Jessica Alba Named to Yahoo Board of Directors

Posted on June 14, 2022 by Tom Castaneda

Jessica Alba is getting her Yahoo moment…

The 41-year-old half-Mexican American actress and co-founder of the Honest Company has become a Yahoo board member.

Alba was chosen from a group of tech, media, finance, sports entertainment and private equity.

Yahoo selected a group of all-inclusive group of leaders to support its new era of growth and transformation. According to Reuters, author Alba will be joined by Aryeh Bourkoff, the chief executive officer of LionTree, Fouad ElNaggar, the CEO of tech firms Array and Sapho, Michael Kives, founder of investment firm K5 Global, Katie Stanton, who has served in executive operating roles at Twitter and Google, and Cynthia Marshall, the CEO of American basketball team Dallas Mavericks.

“As we enter into a new era of Yahoo, establishing a powerful board of directors with strategic knowledge of diverse industries will drive greater growth, innovation, and scale,” said Jim Lanzone, Chief Executive Office at Yahoo Lanzone said in the announcement. “The intersection of media, tech, product, and content is more relevant than ever and this board represents the best minds in those categories.”

“As a newly standalone company, Yahoo’s business has experienced incredible momentum, reflected in our financial performance, user engagement figures, and perhaps most importantly, the quality of talent that has joined the company over the last several months,” said Yahoo Chairman Reed Rayman.

Jessica Alba to Host & Executive-Produce The Roku Channel’s Home Improvement Series “Honest Renovations”

Posted on April 20, 2022 by Tom Castaneda

Jessica Alba is ready to renovate…

The 40-year-old Mexican American actress and entrepreneur will executive produce and host the home improvement series Honest Renovations for The Roku Channel alongside Lizzy Mathis.

The original series follows the pair as they renovate the homes of deserving families while having candid conversations about parenthood across eight one-hour episodes.

Production will kick off later in 2022.

Honest Renovations is produced by High Noon Entertainment, Mexican Spitfire, and 3 Arts Entertainment.

“Becoming a parent was exciting, scary, and confusing all at once. Parenthood is the most transformative life experience, and no matter how much you think you’re prepared; you never really are. I can’t wait to share the stories of the special families and their incredible home renovations with viewers on The Roku Channel,” said Alba in a statement to Deadline.

Added Mathis, “Parenthood turned my world upside down—it filled my cup with so much love and at the same time, tested my patience in ways I couldn’t have imagined. It’s a uniting experience every parent can relate to. That’s why I’m so excited to bring the stories of these deserving families to The Roku Channel and execute truly life-changing home makeovers to help make life as a new parent a little more functional in Honest Renovations.”

High Noon Entertainment, an ITV America company, is behind many of the biggest unscripted television series including HGTV’s Fixer Upper and TLC’s Cake Boss, Good Bones, Farmhouse Fixer with Jonathan Knight, Unsellable Houses, and Bargain Block.

Jessica Alba to Star In & Executive Produce Netflix’s Film Adaptation of “Confessions on the 7:45” Novel

Posted on April 8, 2022 by Tom Castaneda

Jessica Alba is headed to the confessional…

The 40-year-old half-Mexican American actress and entrepreneur will executive produce and headline a series based on Lisa Unger’s international bestseller Confessions on the 7:45, currently in development at Netflix.

Charise Castro Smith, co-writer and co-director of Disney’s Oscar-winning amimated film Encanto, is attached to adapt Unger’s novel. She’ll also serve as showrunner and executive produces with Alba and 3 Arts’ Michael Rotenberg and Oly Obst.

Confessions on the 7:45 is a psychological thriller in which a working mom (Alba) meets a stranger on a train as she’s commuting home who upends her life. As her life unravels and betrayals are revealed, she questions whether we can ever truly know the people closest to us.

Alba, a working mom herself, had a strong reaction when she read Confessions on the 7:45, leading to her involvement in the project.

“I could not put this book down. The moment I read the line, ‘If you want to keep a secret you must first hide it from yourself,’ I was hooked,” Alba said. “This book is about trying to bury secrets and the shame we carry until the truth exposes us. I can’t think of a more exciting person to partner with on this project. Charise is so ridiculously talented and truly gets every nuance under the skin of these characters and their web of lies.”

This would mark the second project Alba is starring in and executive producing for Netflix.

She also has the upcoming action thriller Trigger Warning. In the movie directed by Mouly Surya and produced by Thunder Road, Alba plays an active-duty Special Forces officer who takes ownership of her grandfather’s property after his sudden death.

Alba, a Golden Globe-nominated actress, advocate, bestselling author and founder of The Honest Company, has made more than 25 feature films that have earned a combined box office total of $800 million-plus, including Fantastic Four and Sin City.

In television, she and Gabrielle Union recently headlined and executive produced the action drama series, L.A.’s Finest, which has performed well on Netflix following its original run on Spectrum and Fox.

