Selena Gomez is expanding her empire…
The 28-year-old Mexican American singer/actress’ highly anticipated collaboration with Blackpink, “Ice Cream,” has resulted in a new business endeavor for the “Come & Get It” singer.
Ice cream brand Serendipity and the iconic Serendipity3 Restaurants have announced Gomez as its newest investor, as well as a special ice cream flavor developed with the SelPink collaboration in mind.
The pint, called Cookies & Cream Remix, is inspired by the upcoming collab. It’s comprised of pink vanilla ice cream, crunchy cookie bites and gobs of gooey fudge.
In an Instagram video announcing the flavor, Gomez is seen eating it in the best way possible, by the spoonful straight out of the container.
“So, basically, it’s heaven,” the singer said of the chocolate-y cookie goodness.
“Growing up and loving the iconic Serendipity restaurant, I couldn’t be more excited to become a partner in their expanding brand,” said Gomez said in a statement. “For the Cookies & Cream remix, I wanted to put my own personal spin on this classic flavor by making it with pink vanilla ice cream as a nod to my girls Blackpink and celebrate our new song ‘Ice Cream.’”
“Selena Gomez is the perfect partner and flavor engineer for Serendipity Brands,” Sal Pesce, president and COO of Serendipity Brands, mirrored. “As a forever fan of our brand, Selena brings a fresh perspective and a whole new set of fans to help us take over the decadent ice cream category with our innovative, indulgent mixes.”
Cookies & Cream Remix will be available on the “Ice Cream” collab’s release date, August 28, in supermarkets, convenience stores and other food retailers across the country and online at SerendipityBrands.com.