Mark Consuelos has landed the father of a role…

The 46-year-old half-Mexican actor has joined the cast of the CW’s Riverdale as a new series regular for Season 2.

Consuelos will play Hiram Lodge, a ruthless, handsome, charismatic businessman who is coming back to Riverdale after weathering a financial scandal that almost destroyed him.

He is there to reconnect with his wife Hermione (Marisol Nichols) and, especially, his daughter Veronica (Camila Mendes), who is the apple of his eye.

Consuelos, who rose to acclaim after starring as Mateo Santos on ABC’s soap opera One Life to Live, most recently co-starred in Fox’s baseball drama series Pitch.

His other television credits include Queen of the South, Kingdom, Alpha House and American Horror Story: Asylum.