Mr. Pauer Signs with Sony Music Latin’s Electronic Label, Orianna

Mr. Pauer has a new deal…

The 48-year-old Venezuelan Latin Grammy nominated artist/producer/DJ is teaming up with Orianna, Sony Music Latin’s electronic label, for the release of his upcoming studio album, Inevitable.


The set—marking Pauer’s fourth album following Soundtrack (2014), Orange (2015) and Fiera (2022) — is slated for release in the first quarter of 2024 as the first album to be launched under the Orianna banner.

Earlier this year, Orianna and Pauer launched “Pa’Onde Vamos” in collaboration with David Tort, Markem and Rayo.

“For me it’s a great step in my career to be able to work with a Latin electronic label like Orianna under the Sony Spain umbrella,” the Miami-based, Venezuelan DJ and producer tells Billboard. “This is the first time in my career that I have released an album with a label. I like independence but at this point in my career, I like to work more as a team and grow together with the same intention.”

The first single off Inevitable, a collaboration with Colombian artist Goyo called “Química,” which drops on Friday, November 3.

“We’ve known each other for over 20 years, even before ChocQuibTown was created. We’ve always had great respect for each other and the timing was right for our first collaboration,” Pauer says of his relationship with the 2023 Billboard Latin Women in Music Agent of Change recipient.

Created in the summer, “Química” is a dance-ready track that perfectly laces Goyo’s powerhouse vocals and Pauer’s tropi-pop fusions that include Venezuelan cumaco (drums), Colombian tambor alegre, and electronic beats.

“I am excited to have a team that supports, understands and dances to the rhythm of Mr. Pauer,” he notes. “Latin electronic music is in a good moment and it’s dominating globally.”

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