Nicky Jam Becomes Hublot’s First Latin Music Ambassador

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9 Jul 2018 | Spotlight

Nicky Jam is having a Hublot time…

The 37-year-old Puerto Rican and Dominican American reggaetón star has joined Hublot’s ambassador club, as the brand’s first Latin music ambassador.

Nicky Jam

“It’s an immense privilege for me, as a real watch enthusiast, to become the ambassador for a Swiss watchmaking brand like Hublot,” Nicky Jam said in a statement. “In Latin America, Hublot is an absolute reference thanks to the technical quality and incomparable aesthetics of its watches.”

Nicky Jam joins a select group of Hublot “ambassadors” that includes Usain Bolt,Eli Manning and Floyd Mayweather.

Only two of the ambassadors Hublot has listed on its website are music artists: pianist Lang Langand Depeche Mode. And only two others have Latin American roots: soccer star Peléand Arturo Fuentecigars.

“Nicky is driven by a talent that has made him into a global star, with his hits getting the whole world dancing,” said Ricardo Guadalupe, CEO of Hublot, in a statement. “A positive energy leading to success, a value shared by Hublot. And we will certainly commemorate this Football World Cupby celebrating with his music!”

Guadalupe was referring to the fact that the FIFA World Cupanthem “Give It Up!” is performed by Nicky Jam, with Will Smithand Kosovar singer Era Istrefi.

That song, however, is not the only Nicky Jam hit on Switzerland’s charts: “X,” his hit with J Balvin, landed in the country’s top 20.


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