Richie’s “Fashion Star” Returning to NBC in March…

Nicole Richie will have a standing date with the peacock network on Fridays beginning in March…

NBC has scheduled the second season of its reality competition series Fashion Star, featuring the 31-year-old part-Mexican reality-TV-star as a celebrity mentor, for a March 8 premiere and a run in the network’s Friday 8:00 pm ET time period.

Nicole Richie

The premiere of Fashion Star will lead into the spring return of Grimm at 9:00 pm ET after the show’s two-month hiatus.

NBC had previously left the Friday 8:00 pm slot open in its recent midseason announcements despite speculation that Fashion Star would fill the hour.

Fashion Star‘s first season ran on Tuesday nights. The retail chains who’ve partnered with the show this season are returning giants Macy’s and Saks Fifth Avenue, as well as Express, who will be replacing H&M.

Along with Richie, Jessica Simpson and John Varvatos are returning as celebrity mentors, while fashion columnist and television personality Louise Roe will be replacing creator/executive producer Elle Macpherson as host.

Richie’s “Fashion Star” Returning to NBC

It looks like Nicole Richie has the magic touch, especially when it comes to reality shows…

 

The 30-year-old part-Mexican reality-TV-star-turned-style-icon—who rose to fame after starring in Fox’s reality series The Simple Life—will be returning to NBC for a second cycle of Fashion Star.

NBC's Fashion Star

The network has renewed the freshman reality after its midseason run generated modest but steady ratings.

The series follows designers competing for a chance to sell their garments in three retailers—Macy’s, Saks Fifth Avenue, H&M—with each vendor having a presence at the buyers’ table. Each episodes’ winning designs are available online and in retailers immediately following their air date.

Richie, Jessica Simpson and John Varvatos serve as mentors and judges, with Elle Macpherson playing both host and executive producers.

Fashion Star premiered in March to 4.55 million total viewers and a 1.6 rating among adults 18-49. It grew to a 1.8 in its second week, though subsequent airings have found it averaging closer to a 1.5.

Richie’s “Fashion Star” to Shine Bright in Asia…

Nicole Richie’s latest project could help make her an even bigger name in Asia…

The 30-year-old part-Mexican television-personality-turned-fashion-designer will serve as a mentor on the fashion competition series Fashion Star, which will premiere across 20 countries in Asia on DIVA Universal following its bow on NBC in mid-March.

Nicole Richie

“The Fashion Star format is one-of-a-kind in reality fashion entertainment and an exciting addition to DIVA Universal’s strong line-up of new shows this year,” said David Gunson , Universal Networks International’s VP Channels, South East Asia. “Fashion Star will greatly appeal to DIVA Universal’s female audience with its fresh format and high entertainment values.”

Along with Richie, the Elle Macpherson-hosted series will feature Jessica Simpson and John Varvatos as mentors to 14 unknown designers, each competing to win the show’s prize: $6 million worth of orders for clothing lines in H&M, Macy’s and Saks Fifth Avenue.

NBC's Fashion Star

Each episode of Fashion Star will feature a runway show complete with musical performances, dancers and models shot in front of a live studio audience. The contestants will be faced with a weekly challenge. Immediately following the episode, the winning designs will be available on the Web and in U.S. stores.

Fashion Star brings together top undiscovered designers, celebrity mentors and influential retailers in an exciting, new television format that the world has never seen before,” said John Pollak, Electus International’s President. “With this new series, audiences will finally have the opportunity, not only to watch, but to actively participate in building the world’s next major fashion brand.”

The 10-episode unscripted series will premiere on NBC on March 13th.