Alba Promotes Her Honest Company Products in South Korea

Jessica Alba is taking her line of eco-friendly baby and home products to Asia…

The 32-year-old half-Mexican American actress returned to South Korea to promote the Honest Company and participate in the Seoul Design Forum 2013 last week.

Jessica Alba

Alba, best known in South Jorea for her role in Fantastic Four, launched her business last year. The Honest Company offers a collection of toxin-free household goods, diapers, and body care products.

Alba, who was saluted at Self’s Women Doing Good Awards last year, brought along her Korean-American business partner Brian Lee on the trip.

“When I was pregnant, I developed allergic reactions to a washing detergent, which was among baby products that were known to be relatively safe,” Alba was quoted as saying by Yonhap News. “If I could be allergic, I thought about how bad it could be for the baby. I learned that many products out there contain toxins.”


Her company is named after her older daughter, Honor Warren.

The mother of two is said to be actively involved in every step of the business, from brainstorming ideas to designing the product and packaging, as well as the brand image.


“When Jessica Alba doesn’t have to be on the production set she comes to the office every day,” said Lee.

The actress also gave a speech during the forum, and emphasized the importance of “thinking outside the box” when it comes to business.

Alba tweeted photos of various local dishes such as raw crab and spicy octopus, and wrote Noryangjin Market, one of the largest seafood markets in East Asia, has “the freshest lobster ever.”

Alba has yet to visit Korea as part of a movie promotion tour, but she was in the country in April 2012 on a family vacation. Her low-profile visit made headlines as she posted photos taken in front of local tourist sites — from traditional palaces to seafood markets and shopping districts.

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