Myke Towers Signs Management Deal with Brandon Silverstein’s S10 Entertainment

Myke Towers is under new management…

The 29-year-old Puerto Rican rapper, singer and songwriter has signed a management deal with Brandon Silverstein’s S10 Entertainment.

Myke Towers, Brandon Silverstein, S10 EntertainmentThe signing — in partnership with Orlando “Jova” Cepeda of One World Music and Jose “Tito” Reyes  of Casablanca Records — comes on the heels of Towers’ viral hit song “LALA,” which topped Spotify’s Top 50 Global chart and entered at No. 50 on Billboard‘s Hot Latin Songs chart dated July 15.

“Very excited to be joining Brandon and the S10 family,” Myke said in a statement. “Our visions are aligned and I think Brandon having a clear understanding of my artistic vision and the culture is a win. I am looking forward to continuing to expand globally and the success we have had with ‘LALA’ going #1 is just proof that there is no limit.”

With his latest album, La Vida Es Una, Towers captured his third straight top 10 on Billboard’s Top Latin Albums chart when it debuted at No. 9 on the ranking dated April 8. La Vida Es Una is preceded by Towers’ Easy Money Baby, which peaked at No. 1 on the tally in 2020, and Lyke Mike, his 2021 set that landed a No. 3 spot on the chart.

Myke joins an S10 roster that includes Normani, among other artists.

“S10 has enjoyed incredible success over the past few years and as proud as I am about that, I’m more excited about what we’re working on next,” added Silverstein, CEO and founder of S10. “With notable work in the pipeline for management and publishing, and new projects coming from records and film, I feel like we’re entering a creative renaissance. I’m thrilled to welcome Myke Towers and we’re excited to continue his expansion to new audiences globally.”

Anitta Appears in This Year’s Edition of Sports Illustrated Swimsuit 

It appears Anitta is doing swimmingly

The 28-year-old Brazilian singer/songwriter appears on the pages of this year’s Sports Illustrated Swimsuit issue, which launched online on Monday, July 19.

Anitta, SI Swimsuit

Anitta is one of three musicians appearing in the issue. The other two? Megan Thee Stallion, who becomes only the second musician ever to star on the cover of the issue, and R&B singer Tinashe. This is the 58th edition of SI Swimsuit.

For Latin artists like Anitta, being featured in SI Swimsuit can not only make their reach more global, but it can also make their brand more relatable, says Isabel Paz, publicity and promotions associate director at Warner Music Latina. Paz works with artists including Anitta, Justin Quiles and Sofia Reyes.

Anitta, SI Swimsuit

Warner Records worked with the global Warner Music Latin team to sign the “Girl From Rio” singer last June ahead of her U.S. debut album due this year.

“I think Sports Illustrated is such a big brand that it definitely has a global reach. We don’t have Sports Illustrated in our market, like a Spanish version,” Paz tells Billboard, adding that print coverage exposes fans to a multidimensional view of their favorite singers. “It also shows another side of the artist that perhaps we wouldn’t see if they wouldn’t have been featured there. If you see them in a sports-related magazine, then you’re able to discover that this artist also has that interest. I think it just makes them more well-rounded and perhaps shows a side that is not just them on stage, but it also lets you know that the artist is capable of doing something else. It humanizes them a bit, because you can relate to them further.”

While SI Swimsuit works to “redefine the cultural conversation around beauty by celebrating a diverse group of women,” according to the publication’s statement during the annual Miami runway show earlier in July, Paz believes it has the power to celebrate “the whole variety” of Latina artists. The question remains if SI Swimsuit will continue to break grounds with whom the magazine wants to feature on the cover and in its pages in the coming years, and how many of those models will come from the music industry.

Megan Thee Stallion, Tinashe and Anitta will take the stage and perform at the official launch event for the 2021 issue on July 23 and 24 at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. SI Swimsuit partnered with Hard Rock International for the two-day series of festivities, including interactive daytime events and a red carpet before the blowout concert at Hard Rock Live.

SI Swimsuit also worked with Roc Nation, where all three artists have direct and indirect management ties, to book the talent featured in its pages. Anitta signed a worldwide management deal with Brandon Silverstein’s S10 Entertainment, which is a partner of Roc Nation, in August 2019.

Anitta’s “Girl From Rio” single has been getting steady rotation at top 40 and rhythmic radio, further helping to ensure the Brazilian superstar’s long overdue breakout in the United States, with special thanks to DaBaby for his guest verse on the remix.

The 2021 Sports Illustrated Swimsuit issue will be on newsstands on Thursday, July 22.

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Anitta Signs Worldwide Management Deal with Brandon Silverstein’s S10 Entertainment

Anittais under new management…

The 26-year-old Brazilian superstar has signed with Brandon Silverstein’s S10 Entertainment for worldwide management, joining a roster that includes Normani and Jacob Banks.

Anitta

“Anitta is a global superstar who continues to push the envelope musically,” said Silverstein in a statement. “At S10, we’re excited to continue to both build her international platform and extend her influence throughout North America. It’s an honor to join her family and kick off this chapter with her.”

Silverstein added a “special thanks” to Anitta’s brother, Renan Machado, and attorney, Ed Shapiro.

In the past two years, Anitta has crossed over from the Brazilian marketplace to global stardom, with hits both in Spanish and English. The move is rare for a Brazilian artist, but Anitta has managed to connect not only through her music and strategic collaborations with the likes of J BalvinDJ Snake and Major Lazer, but also through huge following on social media.

brandon-silverstein-anitta

“After five years taking care of my own career, I’ve decided to pass the baton,” Anitta wrote on Instagramto her more than 40 million followers in a lengthy Portuguese-language post typical of her openness with her fans.

“After searching for a long time, I found the American version of my head. Truth is, the mix of my head and and my brother’s was always the perfect balance for our crazy ideas. Brandon comes to our Anitta family, like everyone else has, learning humbly about us, with a lot of respect for everything we’ve built and eager to win.”

Anitta was previously managed by Shots Studiooutside Brazil and has parted ways amicably with company heads John and Sam Shahidi, who were among those posting congrats on Instagram.

She’s currently working on a new album and continues to tour internationally. Her docuseries, Vai Anitta, can be seen on Netflix.