Rebecca Black is getting personal…

The 23-year-old half-Mexican American singer/songwriter has entered the hyperpop era with her latest track, “Personal.”

The song is a glitchy, vocoder-coated ballad about the pitfalls of bringing a relationship to its natural conclusion, as her synthesized voice asks her lover to understand that there are no hard feelings.

The colorful Weston Allen-directed music video features Black going through several stages of grief following a breakup — dancing, crying in the mirror, and purchasing a diamond-crusted chain saw, for example. As she promises that she won’t take things personally, she begs her ex lover to do the same.

“‘Personal’ represents this reckoning with a consequence of heartbreak I hadn’t really ever understood – which was the guilt and heaviness that comes with being the one to put an end to a relationship when thats not what the other person wants,” Black said of the new song in a statement. “I’ve learned you can’t really stop two people on roads heading in opposite directions, and it can feel so difficult to consciously make a decision that you know will hurt someone you love, while at the same time knowing its the necessary choice for yourself at the end of the day.”