Juanes Launches Limited-Edition Line with Hard Rock International to Benefit His Fundacion Mi Sangre

Juanes has some hard rockin’ merchandise that will help make the world a better place…

The 42-year-old Colombian singer has partnered with Hard Rock International to launch the limited-edition Juanes Artist Spotlight Merchandise, benefiting the singer’s Fundacion Mi Sangre.


The exclusive line includes a collectible pin and men’s and women’s t-shirts – all featuring an original design by the multiple Grammy– and Latin Grammy-winning superstar

“Hard Rock’s Artist Spotlight program gives me the perfect platform to continue to spread Fundacion Mi Sangre’s message of peace,” said Juanes. “Hard Rock’s Juanes Artist Spotlight merchandise will raise international awareness and funds for my own Mi Sangre Foundation, which protects children’s rights, promotes peace and social change, and reinforces responsibility for one’s community.”

Fifteen percent of the retail price from sales of Hard Rock’s Juanes Artist Spotlight t-shirts and collectible pin benefits the singer’s Fundacion Mi Sangre.

Juanes, a recognized peace ambassador and global activist, founded the Mi Sangre Foundation in 2006 to raise funds and awareness against the use of anti-personnel mines – both in Colombia and across the world – and to help care for the injured by providing prosthetics, wheelchairs and rehabilitation to those in need. In addition to working toward the termination of dangerous mines, the Mi Sangre Foundation provides education, from preschool to vocational training, as a means of deterring children and youth from violence.

“As both a global icon and peace advocate, we are honored to partner with Juanes and help raise awareness and funds in support of Fundacion Mi Sangre’s mission,” said Keely Wade, Philanthropy & Marketing Manager for Hard Rock International. “Juanes’ tireless philanthropic work for nonviolent conflict resolution is an initiative that we are proud to be associated with, and we look forward to continuing our support for the foundation’s efforts in Colombia and around the world.”


Hard Rock’s Juanes Artist Spotlight merchandise is available online at www.hardrock.com and at various Hard Rock Cafe, Hotel and Casino locations beginning in September 2014.

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