Gabriel Iglesias has landed the funniest gig…

The 38-year-old Mexican American comedian/actor is set to host Funniest Commercials of the Year.

The annual show, now in its tenth year, will continue to focus on spotlighting the most laugh-inducing ads from the U.S. and around the world.

Iglesias, who currently stars on ABC‘s Cristela, is hosting the show for the first time.

“One of the big changes [for ads] is that now, with the Internet and all kinds of different platforms, commercials have gotten longer,” creator Robert Dalrymple told The Hollywood Reporter. “Companies make commercials just for the Internet now.”

However, Dalrymple, whose job it is to hunt down the most amusing spots, pointed out that the appeal of a memorable ad remains the same as always. “It still comes down to, commercials are great self-contained stories, like mini movies,” he said, explaining their enduring appeal.

Among the commercials that made the cut for this year’s top ten include Doritos‘ consumer-made “Time Machine” that aired during the Super Bowl, and an ad from State Farm‘s Hans and Franz campaign with quarterback Aaron Rodgers.

This year is the first time that the special airs on Spike, and Dalrymple credits the network’s execs for suggesting Iglesias to front the show. “He personalizes everything,” Dalrymple said of Iglesias, pointing out that the comic is able to use his gift for voices to uniquely comment on the footage.

Funniest Commercials of the Year airs Thursday, Dec. 18, at 10:00 pm ET on Spike.