandon Silverstein’s S10 Entertainment for worldwide management, joining a roster that includes Normani and Jacob Banks.


“Anitta is a global superstar who continues to push the envelope musically,” said Silverstein in a statement. “At S10, we’re excited to continue to both build her international platform and extend her influence throughout North America. It’s an honor to join her family and kick off this chapter with her.”

Silverstein added a “special thanks” to Anitta’s brother, Renan Machado, and attorney, Ed Shapiro.

In the past two years, Anitta has crossed over from the Brazilian marketplace to global stardom, with hits both in Spanish and English. The move is rare for a Brazilian artist, but Anitta has managed to connect not only through her music and strategic collaborations with the likes of J BalvinDJ Snake and Major Lazer, but also through huge following on social media.


“After five years taking care of my own career, I’ve decided to pass the baton,” Anitta wrote on Instagramto her more than 40 million followers in a lengthy Portuguese-language post typical of her openness with her fans.

“After searching for a long time, I found the American version of my head. Truth is, the mix of my head and and my brother’s was always the perfect balance for our crazy ideas. Brandon comes to our Anitta family, like everyone else has, learning humbly about us, with a lot of respect for everything we’ve built and eager to win.”

Anitta was previously managed by Shots Studiooutside Brazil and has parted ways amicably with company heads John and Sam Shahidi, who were among those posting congrats on Instagram.

She’s currently working on a new album and continues to tour internationally. Her docuseries, Vai Anitta, can be seen on Netflix.