Nicole Richie is ready to answer the question, “Who Am I?”
The 32-year-old part-Mexican American fashion designer, author, actress and television personality will be part of a special Oprah Winfrey Network web series debuting on August 28.
OWN has been working out of YouTube Space LA for more than six months to experiment with digital formats and online talent. The result of that partnership is a growing slate of digital programming, including the new series Who Am I, which will feature interviews with celebrity guests, including Richie, about the qualities that define them.
After the first two episodes of Who Am I premiere this Thursday, subsequent two- to three-minute episodes will be made available each week.
In addition to Richie, guests will include beauty vlogger Michelle Phan, Brandy, former American Idol judge Randy Jackson and La Toya Jackson.
Who Am I is the second digital series from OWN. #OWNSHOW, a daily series that features stories from the Oprah community, debuted in March with the relaunch of Oprah.com, a digital hub for the network, O, The Oprah Magazine and Harpo Studios.