Alba is also the author of the New York Times bestselling book The Honest Life and co-author of A Bear to Share.

Alejandro De Hoyos to Star in Netflix’s Action-Thriller “Trigger Warning”

Posted on September 2, 2021 by Tom Castaneda

Alejandro De Hoyos is sending out a (trigger) warning…

The Mexican actor will star in Netflix’s action-thriller Trigger Warning.

De Hoyos rounds out a cast that includes Anthony Michael Hall, Mark Webber, Tone Bell, Jake Weary and Gabriel Basso.

The newly added actors join previously announced lead Jessica Alba in her first feature project since 2019’s Killers Anonymous.

Trigger Warning, directed by Mouly Surya, tells the story of Parker (Alba), an active-duty Special Forces officer described as a female John Wick. Parker takes ownership of her grandfather’s bar shortly after he dies, and soon finds herself at odds with the violent gang that killed him.

Filming is set to begin in New Mexico this fall.

De Hoyos’ previous credits include The Man from Toronto, The Bold and the Beautiful and Yise.

Jessica Alba to Begin Filming Netflix’s “Trigger Warning” This Fall

Posted on July 14, 2021 by Tom Castaneda

Jessica Alba is pulling the Trigger…

The 40-year-old half-Mexican American actress and entrepreneur will begin filming the action thriller Trigger Warning for Netflix in New Mexico this fall, starring and executive producing her first feature film in a few years.

Mouly Surya is directing from a script by Josh Olson and John Brancato.

Alba plays a traumatized veteran who inherits her grandfather’s bar, and is faced with a moral dilemma after discovering the truth behind his untimely death.

This is believed to be a possible franchise starter with high hopes for its success, considering the reception of the streamer’s other action films, including Spenser Confidential and Extraction.

Best known for her work on James Cameron’s Dark Angel TV series, and the films Sin City and Fantastic Four, Alba recently starred and executive produced Spectrum Originals’ “LA’s Finest,” alongside Gabrielle Union. The series, an action-packed spinoff from Jerry Bruckheimer’s Bad Boys universe, returned for its second and final season this June.

Alba is also attached to the Disney+ documentary series with the working title Parenting Without Borders, which she will host and executive produce. She’s also the entrepreneur behind the billion-dollar Honest Company and Honest Beauty.

Jessica Alba’s Honest Company Surges in NASDAQ Trading Debut

Posted on May 6, 2021 by Tom Castaneda

Jessica Alba is rolling in the dough…

The 40-year-old half-Mexican American actress and entrepreneur’s eco-friendly personal care products brand Honest Co. (HNST) surged 44% in its trading debut on the Nasdaq.

Shares of Honest Co. sold for $16 in their initial public offering to close at $23 per share in trading Wednesday, giving the company a market value of about $2.1 billion.

Honest CEO Nick Vlahos told Yahoo Finance Live that the successful IPO was a “validation” of the company’s strategy.

“We’re a mission driven brand. We are at the forefront of this kind of clean movement as it pertains to how consumers are looking at products from an ingredient perspective, around sustainability, around social responsibility.”

That produced a hefty return for Alba, whose stake in the company she founded a decade ago is worth about $130 million — at least on paper. Alba didn’t plan to sell her shares in the offering, according to a filing with the U.S. Securities and Exchange Commission.

Though she has stepped down as chair of the board, Alba remains a director of the board and is also the company’s chief creative officer.

Alba founded Honest Co. in 2011 as a direct-to-consumer brand built on a commitment to healthy products, free of harmful toxins and chemicals. The Fantastic Four actress has said she got the idea for the company after breaking out in a rash from detergent that she touched while washing her baby’s clothes.

Since then, Honest has grown into a national brand and has partnerships with retail giants including Amazon, Costco, Target and Walgreens.

In addition to baby products like wipes, diapers and shampoos, the company also sells skincare and cosmetics. During the pandemic, Honest expanded its product line to include cleaning supplies, and it paid off. Vlahos said its household and wellness business grew 111% in 2020.

United Talent Agency (UTA) Signs Jessica Alba

Posted on February 18, 2021 by Tom Castaneda

Jessica Alba has new representation…

United Talent Agency (UTA) has signed the 39-year-old half-Mexican American actress, entrepreneur, and best-selling author.

Alba has made more than 25 feature films, earning a combined box office total of over $800 million. After breaking out in James Cameron’s Fox series Dark Angel, she went on to star in Fox/Marvel’s Fantastic Four.

Her features also include Valentine’s Day, Robert Rodriguez’s Machete and Machete Kills, Little Fockers, The Love Guru, Into the Blue, Spy Kids 4-D as well as Sin City: A Dame to Kill For.

Recently, Alba has starred and executive produced the action drama L.A.’s Finest. Up next, she will host and produce a docuseries, Parents Without Borders, for Disney+ and she will star in and executive produce the Netflix action thriller Trigger Warning.

