Richie’s “Fashion Star” Returning to NBC

It looks like Nicole Richie has the magic touch, especially when it comes to reality shows…

 

The 30-year-old part-Mexican reality-TV-star-turned-style-icon—who rose to fame after starring in Fox’s reality series The Simple Life—will be returning to NBC for a second cycle of Fashion Star.

NBC's Fashion Star

The network has renewed the freshman reality after its midseason run generated modest but steady ratings.

The series follows designers competing for a chance to sell their garments in three retailers—Macy’s, Saks Fifth Avenue, H&M—with each vendor having a presence at the buyers’ table. Each episodes’ winning designs are available online and in retailers immediately following their air date.

Richie, Jessica Simpson and John Varvatos serve as mentors and judges, with Elle Macpherson playing both host and executive producers.

Fashion Star premiered in March to 4.55 million total viewers and a 1.6 rating among adults 18-49. It grew to a 1.8 in its second week, though subsequent airings have found it averaging closer to a 1.5.

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