In 2011, Alba founded The Honest Company, a mission-driven company dedicated to inspiring everyone to love living consciously through its clean, sustainable, effective and thoughtfully designed baby, personal care, household and beauty products. The Honest Company is committed to ensuring all families have access to basic necessities and the latest health information for safe growth and development—a commitment reflected in its ongoing partnership with nonprofit organizations like Baby2Baby. Since its inception, The Honest Company has donated over 25 million products and over 18,500 employee participation hours through its Honest to Goodness program.

Alba’s first book The Honest Life is a bestselling how-to handbook based on her mission to create a natural, authentic, and non-toxic life for her family.

Among her awards, she has received the March of Dimes Grace Kelly Award, the Entertainment Media Association’s Green Parent Award, and the Mount Sinai Children’s Environmental Health Center Champion for Children Award.

Selena Gomez to Receive Arts Award During This Year’s Hispanic Heritage Awards

Posted on September 12, 2020 by Tom Castaneda

Selena Gomez is being recognized for representin’…

The 28-year-old Mexican American singer will receive the Arts Award during the 33rd Hispanic Heritage Awards, which will air on October 6 on PBS stations and streamed on PBS.org.

At the same ceremony, Bad Bunny will receive the Vision Award, and actress Jessica Alba will receive the Business Award for her entrepreneurial and philanthropic activities.

Because of COVID-19 restrictions, there won’t be a live ceremony. The PBS special will feature filmed performances from across the U.S. and Latin America.

The awards were created by the White House in 1987 and commemorate the establishment of Hispanic Heritage Month in the U.S.

Jose Antonio Tijerino, president and CEO of the Hispanic Heritage Foundation, said in a statement that he is “thrilled to recognize Selena Gomez with the Arts Award for her impact on American and global culture through her music [and] movies but also for her courage as an advocate for mental health.”

In April of this year, Gomez revealed that she has bipolar disorder. She has discussed her condition in several interviews.

In his statement, Tijerino praised Gomez’s courage in opening up about her mental health challenges.

“There’s power in vulnerability and Selena has made it okay to talk about difficult issues we all deal with, especially during the COVID-19 pandemic. Selena is a role model for so many for so many reasons.”

Gomez has been a pop star for more than a decade, first as the leader of Selena Gomez & the Scene, and since 2013 as a solo artist. All three of her solo studio albums, Stars Dance, Revival and Rare, have reached No. 1 on the Billboard 200.

In November 2019, “Lose You to Love Me” became her first No. 1 single on the Billboard Hot 100.

Jessica Alba to Star in the Disney+ Docuseries “Parenting Without Borders”

Posted on March 5, 2020 by Tom Castaneda

Jessica Alba is breaking out her passport for her latest project.

Disney+ has greenlit the documentary series Parenting Without Borders (working title) starring and executive produced by the 38-year-old half-Mexican American actress, according to Deadline.com.

Slated to be filmed in sevearl international locations, Parenting Without Bordersis described as Anthony Bourdain: Parts Unknownfor parenting.

The travel show will follow Alba, an actress, producer, entrepreneur and mother of three, as she immerses herself with families around the world, exploring the parenting beliefs and practices shaping families today.

Kathryn O’Kane, who was a producer on the Netflix cooking documentary series Salt, Fat, Acid, Heat, will serve as director and showrunner of Parenting Without Borders.

Like Salt, Fat, Acid, Heat, Parenting Without Bordersis based on a book of the same name.

The 2013 Parenting Without Borders: Surprising Lessons Parents Around the World Can Teach Usby Christine Gross-Loh, Ph.D, reveals the surprising ways in which culture shapes parenting in countries like Finland, Sweden, Germany, France, Japan, China, Italy, and more, and offers research-based insight into what strategies are best for children and why.

Alba stars in and executive produces alongside Gabrielle Union the Spectrum original series L.A.’s Finest.The Honest Company, which she co-founded, is a leading maker of baby products used by parents.

The Bella Twins to Take Part in This Year’s Teen Choice Awards

Posted on July 30, 2019 by Tom Castaneda

The Bella Twins have made their choice…

The 35-year-old half-Mexican American identical twin sisters and former WWE Divas Champions, Brie Bella and Nikki Bella, are set to make an appearance at this year’s Teen Choice Awards.

The Bella Twins are nominated this year in the Choice Female Athletec ategory, a title they previously won in 2016.

Lucy Hale will host Teen Choice 2019, which Fox will air live on Sunday, August 11, from Hermosa Beach, CA

The trophy show will feature performances by One Republic, Bazzi, Blanco Brown, Mabel, Jordan McGraw and special guest Sarah Hyland of Modern Family.

Others previously set to appear include Robert Downey Jr., Jessica Alba, Maia Mitchell and Gregg Sulkin.

Teen Choice 2019 will celebrate stars and projects in more than 50 categories covering film, television and Music.

Hispanically Yours

Celebrating the Latino Influence

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